May 2024 – Dec 2024 · 7 mos · Mumbai, Maharashtra, India · On-site

• Cross-Sell Channel & Strategic Partnerships
• Channel Development & Strategic Alliances:
• o Designed and launched a high-impact cross-sell channel targeting retail credit cards, Personal Loans (PL), and Business Loans (BL).
• o Forged and nurtured key strategic partnerships with leading financial institutions, including Axis Bank, HDFC Bank, IndusInd Bank, SBI Bank, ABFL, FIBE, Bajaj Finserv, and other top NBFCs, driving significant product adoption and revenue growth.
• Team Leadership & Recruitment:
• o Led the recruitment and management of a dynamic, high-performing team consisting of 350+ telecallers, 50 field sales executives, 8 sales managers, and 30+ team leaders.
• o Developed and executed comprehensive training programs to enhance product knowledge, sales techniques, and customer engagement across credit card, personal loan, and business loan offerings.
• o Introduced specialized connectors for Business Loan and Personal Loan products, aligning the team’s efforts with specific market needs and product specifications.
• Sales Performance & Target Achievement:
• o Consistently exceeded sales targets, achieving 3,500 credit cards, ₹3 crore in Personal Loan (PL) and Business Loan (BL) sales each month.
• Operational Efficiency & Process Optimization:
• o Implemented best practices in sales funnel management, driving a substantial increase in lead conversion rates and ensuring the team’s operational efficiency.
• o Established performance monitoring systems and reporting mechanisms to track key metrics, align efforts with sales targets, and improve overall team performance.
• Training & Knowledge Management:
• o Fostered a culture of continuous learning, providing coaching and skill development for the sales team to improve product knowledge, sales strategies, and customer interactions.
• o Ensured all team members were equipped with the latest industry insights and product innovations, maintaining a competitive edge in the market.

Oct 2022 – Mar 2024 · 1 yr 5 mos · Delhi, Gurgaon, Faridabad & Chandigarh India · On-site

• The primary objective is to drive business in the designated territory, by selling Paytm payments solution (Standalone & Integrated) in the organized segment – EDC, DQR, Sound box, EMI, Post paid, Payment gateway, and Merchant lending.
• Handling a team of 15 Key Accounts Manager in Delhi NCR to proactively reach Merchants, become a whole soul point of contact for all payment and financial services.
• Ensuring a healthy funnel for the business at any point of time, Achieving monthly and quarterly sales targets as assigned, Build, manage and scale a Funnel/pipeline MOM, and Market Visits as per the Beat Plan.
• Map Competition: Monitor competition activity in key accounts and ensure appropriate response strategies are formulated and implemented; Share best practices internally for the growth of the larger team.
• Team and Stakeholder Management: Contributions in the areas of leadership development, employee engagement, organization development, and capacity building; Work with internal stakeholders including Product, Marketing, and Merchant Support.

May 2021 – Oct 2022 · 1 yr 5 mos

• Merchant Acquisition:
• Set up and lead the team of high-performing individuals to achieve merchant acquisition goals and targets in the assigned geography.
• Track progress against a plan by implementing strong processes & review mechanism using well-defined metrics
• Account Management & Merchant Servicing:
• Set up and drive the team to achieve active merchant targets through effective servicing
• Ensuring effective deployments, training, and farming of merchants acquired
• Plan, assess & implement monetization avenues
• Handle all merchant escalations with a decent TAT to maintain stickiness.
• Map Competition:
• Monitor competition activity in key accounts and ensure appropriate response strategies are formulated and implemented
• Share best practices internally for the growth of the larger team
• Team and Stakeholder Management:
• Contributions in the areas of leadership development, employee engagement, organization development, and capacity building
• Work with internal stakeholders including Product, Marketing, and Merchant Support

Aug 2019 – May 2021 · 1 yr 9 mos

• Managed end-to-end field sales operations for a high-volume FMCG territory (Varun Beverages – PepsiCo bottling partner), overseeing sales execution, distributor management, and market expansion across assigned regions.
• Drove consistent double-digit volume growth YoY by fine-tuning sales strategies aligned with market demand and seasonal cycles.
• Managed and guided a frontline sales team of 15+ reps, setting weekly targets, reviewing performance, and coaching underperformers to hit quota.
• Expanded distribution reach by onboarding new retailers and deepening penetration in existing outlets, increasing active outlet count by ~30%.
• Conducted regular market audits across assigned towns to identify transaction gaps, competitor activity, and whitespace opportunities.
• Built strong distributor relationships, resolving escalations quickly and ensuring healthy ROI and stock management at the distributor level.
• Tracked competitor moves continuously and shared structured insights with regional leadership to shape counter-strategies.
• Mentored and coached team members on product knowledge, selling techniques, and customer handling to build long-term field capability.

Nov 2016 – Jul 2019 · 2 yrs 8 mos · Greater Delhi Area

• Developed and expanded the Channel Sales in South Delhi
• Handled Pepsi Distributor.
• Understand the market trends, Competition and suggest process Improvements.
• Associating with channel partners and making them understand new products.
• Achieving the Sales Target for Primary, as well as Secondary and Revenue.
• Developed Strategies and organizing effective Launch Programs for new products.

Sep 2015 – Oct 2016 · 1 yr 1 mo

• Handled the Privileged & High Networth customers of Axis Bank.

Jun 2015 – Sep 2015 · 3 mos

• Handled the Privileged & High Networth customers of Axis Bank.