F

Fiona L.

Co-Founder

San Francisco, California, United States7 yrs 2 mos experience
Most Likely To Switch

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About

Strategic and creative marketer with extensive experience across various verticals: focusing on growth, product marketing, and social. There’s more to my story than what’s on LinkedIn—let’s connect and chat! Fun fact✨ • Ex-professional pianist 🎹 • Hobbies: Pilates, Muay Thai, and Stand-Up Paddling 🏄‍♀️ • Favorite Movie Genre: Science Fiction & Psychological Thrillers 🎥🛸 Send a connection with a note 🍵

Experience

7 yrs 2 mos
Total Experience
1 yr 6 mos
Average Tenure
3 yrs 2 mos
Current Experience

Truewind

Growth and Demand Gen Lead

Mar 2025Present · 1 yr 3 mos · San Francisco, California, United States

  • Oversee: GTM, Content Messaging, Conferences/Events, Growth, Social (Organic + Paid Media), and Community.

Sentinelone

Social Program Manager

Aug 2024Mar 2025 · 7 mos

  • Social Strategy across our 400k audience across all channels + capture key highlights from Tier 1 conferences: AWS Re:invent & OneCon

Hack the hood

Content Strategist

May 2024Present · 2 yrs 1 mo

  • (Design, Social, and Strategy Ops)

Folio

2 roles

Product Marketing Manager

Mar 2024Aug 2024 · 5 mos

Product Operations

Dec 2023Mar 2024 · 3 mos

Various startups

Marketing Consultant

Apr 2023Present · 3 yrs 2 mos

  • Consulting and project work across nonprofits, B2B pre-seed startups, and SMB clients

Playhouse

Founding Team, Marketing

Apr 2023Mar 2025 · 1 yr 11 mos

  • Left to pursue other ventures, raised $1.5M

Servicenow

Product Marketing Specialist (Developer Community)

Jan 2023Dec 2023 · 11 mos

  • Main Projects: 2023 CreatorCon, Hackathon, Knowledge, & The Devvies Competition (Product Launches)

Ringcentral

Product Marketing - CCaaS

Jan 2022Jan 2022 · 0 mo

  • Ringcentral Contact Center provides an integrated, end-to-end solution for customers with complete inbound, outbound, digital-first/omnichannel, integrated MBP, and AI.
  • Collaborated cross-functionally with PMs and PMMs to execute Q1 Contact Center Pitch Deck and Releases for the Sales Team to target new enterprise leads
  • Revised and converted 5+ capabilities datasheets in Mission Control for quick accessibility for Sales and PMMs
  • Software: Wrike, Tableau, Asana, Mission Control, Gartner Report

Nacelle

Social Media Coordinator

Jan 2022Jan 2022 · 0 mo

  • Nacelle’s data orchestration platform enables the adoption of a modern eCommerce stack that is easy, fast, and future proof.

Nvidia

Developer Marketing Campaigns (AI & Data Center)

Jan 2022Jan 2022 · 0 mo

  • NVIDIA LaunchPad is a program designed to provide enterprises and developers with free, short-term access to NVIDIA hardware and software solutions. This allows users to test and prototype their AI, data science, and other high-performance computing workloads in a real-world environment.
  • Spearheaded 2 LaunchPad playbook for campaign managers and NVIDIA Partners to integrate the trial program into their marketing campaigns.
  • Managed over 35+ JIRA and Workfront tickets to execute QA’s for updates on labs and collection webpages pre- GTC Fall 2022
  • Create Adobe Analytics dashboard reports on 15+ labs and 5 collections to generate insight for marketing teams
  • Revamped NVIDIA Morpheus and DOCA training web blades and GTC takeover banners across 5 webpages to launch pre-GTC

Intel corporation

Channel Marketing - Non Volatile Memory Solutions Group (SSDs)

Jan 2021Jan 2022 · 1 yr

  • Intel’s Non-Volatile Solutions Group: NAND-based SSDs and 3D XPoint-based Intel Optane memory modules
  • Researched and compared key performance metrics for Intel SSD 670p vs. 4 different SSDs/HDDs, generating 2+ sales collaterals for business pitches
  • Optimized our downstream channel top customer list to formulate tailored marketing materials and construct insight for our future Partner Portal

Discord

Partnership and Community Ambassador

Jan 2021Jan 2022 · 1 yr

Navis

Marketing Communications

Jan 2021Jan 2021 · 0 mo

  • Conducted industry research and analyzed case studies from the 5 Smart Suites to support the product marketing team with go-to-market
  • Spearheaded Navis media project by analyzing google analytics and social media engagement, resulting in 14% decrease in bounce rate
  • Built branded content strategy working with Marketing Communications team to acknowledge updated news to 600+ subscribed employees on Salesforce Pardot, with a 23.9% open rate for email newsletter

Docusign

Demand Generation Marketing - North America

Jan 2021Jan 2021 · 0 mo

  • Agreement Cloud & Docusign eSignature
  • Conducted 20+ email sequential message competitive analysis on direct competitors and SaaS companies, providing insight towards our 1-month Trial Nurture campaign
  • Extracted SQL, MQL, Closed won data from QlikSense to create Adhoc Reports for over 20+ Advanced Workflows Events
  • Spearheaded and launched a Marketing and Onboarding Processes/Software playbook used to scale 100+ marketing employees
  • Softwares/Concepts: Jira, Qlik Sense, Eloqua, Servicenow, Sequential Messaging, Project Management, SaaS/D2C/Direct Competitive Analysis

Throughput.ai

Product Marketing - AI & Demand Sensing

Jan 2021Jan 2021 · 0 mo

  • Throughput.ai is a Silicon Valley-based supply chain startup that puts industrial material flow on autopilot leveraging existing enterprise data.
  • Demand Sending Solution gives a single source of truth to workaround rather than relying on scattered and dysfunctional silos - allows Demand Planners to apply real-time market insights and gain accurate DS using Artificial Intelligence & Analytical tools

University of california, davis

Social Media and Communication Manager

Aug 2020Nov 2022 · 2 yrs 3 mos

  • Managed multi-faced media platforms as channels to target undergraduates considered as a first-generation students with marketing strategies derived from analytical data
  • Conceptualized, designed, and executed 5+ informative/user-generated content weekly, leading to an additional 1,787,700% increase in post impressions on Linkedin and 52,000+ impressions on Instagram within one month

Klickly

Digital Marketing Coordinator

Feb 2019Nov 2020 · 1 yr 9 mos

  • Klickly is a data-driven SaaS commerce engine with 25+ top site reach, 1,200 brands integrations, and utilizes SmartSync™ technology to keep products and inventory reconciled in real-time
  • Optimized Facebook Ads by A/B testing, maintenance of < $10 Cost per Result and an average of CTRs of 3.4%
  • Executed 5+ digital marketing campaigns on Facebook with a data-driven strategy to successfully market information to the targeted audience, which increased post engagement by 506% and people reached by 38k
  • Analyzed Sales Funnel KPI by monitoring Ads, Lander, and PDP performances to collect data of conversion rate/revenues

Education

University of California, Davis

Bachelor of Arts - BA

Fiona L. - Co-Founder | Stackforce