Gaurav Kumar Baliyan

CEO

Gurgaon, Haryana, India12 yrs 8 mos experience

Most Likely To Switch

Key Highlights

Led marketing strategies boosting user engagement significantly.
Achieved ₹10 crore ARR within the first month of a new business line.
Increased daily orders from 76K to 240K through targeted campaigns.

Stackforce AI infers this person is a Digital Marketing Expert with a strong focus on E-Commerce and Performance Marketing.

Contact

baliyan.gaurav@gmail.com LinkedIn

Skills

Core Skills

Online AdvertisingConnected TvPerformance MarketingMarketing StrategyDigital MarketingE-commerceBusiness DevelopmentMarketingBusiness Planning

Other Skills

CTVOver-the-Top Content (OTT)AdvertisingMedia SalesAd salesDigital Advertising SalesStrategic ConsultingD2CMarket PlanningSocial Media MarketingCross-functional Team LeadershipMarket AnalysisMarketing AnalyticsMarketing CommunicationsBusiness Insights

About

With a decade of experience in digital marketing and growth strategies, I've had the opportunity to work with some of the most innovative startups, crafting campaigns that not only capture attention but drive measurable results. My journey has been about connecting dots—between data and insights, strategy and execution, and technology and people. When I'm not immersed in marketing metrics, you might find me enjoying a game of poker or exploring new culinary adventures. Let's connect and see how we can create impactful growth together.

Experience

12 yrs 8 mos

Total Experience

2 yrs 1 mo

Average Tenure

2 yrs 2 mos

Current Experience

Troomile

Business Head - CTV

Apr 2024 – Present · 2 yrs 2 mos · Gurugram, Haryana, India · On-site

I lead our efforts in leveraging Connected TV to deliver targeted and impactful advertising solutions, driving growth and digital transformation for our clients.

Online AdvertisingConnected TVCTVOver-the-Top Content (OTT)AdvertisingMedia Sales+2

Strongmetrics

Business Head

Aug 2023 – Present · 2 yrs 10 mos · Gurugram, Haryana, India · Hybrid

At Strongmetrics, I lead ad operations for a global performance network, transforming digital metrics into tangible business growth for our clients in e-commerce, telecom, and fintech sectors.

Strategic ConsultingMarketing StrategyPerformance MarketingD2CMarket Planning

Milkbasket

Director Growth & Strategy

Nov 2021 – Jul 2023 · 1 yr 8 mos · Gurugram, Haryana, India · On-site

During my tenure at Milkbasket, I spearheaded omni channel marketing strategies that significantly boosted user engagement and acquisition.
Increased daily orders from 76K to 240K by employing a mix of social media, paid search, and influencer partnerships.
Managed a ₹30 crore marketing budget, acquiring 8.4 lakh users at an industry-low CAC.
Focused on key app growth metrics like Customer Lifetime Value and Conversion Rate, enhancing user engagement through targeted campaigns.
Launched multilingual digital brand films on YouTube, broadening brand appeal and reaching diverse audiences.

Social Media MarketingDigital MarketingE-CommerceCross-functional Team LeadershipMarket AnalysisMarketing Analytics+2

Stanza living

Assistant Vice President

Apr 2020 – Oct 2021 · 1 yr 6 mos · Gurugram, Haryana, India · On-site

I led central growth operations, focusing on data-driven strategies to maximize lead generation and conversion.
Orchestrated lead generation campaigns through SEO, SEM, social media, and influencer partnerships, generating over 1 lakh SQLs, exceeding available supply by 130%.
Developed a seamless lead funnel from MQLs to SQLs, optimizing the booking process and enhancing the customer journey.
Enhanced website visibility and traffic, boosting lead conversion through strategic digital campaigns.

LeadershipDigital MarketingCustomer Relationship Management (CRM)E-CommerceBusiness DevelopmentMarketing Analytics+5

Oyo workspaces

Senior Program Manager

Feb 2019 – Mar 2020 · 1 yr 1 mo · Gurugram, Haryana, India

Streamlined governance across operations, sales, and product development, driving cross-functional efficiencies.
Launched a new real estate business line, achieving ₹10 crore ARR within the first month.

MarketingMarket ResearchLaunch StrategiesBusiness PlanningBusiness Insights

Ola (ani technologies pvt. ltd)

Senior Marketing Manager

Sep 2015 – Jan 2019 · 3 yrs 4 mos · Gurgaon, India · On-site

Led North India's regional marketing, increasing revenue by 165x and unit sales by 225x for the Cabs business.
Relaunched Foodpanda, successfully scaling daily orders from 24K to 100K.

Digital MarketingCustomer Relationship Management (CRM)E-CommerceMarket AnalysisMarketing AnalyticsMarketing Communications+3