Jun 2023 – Jul 2024 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

• Spearheaded Droom Cloud Services (B2B SaaS), driving INR 4 million in annual revenue. Optimized platform with pricing models, sales funnel, and KPIs, resulting in increased customer retention, revenue, and conversion.
• Led the product team at Droom, driving significant growth in organic traffic (10%) and marketplace engagement (15%) through SEO optimization, A/B testing, and user-centered design.

Aug 2022 – Jul 2023 · 11 mos

Mar 2021 – Nov 2022 · 1 yr 8 mos · Delhi, India · Hybrid

Mar 2019 – Mar 2021 · 2 yrs · Gurugram, Haryana, India

• Product Lead for "Discovery", an online platform for vehicle pre-buying research.
• Analysed and prepared a product road map for 360o social media platform for online user community.
• Conceptualized the methodology and judging criteria for India's only "Pre-Owned Auto Awards"
• Taken OBV to different scale by launching several pricing formats like - exchange, lease, residual and buyback prices.
• Conceptualized the entire structure and implementation of BuyBack price.
• Increased the User engagement on website from 1 min to 3 mins.
• Driving inputs from consumer feedback and A/B testing for continuous improvement in UX on mobile app and website by making these more attractive and user friendly

Jan 2018 – Jun 2018 · 5 mos

• Developed the strategy to build enterprise version of OBV to provide used automobile pricing solution for BFSI sector companies and thus making a B2B model of the product.
• Helped marketing team develop strategy and advertising that speaks to users.
• Cross-functional coordination (Engineering, Design, QA and Business Development) for developing and implementing initiatives for the adoption of product at the buyer and seller side to achieve business goals.
• Optimized the revenue model of the product to provide better pricing vs value to the users, generating 3X revenue than before.

Sep 2016 – Jan 2018 · 1 yr 4 mos

• Significantly improved the accuracy of the automotive valuation algorithm to 98% by continuously adapting to industry trends.
• Redesigned the website and apps based on in-depth user behaviour analysis, resulting in a 100+ million organic traffic surge.
• Implemented a premium version of OBV to generate revenue, leveraging the platform's value proposition.
• Conducted a comprehensive assessment of competitors' services and software, identifying opportunities for differentiation and improvement on both domestic and global levels.

Apr 2016 – Sep 2016 · 5 mos

• Led a comprehensive analysis of over 40,000 vehicles in the Indian automotive market. Developed the core algorithm for the Orange Book Value product, a key company asset.
• Created a detailed product roadmap, including wireframes, user experience analysis, and adoption strategies. Conducted regular monitoring of website and app analytics to assess product engagement and adoption. Collaborated with product managers to ensure successful product launches.

Jan 2016 – Mar 2016 · 2 mos · Greater Delhi Area

• Expanded my web development expertise at HCL.
• Elevated my understanding of PHP, MySQL, HTML, CSS, and JavaScript.
• Developed dynamic and engaging websites, incorporating interactive elements and optimizing for user experience. Gained valuable insights into web development best practices and industry trends.

Jun 2014 – Jul 2014 · 1 mo · Delhi, India · On-site

• Completed internship at Airtel, gaining hands-on experience in 4G network operations. Studied network architecture, performance optimization, and troubleshooting techniques. Contributed to improving network efficiency and customer satisfaction.