George Guimarães

Co-Founder

São Paulo, Brazil21 yrs 1 mo experience
Highly StableAI Enabled

Key Highlights

  • Co-founded Elixir language and Plataformatec.
  • Led AI projects impacting millions of users.
  • Expert in engineering management and product strategy.
Stackforce AI infers this person is a Fintech and SaaS expert with a strong focus on AI and engineering management.

Contact

Skills

Core Skills

ElixirAiEngineering ManagementSoftware EngineeringBusiness StrategyProduct DevelopmentSalesTeam ManagementLeading Development TeamsBusiness DevelopmentRuby

Other Skills

AI agentsArtificial Intelligence (AI)Machine LearningFinancial PaymentsKubernetesGoogle Cloud Platform (GCP)TerraformArgoGitOpsPython (Programming Language)Hugging Face ProductsMCPLangChainLarge Language Model Operations (LLMOps)Ruby on Rails

About

Hands-on tech leader and repeat founder with 20+ years turning code into products and companies that scale. I co-founded Plataformatec, the company where the Elixir language was created (later acquired by Nubank (NYSE: NU)), and went on to build SourceLevel, an Engineering Ops platform that provided software engineering teams with real-time delivery and engineering metrics. Lastly, at a fintech unicorn based in Brazil, I developed and deployed AI, RAG, and payment systems in Elixir that support over 3 million merchants across Brazil and the US. I'm now working to power the new era of e-commerce with Agentic Commerce. I operate at the intersection of engineering, product, and GTM, transforming ideas into resilient software and high-performing teams. I’m also a frequent speaker, sharing lessons learned at events such as ElixirConf US, RubyConf Brazil, and regional meetups. Tech focus: Elixir/BEAM · Distributed systems · Messaging systems · AI/ML pipelines · Engineering metrics What I bring: Founder’s bias for action, scalable architectures, and hands-on experience leading and scaling world-class engineering teams.

Experience

21 yrs 1 mo
Total Experience
3 yrs 7 mos
Average Tenure
8 mos
Current Experience

New generation

Member of Technical Staff

Sep 2025Present · 8 mos · San Francisco, CA

  • Building the next era of commerce with Agentic Commerce
ElixirAI agentsArtificial Intelligence (AI)AI

Brazilian fintech

Principal AI Software Engineer

Feb 2024Aug 2025 · 1 yr 6 mos · São Paulo, Brazil · Remote

  • Joined company to expand its operations to the US market:
  • Helped the Acquiring team to transact in the USA geography, along with the Brazilian operation, including messaging using ISO8583.
  • Designed and architected a highly concurrent AI Agent in Elixir (and BEAM) that handles thousands of simultaneous sessions for ~3 million customers in Brazil and the U.S.
  • Architected and co-coded the Elixir-based LLM agent, in-memory RAG pipeline, dozens of AI tools, and MCP client, delivering sub-100 ms median latency.
  • Evangelized MCP across company so other teams could spin up their own MCP servers while our agent remained the reference client, accelerating parallel feature delivery.
  • Managed and led a high-performance cross-functional squad of 8 engineers and ML researchers to ship an AI-driven financial assistant, merging 60+ PRs weekly, with a p75 lead time of less than a day.
  • Championed Event-Driven Architecture across company, cutting cross-team complexity and speeding up new-service launches.
  • Recruited and onboarded five senior-plus engineers from my network to bootstrap the AI financial assistant team.
ElixirArtificial Intelligence (AI)Machine LearningRubyFinancial PaymentsAI agents+12

Sourcelevel

Co-Founder

Jan 2019Jan 2024 · 5 yrs · São Paulo, São Paulo, Brazil · On-site

  • SourceLevel, an Engineering Management Platform that focuses on helping engineering managers and CTOs get the insights they need. The company offers a suite of tools that help teams measure performance, identify bottlenecks, and improve accountability, leveraging data collected from GitHub, GitLab and deployment pipelines. Some of the metrics provided are related to Pull Requests, Collaboration, Throughput, Lead Times, both for Teams and Individuals.
  • #EngineeringOps
  • Co-founded and scaled the Engineering-Ops platform to 100+ engineering teams across Brazil, the US, and Europe while securing backing from leading angel investors and funds in Brazil.
  • Owned product vision, GTM, and fundraising while building a small, high-impact team, positioning SourceLevel as a go-to solution for #EngineeringOps insights.
  • Designed the streaming data pipelines that track delivery throughput, PR workflows, and collaboration patterns, giving managers live dashboards to spot bottlenecks and drive continuous improvement.
Engineering ManagementElixirSoftware EngineeringEngineering MetricsDevOpsAmazon Web Services (AWS)+5

Plataformatec

6 roles

Account Executive

Jul 2016Dec 2017 · 1 yr 5 mos

  • As an effort to help Plataformatec's sales pipeline, I assumed the role of Account Executive, closing complex deals spanning from a couple of weeks to 15 months, from consulting to full-sized development teams.
  • Our literature/methodology included SPIN Selling, Rainmaking Conversations, The Challenger Sales, and Predictable Revenue.
SalesElixirRubySales Operations

Head of Product Management

Jun 2016Jan 2018 · 1 yr 7 mos

  • Ebert (https://ebertapp.io) was an internal tool at Plataformatec for automated code review and metrics. We decided to transform it into a product and I have been leading this task since then, learning and applying topics such as Product-Market fit, Growth Hacking, Customer Success, Product Metrics, and so on.
Product DevelopmentBusiness Strategy

Director of Engineering / CTO

Feb 2015Jun 2016 · 1 yr 4 mos

  • Mostly dealing with projects for Plataformatec's clients, I was also responsible for the development of skills for our service teams and making sure the technical decisions made sense for the project.
  • That included knowledge sharing (tacit and explicit), building a common set of standards, making sure new hires were on-boarded well into the engineering team, and leading the team to be aware of new concepts and techniques we should evaluate and use.
Team ManagementRubyElixirSoftware EngineeringRuby on Rails

Account Manager

Oct 2012Feb 2015 · 2 yrs 4 mos

  • Leading teams at clients, my responsibility included helping them to achieve success and to foster a culture of continuous improvement in the project/product, which usually involved not only Plataformatec's team but also the client's developers and managers as well.
  • I was the point of contact for C-levels and reported to them about milestones, challenges and next steps on initiatives we took part of.
  • Making sure the project is financially profitable and within budgets was also part of my job at managing professional service teams.
  • I've worked with at least a dozen clients, from media companies to health care, e-commerce, fintechs and SaaS businesses.
Leading Development TeamsBusiness DevelopmentSales

Co-Founder

Promoted

Jan 2009Jan 2020 · 11 yrs

  • Self funded tech-consulting firm, acqui-hired by Nubank (NYSE: NU).
  • Our clients portfolio consisted of successful scale-ups and unicorns in US and Brazil. We've helped them develop their digital products.
  • We became an industry benchmark to our clients, competitors and technical communities:
  • We created Elixir: a bleeding-edge open source programming language mentioned by Gartner;
  • Our team published 8 technical books;
  • Our blog had dozens of thousands readers around the globe;
  • We presented more than 400+ talks in tech events in US and Brazil;
  • Plataformatec was a thought leader in the software engineering industry
  • Awards:
  • i) Lovemondays "As Mais Amadas PME" top15 em 2019 / Best places to work SMB by Glassdoor
  • ii) Mention of "Plataformatec" and "Elixir" on Gartner's IT Market Clock for Programming Languages
Leading Development TeamsEngineering ManagementSoftware EngineeringBusiness Strategy

Software and Infrastructure Engineer, Ruby Developer

Jan 2009Oct 2012 · 3 yrs 9 mos

  • web applications architecture and deployment, message queue systems, asynchronous programming, databases
RubyRuby on RailsPostgreSQLSoftware Engineering

Pagestacker

Co-Founder

Nov 2007Dec 2008 · 1 yr 1 mo · São Paulo Area, Brazil

  • After leaving college, some friends and I had some ideas about how to do bookmarking on the web.
  • I also played the role of spokesperson, giving talks in several events about software development.

Gemalto

Integration Engineer

Jan 2007Jan 2008 · 1 yr · São Paulo Area, Brazil

  • Responsible for deploying and maintaining a sophisticated Java suite to a customers' datacenter (big telecom companies).
  • Also responsible for an integration lab, where engineers could set up a test environment simulating Gemalto's customers' environments.

Oracle

Sales Intern

Jan 2007Jan 2007 · 0 mo · São Paulo Area, Brazil

  • Supported sales activities to small and medium sized companies in Brazil.

Brf - brasil foods (perdigao)

Finance Intern

Dec 2005Feb 2006 · 2 mos · São Paulo Area, Brazil

  • Responsible for building a daily-basis report about the company's investments in financial products and helping the Finance Department with financial management reports.

Poli júnior

Project Manager

Jan 2004Jan 2006 · 2 yrs · São Paulo Area, Brazil

  • Poli Junior is the Junior enterprise from the Polytechnic School of the University of Sao Paulo managed by the students.
  • Responsible for managing Information System projects and several internal IT projects.

Education

Escola Politécnica da USP

Bachelor of Engineering - BE — Automation and Control Engineering

Jan 2003Jan 2007

Insper Instituto de Ensino e Pesquisa

Master of Business Administration (M.B.A.) — Finance

Jan 2014Jan 2016

Latitud

Fellow — Entrepreneurship/Entrepreneurial Studies

Jan 2021Present

Stackforce found 100+ more professionals with Elixir & Ai

Explore similar profiles based on matching skills and experience