Geraldine Petiet

CEO

Dublin, County Dublin, Ireland8 yrs 4 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over seven years of experience in Marketing and Advertising.
  • Expert in driving digital maturity for strategic customers.
  • Passionate about innovative solutions to complex challenges.
Stackforce AI infers this person is a MarTech expert with a strong focus on digital marketing and product management.

Contact

Skills

Core Skills

Product StrategyDigital MarketingProduct ManagementTraining And DevelopmentEvent ManagementContent CreationAccount ManagementCampaign ManagementClient Relationship ManagementClient ManagementClient Support

Other Skills

MerchandisingMarket ResearchSEOE-commerceEmail MarketingSocial Media MarketingBrandingCorporate BrandingFacebook MarketingOnline MarketingCustomer Relationship Management (CRM)AnalyticsPack OfficeMicrosoft OfficeMicrosoft Excel

About

I have over seven years of experience in Marketing and Advertising, working with strategic customers across various industries to help them achieve their business goals and grow their digital capabilities. I have extensive product expertise and a passion for finding innovative solutions to complex challenges. I thrive in dynamic environments, leading cross-functional projects, building go-to-market strategy and delivering value to brands.

Experience

8 yrs 4 mos
Total Experience
1 yr 8 mos
Average Tenure
5 yrs 7 mos
Current Experience

Google

4 roles

Regional Product Lead - Youtube

Promoted

Jul 2024Present · 1 yr 10 mos

  • Growing Youtube Ads in EMEA
Product StrategyDigital Marketing

Senior Product Specialist - Display & Video 360

Nov 2022Jul 2024 · 1 yr 8 mos

  • Driving revenue growth and digital maturity for strategic customers in France
  • Managed and scaled advanced projects to optimize media performance on Display & Video 360.
  • Increased product adoption and platform utilization through custom workshops and training.
  • Launched in-person Bootcamps in Paris to upskill Big 6 agencies and large customers on Display & Video 360.
  • Served as a speaker for EMEA Livestream, On-demand Videos, and Tech Media Breakfast Events.
Product ManagementDigital Marketing

Marketing Program Manager - Google Marketing Platform Academy

May 2022Jul 2024 · 2 yrs 2 mos

  • GMP Academy offers a curriculum of webinars, short video tutorials and newsletters to help customers get the most out of Google Marketing Platform products and solutions.
  • Led the EMEA roadmap for livestreams, sourcing speakers from Product, Tech, Sales teams and coordinating event production and communication.
  • Launching the first EMEA On Demand Video Series in 3 languages for Google Marketing Platform
  • Scaled the program across markets and built awareness through various communication channels, reaching over 10,000 audience members.
  • Collaborated with cross-functional teams to determine key areas of focus for GMP stacks and develop relevant materials and communications.
Product ManagementDigital Marketing

Product Specialist - Display & Video 360

Oct 2020Oct 2022 · 2 yrs

  • Managed and optimized Display & Video 360 campaigns for a portfolio of large customers, driving revenue growth and improving campaign performance.
  • Provided consultative advice and training to clients on effective campaign strategies and platform utilization.
  • Developed and delivered detailed reports and analyses to track campaign performance and identify optimization opportunities.
Digital MarketingAccount Management

Adroll, a division of nextroll, inc.

Account Manager

Apr 2019Oct 2020 · 1 yr 6 mos · Greater Dublin

  • Responsible for the French and UK market top spenders clients & agencies.
  • KEY RESPONSIBILITIES:
  • Managed and grew strategic partnerships with top-spending clients and agencies in the French and UK markets.
  • Developed and implemented tailored online advertising strategies to drive revenue growth and product adoption.
  • Created comprehensive reports, analyses, and QBRs, leveraging industry expertise and data analysis to inform decision-making.
  • Served as the primary point of contact for internal and external executive stakeholders.
  • Collaborated effectively with cross-functional teams and offices, sharing knowledge and providing valuable product feedback.
Account ManagementDigital Marketing

Accenture

Account Manager SMB

Oct 2018Apr 2019 · 6 mos · Greater Dublin

  • Digital marketing expert for the number one social media platform.
  • KEY RESPONSIBILITIES:
  • Manage a wide portfolio of SMB (Small & Medium Business) clients with responsibility for growing revenue
  • Provide SMB business consultative advice, training, and support to help them drive results via their marketing campaigns
  • Demonstrate the value of Facebook and Instagram SMB advertising solutions
  • Provide product and tool support to improve clients’ experience and increase product
  • adoption and spend
Digital MarketingClient Management

Smart-it

Project Manager

Jul 2018Sep 2018 · 2 mos · Greater Paris Metropolitan Region

  • KEY RESPONSIBILITIES:
  • Customer Relationship and satisfaction management
  • Coordination of the technical team
  • Development of internal blog and process

Labbrand

Junior Consultant & Account Manager

Aug 2017Dec 2017 · 4 mos · Shanghai, China

  • Working in Labbrand agency opened me to new horizons in branding and consulting fields in both Chinese and global markets. I got to discover the key processes and the methodology of a consulting agency as well as developing a client orientation and knowledge of the industry needed to provide high skill services.
  • KEY RESPONSIBILITIES:
  • Assist with proposal presentation, quotes making, formatting, mailing to clients for new opportunities.
  • Assist to organize the development of compelling case studies and newsletters from completed projects, as well as relevant articles to promotes the company's consulting services.
  • Establish a bond with Directors and Clients in on-going projects.
  • Support other teams for cross-department projects.

Kantar media cic

Marketing Assistant

Jun 2017Jul 2017 · 1 mo · Shanghai, China

  • Integrate a high skilled company in digital business was an opportunity to strengthen my proficiency in the field, and have a better understanding of Chinese social media unique landscape.
  • KEY RESPONSIBILITIES:
  • Enhance branding and communication strategy
  • Develop and Implement PR and Marketing Content
  • Support media communication
  • Edit monthly reports

Dmc corporation

E-commerce and Marketing Assistant

Mar 2016Aug 2016 · 5 mos · New York City

  • Support the digital marketing and e-commerce strategy of a growing textile company in New-York gave me strong digital knowledge and a deep understanding of the industry and challenges that come with it. It was also an opportunity to evolve in a foreign-dynamic environment and develop my intercultural skills.
  • KEY RESPONSIBILITIES:
  • Digital strategy, social media marketing, e-commerce marketing, web development, influencer marketing, content marketing, email marketing, SEM/SEO marketing strategies, google analytic reporting and measuring, design thinking
  • E-commerce operations, conversion rate optimization analysis, sales analysis

Education

MBA Spécialisé Digital Marketing & Business

MBA — Digital and Business

Jan 2016Jan 2017

ESSCA

Master’s Degree — Marketing

Jan 2015Jan 2017

Middlesex University

Bachelor’s Degree — International Business

Jan 2015Jan 2015

EBS Paris - European Business School

Business

Jan 2012Jan 2015

Shanghai University

Exchange Semester

Jan 2014Jan 2014

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