Feb 2023 – Feb 2026 · 3 yrs

• digital marketing

Sep 2021 – Sep 2022 · 1 yr · Florence, Tuscany, Italy

• Digital Marketing

May 2019 – Present · 7 yrs 1 mo · Greater Milan Metropolitan Area

• Data Analysis, Web and Social Media Listening, Data Visualization

Mar 2019 – Present · 7 yrs 3 mos · Greater Milan Metropolitan Area

• Data analysis, Web and Social Media Listening, Data visualization.

Mar 2008 – Present · 18 yrs 3 mos · Greater Milan Metropolitan Area

• Buzztech transforms online conversations into strategic intelligence for brands, institutions, and NGOs.
• We go beyond reputation monitoring — detecting early-warning signals, identifying emerging opportunities, and revealing hidden market insights through advanced social listening, AI-powered analytics, and data visualization.
• Our proprietary platform, The Signal, delivers findings in visually compelling formats, making complex insights clear and actionable for decision-makers.
• 📩 Let’s discuss how Buzztech can turn your market’s conversations into your competitive advantage.

Mar 2005 – Apr 2006 · 1 yr 1 mo

• Together with the position in Mediaedge, I had this experience ad md in DMC. This company is involved in relationship marketing, on line adv, viral and direct response. My first task was to handle ING Direct account and prepare their 2006 integrated marketing communication plan, leading a team of seven people from three different company.

Jan 2000 – Apr 2006 · 6 yrs 3 mos

• Since Jan 2000, I run as Office Director the Mediaedge Rome office. 15 clients, between them three of the network key international clients, Colgate Palmolive, Sony Ericsson (previously Ericsson) and UIP (movie distribution). Other significant accounts Bose, Singapore Airlines, 20th Century Fox theatrical, Tunisian Tourist Board, Turkish Tourist Board. At local level the most important client is Lottomatica, a public company licensee of the Lotto and the Scratch and Win. We supported them for the Stock quotation and for the relaunch of Scratch and Win, which proved to be very successful. Since June 2005 I have been in the Mediaedge Board.

May 1999 – Dec 1999 · 7 mos

• after OMD, i was hired by Mediaedge as Media Manager on the Colgate Palmolive acoount. Within this six months, I had the responsability of Job Leader of the Danone pitch in Italy. then the Colgate account was moved to Rome, so I.

Jan 1997 – May 1999 · 2 yrs 4 mos

• OMD is the merge of BBDO Media and DDB Needham Media office. In this company in addition of the Gillette account, I was in charge of the following clients: Braun, Duracell, Bridgestone/Firestone, the launch of the Smart (micro car from Mercedes). My task was to interact with the international coordinating center. I was also participating to the European Media Directors conferences.

Mar 1992 – Jan 1997 · 4 yrs 10 mos

• BBDO Media was my first step in media agency. I was in charge of the AlfaRomeo account for some months and then Gillette, IWS and the international part of the Pepsi budget.
• After one year, I started to attend the European Media Directors Conferences.

Sep 1990 – Feb 1992 · 1 yr 5 mos

• After Gruppo Alma, I joined DB Studio Italia. The company was managing several avant garde and luxury clients such as Thierry Mugler, Vivianne Westwood, Gruppo Alma, Marina Spadafora, Robert Clergerie, Mario Bucellati and others. I was in charged of managing some of these accounts in PR, media planning and events.

Mar 1988 – Sep 1990 · 2 yrs 6 mos

• Alma was in the 80s and in the 90s a respectful fashion company, with stores in several cities across the world, designed by Karl Lagerfeld, Gianni Versace, Maurizio Pecoraro.
• In the company I was in charge of assisting the CEO in negotiation and contractual discussion with top clients. Since the end of 1988, I took over the responsability of the events (fashion shows in Milan), the communication campaign (the shooting of the catalogues and of the campaign) and the media buying.