Oct 2019 – May 2021 · 1 yr 7 mos · Greater Barcelona Metropolitan Area

• In charge of a three person pilot program tasked with process design, BI reporting and fostering innovation within the 1000 person Google Marketing project in BCN.
• Highlights include:
• built automated tool to help agents identify best time to talk to clients which resulted in an additional 7% of performance
• built custom invoicing and financial performance system to show costs and margin on a daily basis
• produced automated sales reporting methodology in use by 200+ agents weekly saving a total of 2.4 FTE
• my team is responsible for producing 17% of all reporting used in the building
• multiple projects have been rolled out by Google across the whole of EMEA and the US regions
• built attrition forecasting system that's being rolled out across EMEA

Nov 2018 – Oct 2019 · 11 mos · Greater Barcelona Metropolitan Area

• Responsible for the design and development of reporting, data, tools, and strategy to support 50 person sales team.

Jun 2018 – Nov 2018 · 5 mos · Greater Barcelona Metropolitan Area

• Account management of a portfolio of Google Ads clients, responsible for improving advertiser performance, especially from an ROI perspective.
• Deep knowledge in implementation, tracking, and search.

Dec 2017 – Jun 2018 · 6 mos · Greater Barcelona Metropolitan Area

• As a representative for Google in the role as Agency Development Manager, I act as the GMS lead for the agency. With focus on strengthening long-term relationships with Agencies, as well as driving scalable product adoption and growth across the broader portfolio of agency-managed accounts. The main focused is on empowering businesses with Google AdWords advertising solutions and other Google technologies.

Oct 2019 – Jan 2021 · 1 yr 3 mos · New York City Metropolitan Area · Remote

• Built AI-powered content recommendation system for kids' coding platform (backed by Mark Cuban on Shark Tank). Designed, developed and implemented Deep Neural Network that analyzed 3000+ daily coding projects to:
• Semantically categorize source code
• Generate graph structures for code analysis
• Score projects for complexity and engagement potential using neural network trained on 250K existing projects
• System successfully drove all in-app featured projects, directly impacting discovery and engagement for the platform's young creators.

Apr 2016 – Jan 2017 · 9 mos · Remote

• First EMEA sales hire for custom software development platform. Closed over $1M in deals ($15K-$200K project value) in under a year, handling full sales cycle from initial consultation through specification, pricing, team assembly (PM, product manager, dev team), and delivery oversight.
• Worked across diverse industries including B2C, ad-tech, machine learning/BI, ed-tech, computer vision, healthcare (HIPAA), and social networking. Projects ranged from cutting-edge AI applications (early computer vision implementations, 2014-2015) to complex 3D visualization and data infrastructure.
• Industries covered:
• B2C
• Ad-tech
• Machine learning applied to BI data
• Ed-tech
• 3d visualization
• Computer vision
• Healthcare (HIPPA)
• Social networking / dating

Jun 2015 – Jan 2016 · 7 mos · Greater Barcelona Metropolitan Area

• Responsible for setting up Customer Success team from scratch. Oversaw transition and management of 8 person sales team from email based to a split BD/AE/CS high velocity, outbound cold calling structure. Increased monthly booked demos across the team by 4x. Implemented Salesforce.com from scratch, including full phone integration, virtual PBX, automated outbound dialing and full recording records within SF. Implimented lead sourcing system, with bulk cold emails and marketing automation.

Feb 2013 – Jul 2014 · 1 yr 5 mos · Minsk, Belarus

• Web design and development agency, based in Minsk, Belarus.
• Built up a team of 10 full time on site designers and developers.
• Personally handled all sales, project management and customer support.
• Specialised in custom design & developed sites based on WordPress primarily.
• Closed due to escalating situation in Ukraine and sanctions affecting financial stability.

Feb 2009 – Feb 2013 · 4 yrs

• Took the business from operating using shared Excel spreadsheets and Paypal, to a modern cloud based e-commerce infrastructure, including personally setting up sales offices in London and New York.
• Full Salesforce.com implementation, including integrating sales, support, inbound and outbound email, payment management, including billing card on file / refunds. Also full custom membership portal used by over 100,000 paying customers.
• Two entire new cart / checkout processes, including PCI certification, anti fraud/chargeback methodology and full subscription management, and payment method tokanisation.
• Multiple marketing automation platforms - Marketo and SilverPop.
• Implementing full VOIP PBX solution for our sales agents, including CRM integration.
• Building and managing high volume online sales site - which reguarly got over 600,000 unique visitors a day with over 4 nines availability
• Multiple product launches, all of which went smoothly, up to $1m in sales in under a week.
• implemented multiple affiliate and ad tracking solutions, including GA, and identifyable analytics such as KISS

Feb 2008 – Jul 2009 · 1 yr 5 mos

• Running and planning all European live events including:
• Large full day conferences for 200+ people
• Weekend "Bootcamp" courses for 10-20 people paying £800
• Week long residential courses costing £5,000
• Special tours to other countries and cities
• This including public speaking for up to 4 hours at a time, to groups of 200+ people
• Managing recruiting, scheduling and evaluating teams of contract trainers, up to 30 people working at one time.
• Client management, feedback and individual course planning.

Feb 2005 – Jul 2009 · 4 yrs 5 mos · London Area, United Kingdom

• Responsible for all data requirements for EMEA, US and APAC marketing teams.
• Performing data requests and analysis on customer usage data
• Developed whole data processing package within Excel VBA to allow marketing managers to segment and clean their own data for marketing campaigns.
• Developing and enhancing data segmentation, including new usage metrics
• Designed and implemented external data mining process combining company data with customer data to identify customers who were using below average for their industry and company site to uncover new sales prospects.
• Transferred to IT department

Aug 2004 – Jan 2005 · 5 mos · Greater London, England, United Kingdom · On-site

• A number of consecutive contracts, including:
• Implemented and developed staff database including photos and building access details on Lotus Notes system.
• New critical contact database.
• Designed and implemented new data taxonomy system for internal department data.

Jan 2001 – Jan 2003 · 2 yrs · London Area, United Kingdom

• Brought brochure design and production in house to give company ability to produce custom glossy brochures with case studies chosen for particular client.
• Managed production of new case studies, including commissioning photos, writing case study text and designing the case study layout.
• Built system to manage library of over 1,000 images of completed projects digitally.