Gurpratap Singh

Head of Design

Delhi, India19 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led design transformation at Paytm, boosting user engagement.
Mentored teams to enhance UX/UI across multiple platforms.
Passionate about creating unmatched product experiences.

Stackforce AI infers this person is a UX/UI expert in Fintech and E-commerce industries.

Contact

Skills

Core Skills

User Experience DesignUser Interface DesignProduct DesignVisual DesignWeb Design

Other Skills

Interaction DesignUser ResearchWireframingAgile MethodologiesPrototypingFront-end DevelopmentGraphics DesignHTMLCSSUsability TestingUsabilityComputer AccessibilityProduct ManagementCustomer ExperienceSurvey Design

About

Experienced UX/UI designer with a diversified portfolio which includes domains like E-commerce, Fin-tech, Aviation, Payments, Ticket booking, Shopping, Deals and E-learning. I believe understanding business goals and its user-base are the key factors to take into consideration before taking any UX and design decisions. My strengths encompass using cross-discipline design approaches like human-computer interaction and user-centered design along with cross-discipline design solutions like user research, visual design, interaction design to provide seamless user journey across complex ecosystems. Design should be aesthetically pleasing as well as intuitive and functional at the same time. Having an eye to detail and triggering right interactions and right moments adds to user delight and takes product experience to next level. Passionate about creating an unmatched product experiences and expanding my professional skills by exploring latest advancement in design and technology. Well-versed in User Experience design, User Interface design, Human-computer interaction, User Research, Product design, Information Architecture, Interaction Design, Competitive analysis, Visual design, Wire-framing, Responsive design websites.

Experience

19 yrs 7 mos

Total Experience

3 yrs 3 mos

Average Tenure

5 yrs 4 mos

Current Experience

Paytm

2 roles

General Manager Product Design

Promoted

Jan 2021 – Present · 5 yrs 4 mos · Noida

Manager Design

Apr 2017 – Aug 2018 · 1 yr 4 mos · Noida, Uttar Pradesh, India

Strengthened product experience through consistent innovations, adding new features while maintaining brand identity across the app, website and mobile web.
Analyzed monthly active users data and used outputs to guide product strategies.
Expedited design turn-around time by introducing a design system, design components to guide designers.
Worked in an agile environment with business stakeholders, product managers and developers.

Product DesignUser Experience DesignVisual DesignWireframingAgile Methodologies

Indigo (interglobe aviation ltd)

Senior Manager User Experience

Aug 2018 – Jan 2021 · 2 yrs 5 mos · Gurgaon, Haryana, India

Transformed, complete UI/UX across all digital platforms, which significantly increase ROI and app ratings.
Doubled the success rate and enhanced user-delight, keeping business goals in mind and translating requirements into an intuitive, compelling user experience.
Led and drove design vision, mentored a team of UX/UI designers, defined design system, brand guidelines and proactively collaborated with developers.
Increased user engagement through evaluating UX flows to find pain-points and shaping simplified user-focused product-flow, user-journey.

User Experience DesignUser Interface DesignInteraction DesignUser ResearchVisual Design

Jabong

Product Designer

Apr 2016 – Mar 2017 · 11 mos · Gurugram, Haryana, India

Applying usability heuristics in designing user experience & user interface for android, iOS app, responsive website.
Creating page layouts, Conceptual Design, High/Low Fidelity Prototyping.
Taking part in user research and presenting new ideas.
Standardizing templates and prototypes across platforms.
Achieved 100% desired experience through directing developers along with conceptualized superior concepts, designed page layouts, high/low fidelity prototyping.

User Experience DesignUser Interface DesignPrototypingUser Research

Mydala.com

Sr. Web Designer

Nov 2009 – Apr 2016 · 6 yrs 5 mos · New Delhi

Spearheaded visual design for websites, mobile web, app, emailers, marketing campaigns.
Streamlined front-end development of websites using technologies like HTML5/ CSS3, jQuery.
Take active part in user research, product development and testing.
Creating style guides and standards for applications and websites.
Leading and mentoring a team of designers.

Visual DesignFront-end DevelopmentUser Research