Aug 2016 – Feb 2022 · 5 yrs 6 mos · San Francisco Bay Area

• Project Lead for Benchmarking Search and Data Quality of Google maps with key competitors across markets and use-cases

Jul 2011 – Jun 2013 · 1 yr 11 mos · Dubai

• Responsible for delivery excellence, recruitment, training and staffing for Telco analytics. Led a team of 10+ Managers and Senior Analytical Consultants
• End to end mandate in shaping the client organizations to knowledge based enterprises. Maximize customer insight by developing customer segmentation, churn prediction model and
• social network analysis. Test and learn approach to up-sell/cross-sell, win back and custom offer development
• Execute data driven marketing campaigns, resulting in $100MM of incremental revenue. Drove a culture change around measurement of direct marketing campaigns
• Write project proposals, SOW’s and run pilot engagements
• Support CXO’s with strategic level analytical software investments; write RFP’s, invite vendors for POC, perform technical and financial assessment and provide recommendations
• Publish thought papers in leading professional publications on using data to drive customer strategy in commercial and government services

Nov 2009 – Jun 2011 · 1 yr 7 mos · Dubai

• Led Analytical Project Delivery for Telecom engagements. Laid foundation for Location Based
• Execution analysis by integrating Network Quality of Service with Sales & Marketing data. Concept
• helped in signing up 7 new clients in 1st year of roll-out
• Identified gaps in existing methodologies/calculations (ROI/CLV) & formulated scientific approaches

Mar 2008 – Dec 2009 · 1 yr 9 mos

• Hand-picked to set up the India Analytics team. Built/mentored subsequent 40 team members. Led the pilot project engagement resulting in $23 MM of revenue
• Innovated application of Data Envelopment Analysis (DEA), a Linear Programming technique to calculate relative efficiencies of 3000 retail stores

Apr 2006 – Feb 2008 · 1 yr 10 mos

• Responsible for CRM Analytics in HP’s Imaging & Printing division for US consumer market
• Worked on models to predict most valuable customers. Instrumental in identifying reliable data
• sources, right level of field roll-up & record aggregation. Optimized offers in Email campaigns using
• past behavioral & self-reported attitudinal data

Nov 2004 – Feb 2006 · 1 yr 3 mos

• Market Mix Modeling (Tyson Foods) – Developed a Hierarchical Bayesian regression model for
• 1300 product-market combinations. Was able to achieve 35% lower ASE with respect to multiple linear regression
• Brand Strength Study (Home Depot) – Managed a team of business analysts and programmers for a massive primary market research study (~70K participants across consumers, suppliers, dealers) fielded to measure brand strength across 50 states in US

Feb 2003 – Sep 2004 · 1 yr 7 mos

• Capacity planning for Microsoft based on expected call arrival pattern