Harry Singh

Founder

Dubai, United Arab Emirates9 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founder of an AI-first UX agency.
  • Designed over 400 products for global clients.
  • Recognized in the top 3% of global UI/UX talent.
Stackforce AI infers this person is a UX expert specializing in AI and SaaS product design.

Contact

LinkedIn

Skills

Core Skills

User Experience Design (ued)User Interface Design

Other Skills

UX ResearchFigma (Software)Designuiux managerUser Experience (UX)UIDigital MarketingMobile Application DesignSQLLeadershipCustomer ServiceJavaHTMLJavaScriptStrategic Planning

About

I’m Harpreet, founder of Groto - a UX studio helping AI and SaaS teams design clean, usable products that don’t need a manual. For the past 10+ years, I’ve worked with early-stage founders, fast-scaling startups, and Fortune 500s like Colgate, Budweiser and more. Along the way, I’ve designed 400+ products, delivered for clients across 20+ countries, and helped founders raise over $50M+. Recognised in the Top 3% of global UI/UX talent by Toptal, I’ve also led UX strategy and design transformations that scaled startups from early traction to millions in ARR. If you’re building something in AI or SaaS and want it to feel effortless for users - let’s connect. harpreet@letsgroto.com letsgroto.com

Experience

9 yrs 1 mo
Total Experience
2 yrs
Average Tenure
5 yrs 3 mos
Current Experience

Unicourt

Lead User Interface Designer

Jan 2022 – Jan 2023 · 1 yr · United States · Remote

  • Unicourt is world's leading case-hunting portal (LegalTech)
  • Developed personas and user stories aligning user and business goals.
  • Applied mobile-first principles and mobile traffic insights to create basic wireframes.
  • Iterated designs based on user feedback to refine the system.
  • Finalized visual designs and ensured smooth handover to development, covering all edge cases.
uiux managerUser Experience Design (UED)UX ResearchUser Interface DesignFigma (Software)Design

Tata aia life insurance

User Interface Designer

Jan 2022 – Jan 2023 · 1 yr · Remote

  • Built an advanced design system for TATA AIA that made designing insurance apps a breeze. This system helped us create consistent UIs for over 25 apps.
  • Worked closely with the Design Head to ensure the system was scalable, allowing them to easily manage a growing number of apps.
User Experience Design (UED)UX ResearchUser Interface DesignUser Experience (UX)Figma (Software)Design

Groto ™

Creative Director

Feb 2021 – Present · 5 yrs 3 mos · New Delhi, Delhi, India · On-site

  • I started Groto because agencies were doing it wrong.
  • Too slow. Too expensive. Too disconnected from what founders need.
  • So I built something different. An AI-first UX agency where senior designers work with your team like in-house hires. Subscription-based. No bloat.
  • I've worked with Fortune 500s like TATA, Colgate, AB InBev. And YC startups that needed to move fast.
  • TopTal-certified (top 3% globally). Top Rated Plus on Upwork. 9 years doing this.
  • The coolest part is watching confusing products become ones users love :)
  • If your product's good but users aren't sticking, let's fix that.
  • #LetsGroto
User Experience Design (UED)UX ResearchUser Interface DesignFigma (Software)Design

Freelancer.com

User Experience Designer

Jan 2021 – Jan 2022 · 1 yr · Remote

  • Designed the user interface (UI) and user experience (UX) for a freelancer.com's mobile app, focusing on user needs, usability, brand consistency.
User Experience Design (UED)UX ResearchUser Interface DesignUser Experience (UX)Figma (Software)Design

Ministry of presidential affairs

User Interface Designer

Sep 2018 – Sep 2019 · 1 yr · Abu Dhabi, UAE · On-site

  • 🔹Fixed usability problems in app interfaces.
  • 🔹Created visual blueprints (wireframes & mockups) for user testing.
  • 🔹Tested and improved app interfaces for user-friendliness.
  • 🔹Collected user feedback, identified key themes, and used them to improve app interfaces.
  • 🔹Analyzed user requirements by collecting the data and interviewing user and determine the interface style and layout.
User Experience Design (UED)UX ResearchUIUser Interface DesignUser Experience (UX)Figma (Software)+1

Heuristics informatics pvt. ltd.

Lead UX Designer

Jan 2018 – Sep 2018 · 8 mos · On-site

  • Gathered, organized, and evaluated user requirements in collaboration with engineers, graphic designers, and product owners.
  • Designed and developed user-friendly software and applications.
  • Created and planned graphic elements, user journeys, mock-ups, and interfaces to optimize across various devices.
  • Developed and controlled user interface mock-ups to clarify site functions.
  • Conducted user experience tests.
  • Presented and prepared rough drafts for internal teams and users.
User Experience Design (UED)UX ResearchUser Interface DesignFigma (Software)Design

Naukri.com

UI UX Designer

Oct 2015 – Dec 2017 · 2 yrs 2 mos · On-site

  • Translated discussions into top-notch on-demand app designs.
  • Collaborated closely with developers on app interfaces.
  • Ensured consistent use of engaging graphics in marketing materials.
  • Adhered to Apple and Google Play Store design guidelines.
  • Created a user interface design style guide for the product.
  • Developed design deliverables that were on-brand and strategic.
User Experience Design (UED)UX ResearchUser Interface DesignFigma (Software)Design

Education

Institute of Management Technology, Ghaziabad

Master of Business Administration - MBA — Marketing & IT

Jan 2016 – Jan 2018

Guru Gobind Singh Indraprastha University

Bachelor of Technology - BTech — Computer Science

Jan 2012 – Jan 2016

Harry Singh - Founder | Stackforce