Harsha Reddy

Senior Software Engineer

Santa Clara, California, United States9 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led development of a real-time ad re-targeting platform.
Implemented a recommendation system for 2 million customers.
Designed next-gen targeting pipeline post cookie deprecation.

Stackforce AI infers this person is a Backend-focused Software Engineer in the AdTech and Fintech industries.

Contact

harshareddy97@vt.edu LinkedIn

Skills

Core Skills

Big DataBackend Development

Other Skills

Algorithm AnalysisAlgorithmsAmazon Web Services (AWS)AngularJSApache AirflowApache Spark StreamingArtificial Neural NetworksBack-End Web DevelopmentCC++Data AnalyticsData ScienceData StructuresDeep LearningFeature Engineering

About

I am a driven and results-oriented Software Engineer specializing in Big Data technologies, advertisement technology, and backend development. Currently, I serve as a Software Engineer III at Walmart Global Tech, where I lead the development of a real-time ad re-targeting platform. This platform dynamically optimizes ad delivery to millions of customers, significantly enhancing engagement and driving revenue growth. At Walmart, I work with cutting-edge technologies such as Spark, Scala, Kubernetes, and Airflow, building robust data pipelines and scalable backend systems. I am passionate about leveraging these technologies to solve complex business problems in the advertising space, ensuring that our solutions not only meet but exceed performance and scalability benchmarks. I hold a Master’s degree in Computer Science with a concentration in Data Analytics from Virginia Tech, where I gained a deep understanding of advanced data analytics and Big Data technologies. My expertise spans across Spark, Scala, Kubernetes, and cloud platforms such as AWS, with strong proficiency in backend development and microservices architecture. Throughout my career, I have consistently delivered impactful, scalable solutions in both Big Data and AdTech, with a focus on backend systems. I am always looking to adopt the latest technologies to drive efficiency and innovation.

Experience

9 yrs 4 mos

Total Experience

2 yrs 4 mos

Average Tenure

3 yrs 4 mos

Current Experience

Walmart global tech

2 roles

Senior Software Engineer

Promoted

Oct 2024 – Present · 1 yr 8 mos · Sunnyvale, California, United States

Software Engineer III

Feb 2023 – Oct 2024 · 1 yr 8 mos · Sunnyvale, California, United States

Real-time Re-targeting of Ads: Spearheaded the development and design of RTDP, improving real-time store transaction traceability from 3% to 33%. Enhanced the CI/CD process with GitOps v2.2 migration and updated Concord flows for seamless deployment.
Unified ID 2.0 : Designed and integrated TradeDesk's UID2 targeting pipeline at Walmart, facilitating next-gen targeting for over 650 million hashed emails post Google's 3rd party cookie deprecation. Implemented identity generation and salt bucket rotation for secure ad targeting.
Ghost Ads: Led the initiative on incrementality testing for Ghost ads initiative and delivered targetable user-ID mappings for over a billion datapoints with estimated $16M annual revenue from sales.

Apache Spark StreamingScalaApache AirflowBig DataBackend Development

Fidelity investments

Software Engineer

Aug 2019 – Jun 2021 · 1 yr 10 mos · Greater Bengaluru Area

Implemented a recommendation system to provide recommendations to over 2 million customers using Spark and Scala.
Developed and designed Event-Driven Architecture APIs using AWS and Spring Boot to provide near real-time accurate financial recommendations thereby reducing the response time by 99%.
Built a chatbot using Fidelity's cognitive intelligence platform based on Amazon LEX for production support and information retrieval.
Developed an application that uses Random Forest Classifier to predict if a customer has concentrated his savings into one bucket and achievedover 80% accuracy for 30 million customers.
Contributed to Uptime- an operational dashboard for production support of the infrastructure that supports the Planning and Advice platform.

Motilal nehru national institute of technology

4 roles

Festival Secretary

Dec 2018 – May 2019 · 5 mos · Greater Allahabad Area

Appointed as one of the Festival Secretary responsible for overlooking the annual cultural extravaganza of MNNIT, Culrav 2k19.

Training and Placement Representative

Jul 2018 – May 2019 · 10 mos · Greater Allahabad Area

My responsibility as a Training and Placement Coordinator at Motilal Nehru National Institute of Technology, Allahabad is to ensure that the students are offered with the top-notch jobs. Being the coordinator at one of the premier technical institutes, my foremost priority is to connect and communicate with reputed organizations from various domains of engineering and management.
Me and my team forms a bridge between the company and the students by carrying out the recruitment process. All the documentation processes required by the company and the institute are handled by the Training and Placement Team itself. We ensure that the visiting recruitment team has no problem in conducting the process.

Alchemy Coordinator

Promoted

May 2018 – May 2019 · 1 yr · Greater Allahabad Area

Responsible for overseeing the dramatics society at MNNIT Allahabad. In this duration Alchemy participated in SpringFest 2019 at IIT Kharagpur where we won 2nd Prize in Stage Play and 2nd Prize in Mono Act as well.

Bachelor Student

Jun 2015 – May 2019 · 3 yrs 11 mos · Greater Allahabad Area

Stream- Computer Science
Branch- Computer Science
Training and Placement Representative 2019 .
Festival Secretary for the annual Cultural Fest of MNNIT Allahabad, Prayagraj for Culrav 2019.
Coordinator for Official Dramatics Club of MNNIT- Alchemy for the year 2019.
Cultural Head of Global Alumni Convention held at MNNIT Allahabad 2019.

Fidelity investments

Summer Intern

May 2018 – Jul 2018 · 2 mos · Bengaluru, Karnataka, India

Collaborated with an intern team from the US where we were primarily responsible for developing the backend product and the US team for the front-end.
Developed a full-stack API that serves as an error notification dashboard to alert the associates for specific log errors.
Scraped out the information from Splunk logs, used Oracle DB to store data for future use, and sent personalized emails in case of an escalated situation.