Heikki Mäenpää — CEO

Contact heikkimae(at)gmail.com or +358 40 132 6061 🚀 Developing businesses from scratch I'm an experienced Business Development Director who has a proven track of developing new profitable services from scratch. I enjoy new business and I have the ability to plan, develop and move plans to developers execution smoothly and agilely. One of my strengths is to abstract the needs of a business and its stakeholders, in an easy-to-understand way for developers. 🚀 Business process mindset and continuous development I’m excited to develop businesses and I approach business development from a process point of view. This means illustrating the business and its processes from an easily understandable view point, highlighting its improvement needs. I have noticed this to be a very efficient way to get things done and find out growth possibilities, potential cost savings and time reductions. Process descriptions are also great tools to use with stakeholders in order to point out where the business process stands. 🚀 Start-up & scale-up mindset My heart beats for growth companies. Being in a rapidly growing and growth seeking company needs a certain kind of mindset. This requires you to make the needed decisions in order to find growth from different angles and verticals, effectively scaling the business. I have strong experience from the finance industry, fintech business and retailers, but I can see my skills to be utilized in any industries Keywords: #Business #Development #BusinessDevelopment #Businessprocess #process #ProductManagement #Projectmanagement #Director #Coachingleadership #startup #scaleup #fintech

Stackforce AI infers this person is a Fintech Business Development Expert with a strong focus on process improvement and negotiation.

Location: Turku, Southwest Finland, Finland

Experience: 19 yrs 9 mos

Skills

Product Management
Product Development
Agile Project Management
Business Development
Financial Technology

Career Highlights

Proven track record in developing profitable services.
Strong experience in fintech and business development.
Expert in process-oriented business development.

Work Experience

Sambla Group

Country Product Lead (6 mos)

Product Manager Unsecured Consumer Loans Finland (1 yr 11 mos)

Product Owner PoS Credit (2 yrs 10 mos)

Mäenpää Komppani Oy

Board Member (2 yrs 5 mos)

Kredita Oy

Advisory Board Member (6 mos)

LVS Brokers

Chief Operating Officer (3 yrs 11 mos)

Customer Service (9 mos)

Maskun Kalustetalo Oy

Product Manager, Operative Purchaser & Team Leader (4 yrs 3 mos)

Assistant of Product Management (1 yr)

Contact -rekrymessut

Presenting companies, Company contactor, Fair assistant (4 mos)

Westlog Oy

Service productization + Storage worker (7 yrs 3 mos)

Hyvä Lehdet Oy

Sale person (1 mo)

Liedon kunta

Cleaner (0 mo)

Education

Master's Degree at University of Vaasa

Master of Business Administration - MBA at Turku University of Applied Sciences

Bachelor of Science in Economics and Business Administration at University of Vaasa

Secondary school graduate at Luostarivuoren lukio

Heikki Mäenpää

CEO

Turku, Southwest Finland, Finland19 yrs 9 mos experience

Key Highlights

Proven track record in developing profitable services.
Strong experience in fintech and business development.
Expert in process-oriented business development.

Stackforce AI infers this person is a Fintech Business Development Expert with a strong focus on process improvement and negotiation.

Contact

Skills

Core Skills

Product ManagementProduct DevelopmentAgile Project ManagementBusiness DevelopmentFinancial Technology

Other Skills

ManagementNegotiationCompensationOperationsSales OperationsNew Business DevelopmentBusiness-to-Business (B2B)PartnershipsFinancingSmall and Medium-Sized Enterprises (SME)LendingManagement ConsultingBusiness Process ImprovementDigital MarketingBusiness Loans

About

Experience

19 yrs 9 mos

Total Experience

3 yrs 5 mos

Average Tenure

2 yrs 5 mos

Current Experience

Sambla group

3 roles

Country Product Lead

Promoted

Nov 2025 – Present · 6 mos

Product Manager Unsecured Consumer Loans Finland

Dec 2023 – Nov 2025 · 1 yr 11 mos

Product Manager for unsecured consumer loans in Finland

Product ManagementManagement

Product Owner PoS Credit

Jan 2023 – Nov 2025 · 2 yrs 10 mos

As a Product Owner I'm responsible to lead re-platforming of Point of Sale platform with scalable, agile and smooth platform. Platform is also recognized most modern stack of the company.
My role has included:
Re-platforming generally from scratch by discovering needed processes
Process charts created during the discovery have been starting point for actual development on code level
Negotiating with banking partners
Account management and negotiating with Merchants and large company groups
Negotiating with 3rd party service providers
Communication towards stakeholders
Documentation of processes and services we are using and creating
The new platform we have been working on is very process-oriented and follows-up high standard of code.

NegotiationCompensationProduct DevelopmentFinancial TechnologyOperationsSales Operations+7

Mäenpää komppani oy

Board Member

Dec 2023 – Present · 2 yrs 5 mos

Management ConsultingBusiness DevelopmentBusiness Process ImprovementDigital Marketing

Kredita oy

Advisory Board Member

Dec 2023 – Jun 2024 · 6 mos

https://news.cision.com/fi/krea/r/nimitys--sambla-groupin-heikki-maenpaa-kreditan-strategiseksi-neuvonantajaksi,c3892976

Lvs brokers

2 roles

Chief Operating Officer

Feb 2019 – Jan 2023 · 3 yrs 11 mos

Head of SME loans brokering:
Launching and developing platform from a process and business perspective
Negotiating with banking partners from the first contact to agreements
Account management for stratecig parnerships
Negotiating with 3rd party partners
Scaling up to profitable business
Marketing
Head PoS product:
Launching and developing from the scratch
Negotiating with banking partners from the first contact to agreements
Account management for banking partners
Negotiating with 3rd party partners
Launching and scaling up Telesales from the scratch 2019-2021
Process development and sales tactics
Creating and developing CRM and telesales tools
Leading the group of 12 telemarketer
Recruitment
Insurance:
Sourcing and negotiating with insurance companies
Planning and executing processes for payment protection insurance
Other operational management duties

Customer Service

Apr 2018 – Jan 2019 · 9 mos

Side job

NegotiationBusiness LoansMarketingCompensationFinanceFinancial Technology+15

Maskun kalustetalo oy

2 roles

Product Manager, Operative Purchaser & Team Leader

Nov 2014 – Feb 2019 · 4 yrs 3 mos

Operative purchasing:
Taking care of operative purchasing, including all import actions around the world
Budget responsibility of inventory level and improving the availability of stock products
Supervisor for operative purchasing team
Data Management:
Product Data Management, Product Lifecycle Management
Pricing and cost analysis
Member in Marketing team, Logistics team and Collection Strategy Team

Assistant of Product Management

Oct 2013 – Oct 2014 · 1 yr

Data Management:
Product Data Management, Product Lifecycle Management
Pricing and cost analysis

Contact -rekrymessut

Presenting companies, Company contactor, Fair assistant

Sep 2012 – Jan 2013 · 4 mos · Finland

Contacting companies to take part Contact -recruitment fair at University of Vaasa. Recruitment fair reaches all higher education institutions located in Vaasa.

Westlog oy

Service productization + Storage worker

Jul 2006 – Oct 2013 · 7 yrs 3 mos · Raisio Finland

I've been working with service productization to help Westlog Oy earn new accounts. Many years experience of handling things relating to office works at logistics centre. Customer service(servicing accounts when visiting at storage, servicing at phone and taking care of their problems and challenges.
Also:
Preparing invoicing, accounts follow-up, problem solving with orders. At Westlog Oy I've been doing many different duties, so I can handle numbers of tasks which are relating to logistics.