Feb 2025 – Present · 1 yr 3 mos · Dallas-Fort Worth Metroplex

• aipolicynow.com
• Launched a founder-focused compliance venture to address rising regulatory exposure in AI tool adoption. Led product vision, experience architecture, and early go-to-market strategy—resulting in a monetized MVP, validated market fit, and a design system built to scale.
• Business Opportunity
• As AI adoption surged across solopreneurs and microbusinesses, most were unaware of their legal exposure to privacy violations under GDPR, CCPA, and emerging AI-specific regulations. Existing legal solutions were inaccessible, outdated, or lacked UX sophistication.
• I co-founded AI Policy Now to meet this need: a founder-friendly compliance solution that converts complex legal obligations into practical, usable protection—fast.
• Strategic Role & Focus
• Led product strategy and experience design from inception through launch, translating legal frameworks into modular policy kits and interactive intake systems
• Defined core market segmentation, user flows, and positioning strategy around speed, credibility, and future-proofing—tailored to AI tool builders and consultants
• Directed brand, pricing, and messaging strategy to support conversion and user trust in a high-stakes, low-tolerance category
• Legal clarity is increasingly a growth limiter and funding blocker for early-stage companies. AI Policy Now was designed not as a legal checkbox, but as a trust infrastructure layer—one that could scale with companies as they move from prototype to product to partnership.
• This role required zero-to-one strategy, taste-led execution, and the ability to translate abstract risk into tangible value. I operated not as a design contributor, but as a founder-builder responsible for business model viability, product-market clarity, and brand-led traction.

Oct 2024 – Oct 2025 · 1 yr · Dallas, Texas, United States · On-site

• As Event Lead at Dallas AI, I design and execute high-impact events that accelerate innovation and community building in the AI space. My role includes:
• Driving community engagement for 150+ members, focusing on ethical AI, future-of-work trends, and AI/UX intersections.
• Producing flagship events, including the Dallas AI Summer Program kickoff at Southern Methodist University, featuring top AI founders, investors, and thought leaders.
• Spearheading outreach and partnerships with organizations, mentors, and educators to cultivate an inclusive AI learning ecosystem.
• Championing diversity and inclusion, ensuring women and underrepresented groups have a voice in AI’s future.
• Managing logistics, marketing, and volunteer coordination for seamless event execution, boosting visibility and community impact.
• AI community building, ethical AI, AI events, women in AI, UX design, AI strategy, tech events, AI education, future of work, AI talent pipeline, AI leadership, human-centered AI, inclusive AI, AI/UX, design for AI, AI mentorship, event strategy, AI accessibility, tech networking, AI partnerships, AI innovation

Oct 2022 – May 2025 · 2 yrs 7 mos · Dallas, Texas, United States

• In my role I've been instrumental in steering the UX team towards innovative solutions, significantly enhancing user interaction and satisfaction. My strategic oversight has led to the development of streamlined user journeys and elevated product experiences, aligning perfectly with corporate objectives. I've managed large-scale projects from conception to execution, ensuring they meet the highest standards of usability and effectiveness. My role involves extensive collaboration with cross-functional teams, including designers, researchers, and developers, to create cohesive and impactful user experiences.

Oct 2019 – Oct 2022 · 3 yrs · Dallas-Fort Worth Metroplex

• In this pivotal role, I led the strategic planning and management of design engagements, ranging from innovative products to business strategies. My responsibilities included guiding multi-disciplinary teams, focusing on empathetic and user-centered project management. This position underscored my ability to blend strategic thinking with a deep understanding of user needs, leading to enhanced user satisfaction and engagement.

Apr 2017 – Apr 2017 · 0 mo

• As a contributing writer, I shared my insights and experiences in the UX field, focusing on design trends, strategies, and leadership. My articles have fostered a deeper understanding of UX principles among readers, contributing to the broader UX community.

Oct 2015 – May 2025 · 9 yrs 7 mos · Dallas/Fort Worth Area

• As a co-founder and leader at Ladies That UX Dallas, I have been at the forefront of promoting diversity and empowerment in technology. My work involves advocating for women in UX, providing mentorship, and creating a supportive platform for female UX professionals to excel. This role underlines my commitment to inclusive design and leadership in the UX community.
• https://vimeo.com/197918287
• Representing Ladies That UX, I was asked to give a talk in Karachi, Pakistan at one of the more remote campuses of Iqra University that was built to serve students of an underprivileged community who struggles with transportation and the impact of political instability in their daily lives.
• I sought to encourage more female students to pursue a career in technology and bring awareness of the User Experience field as a career path, as it is currently underrepresented in Pakistan and provide free resources to empower students to take charge of their education above and beyond what is readily made available to them.

Jan 2013 – Oct 2019 · 6 yrs 9 mos

• In my leadership role at JCPenney, I directed a significant UX overhaul of the checkout process, resulting in a 43% reduction in steps and a 28% increase in mobile platform conversions. I was instrumental in leading the UX for the Omnichannel Strategic Initiative, which significantly boosted orders and sales. My approach combined strategic insight with a deep understanding of user needs, driving improvements across digital platforms.
• Investigate and evaluate User Experience points of friction and heuristic opportunities to design solutions focused on product strategy, business goals and end-user needs.
• Redesigned Checkout Experience with an improved experience of 43% reduction of steps in Checkout flow and 28% Increase of Conversion on the mobile platform.
• UX Lead for major Omnichannel Strategic Initiative: Buy Online, Pickup in Store. Resulted in increased orders of ~136% and increased sales of ~200% resulting from design enhancement on product display page.
• Provide direction to internal and vendor resources to deliver against the commitment of the UX engagement plan to implement Digital Product Strategy that balances business goals with customer needs.
• Design, produce and Usability Test clickable Prototype, conduct Guerilla Usability Tests, analyze Consumer Satisfaction Surveys from ForeSee.
• Communicate and facilitate best practices within User-Centered Design (UCD) and Product Design.
• Measure improvements against Key Performance Indicators and report user experience design impact to Executive Leadership.
• Research and remain abreast of technology trends within the digital e-commerce consumer space.
• Collaborate with Product Managers and Omnichannel Strategist on Digital Product Roadmap.

Aug 2011 – Apr 2013 · 1 yr 8 mos

• As an Interaction Designer, I specialized in mobile UX, creating wireframes, user flows, and high-fidelity mockups. I led the design of innovative mobile applications, focusing on enhancing user experience and engagement. My role involved extensive collaboration with product managers and marketing teams, ensuring cohesive and user-friendly mobile solutions.
• Created wireframes, user flows and high-fidelity mockups for “Find Your Khaki” in-store iPad app. Wireframed and created high-fidelity mockup and prototype for “blue-sky” jcpenney e-commerce iPad app concept. Researched competitor native apps, created personas and user journeys. Collaborated and worked closely with Mobile Product Manager and Mobile Marketing Manager.

Jun 2011 – Sep 2012 · 1 yr 3 mos

• In this role, I conceptualized and designed interactive experiences, significantly elevating the JCPenney brand. I worked on customer experience maps, cross-platform brand programs, and digital media initiatives, showcasing my creative vision and art direction expertise.
• Conceptualized and designed interactive experiences for the JCPenney brand. Worked on customer experience maps, cross platform brand launch programs, mobile and tablet app creative, digital display media, email marketing, mobile email optimization and social media initiatives.

Apr 2011 – Feb 2012 · 10 mos

• As Practice Lead in User Experience at AKB, I oversaw the UX division, guiding teams in delivering high-quality UX solutions for engineering industry clients. My role involved strategic planning, user research, and design execution, ensuring all UX projects aligned with client objectives and user needs. I championed a user-centered design approach, leading to enhanced usability and customer satisfaction across projects.
• IA, UX, interactive and print creative direction for engineering industry clients.
• Interactive Art Direction + Print
• Freelance and Design Consulting
• Mobile App UX & UI Design

Oct 2010 – Apr 2011 · 6 mos

• In this dynamic role, I led the development of interactive experiences for JCPenney's digital platforms. My expertise in art direction was pivotal in conceptualizing and executing digital campaigns, enhancing brand presence across web and mobile interfaces. I collaborated with cross-functional teams, ensuring cohesive and innovative designs that resonated with users and supported business goals.
• UX and Interaction Design for The USO, Alcon, and Kennedy Space Center.

Dec 2008 – Oct 2010 · 1 yr 10 mos

• As Senior Art Director, I managed and executed creative projects for high-profile clients, blending art and technology to create compelling visual narratives. My responsibilities included overseeing the design process, from concept to completion, ensuring each project aligned with client branding and communication strategies. I played a key role in mentoring junior designers and fostering a creative environment.
• Interactive and print art direction for JPMorgan Chase, VHA, Novation, Ernest Health, Countrywide, Centex Home Equity, Nationstar Mortgage, Champion Mortgage, Gaylord Texan, Infomart, K. Hovnanian Homes, Associated Credit Union

May 2005 – Dec 2008 · 3 yrs 7 mos

• In the role of Art Director, I led various interactive and print projects, demonstrating my versatility in design and creative direction. I was responsible for conceptualizing and executing designs that effectively communicated brand messages, collaborating closely with clients to ensure their vision was accurately translated into the final product.
• Interactive and print art direction for JPMorgan Chase, Gaylord Texan, Infomart, Reflect Systems,
• Viewplicity, Cawley Partners, Peninsulas at Lake Bob Sandlin, Dekker/Perich/Sabatini (D/P/S),
• Aidan Gray Home

Jan 2004 – Jan 2005 · 1 yr

• As a Designer for Spirit Magazine, I contributed to the visual and creative aspects of the publication, ensuring each edition resonated with its diverse audience. My role involved layout design, graphic creation, and collaborating with the editorial team to align visual elements with content, enhancing the overall reader experience.

May 2000 – Dec 2001 · 1 yr 7 mos

• In my position as Associate Art Director at Lisa Adelle Design, I played a significant role in the conceptualization and design of projects for clients like Gordon’s Jewelers and Zales Jewelers. My responsibilities included creating visually appealing designs that effectively communicated brand identity, managing projects from ideation to execution.
• Concept and design for Gordon’s Jewelers and Zales Jewelers.