Dec 2024 – Jan 2026 · 1 yr 1 mo · San Francisco Bay Area · On-site

Aug 2021 – Present · 4 yrs 9 mos · San Francisco, California, United States

• As an independent product designer, I partner with emerging startups to shape their initial products and strategies to transform innovative ideas into market-ready solutions.
• CloseCore (Financial Tech)
• Developed CloseCore's brand identity and design language
• Enhanced data visualization for better financial reporting and decision-making
• Redesigned the web app to ensure it was feasible to update within a reasonable time, improving usability and functionality
• Conducted user research and usability testing to ensure the platform met user needs and expectations
• Created intuitive UI for standardized workflows and reconciliation tools
• Butter (Crypto Exchange)
• Established the visual identity and design language for this cutting-edge crypto exchange.
• Developed and launched the MVP, featuring advanced token swaps and an NFT perpetual trading platform.
• Played a pivotal role in securing investor funding, boosting early adoption, and achieving the 2nd top protocol on Mantle within the first month.
• Secured runner-up position at the Blast’s Big Bang Competition, underscoring the platform's innovation and market impact.
• Dalcomsoft (Mobile Gaming)
• Collaborated with the founder to ideate and prototype "Project 45," a mobile game integrating music, play, and community engagement.
• Developed gameplay features that emphasize quick, intense, and addictive challenges to ensure high user retention and engagement.
• CloudRig (Construction Tech)
• Led the design of the first MVP, including a management web application and an iPad app for field data logging.
• Established a lightweight design system, improving operational efficiency and product consistency across the company.

Apr 2020 – Jul 2021 · 1 yr 3 mos

• Promoted from Product Designer to Senior Product Designer, and ultimately to Lead Product Designer; led design initiatives for all flagship products including Inkpop (previously ooShirts), Chip (previously TeeChip), and Scalable Press. Significantly contributed to the company’s growth, achieving $500 million in annual revenue and reaching a total of a billion in sales.
• Chip (previously TeeChip)
• Innovated with a New Design System: Pioneered the development and implementation of TeeChip's first design system, reducing time to market by 75% and significantly enhancing team efficiency.
• Boosted E-Commerce Functionality: Revamped key aspects of the marketplace, improving navigation and checkout processes, which resulted in an 8% lift in conversion rates.
• Implemented Quick Checkout Feature: Introduced a quick checkout feature, achieving an additional 14% lift in conversion rates.
• Spearheaded Platform Transformation: Led the strategic transformation from TeeChip to Chip, incorporating a comprehensive dropshipping solution to expand market reach and enhance seller engagement.
• Managed and Mentored Team Members: Supervised and mentored one product designer, overseeing her design contributions to TeeChip’s seller side, ensuring alignment with overall business objectives and maintaining design quality.
• Inkpop (previously ooShirts)
• Directed Major Rebranding: Orchestrated the redesign of ooShirts into Inkpop, modernizing the print-on-demand platform and significantly improving user engagement.
• Enhanced Financial Metrics: Achieved an 18% increase in Average Revenue Per Visitor (ARPV) and a 16.7% improvement in conversion rates through strategic design updates.
• Launched New Features: Managed the development and rollout of new features that maintained a competitive Average Order Value (AOV) at $258, aligning closely with market standards.

Nov 2018 – Apr 2020 · 1 yr 5 mos

Mar 2017 – Nov 2018 · 1 yr 8 mos

Jan 2015 – Aug 2015 · 7 mos · San Francisco Bay Area

• Designed an Augmented Reality prototype that assists astronauts in executing procedures on the International Space Station. Sponsored by HCI Group in NASA Ames Research Center, the MHCI Capstone Project included in-depth research, prototyping, user testing, and solution design.

May 2014 – Aug 2014 · 3 mos · Palo Alto, California, United States

• Designed and launched a landing page with product demo, press page, and direct mail campaign for a rapidly growing investment management startup company.

Jul 2011 – Apr 2013 · 1 yr 9 mos · Gangwon, South Korea

• Volunteered for service and worked as a rifleman and an assistant soldier in Education and Training Branch.