Mar 2024 – Nov 2024 · 8 mos · Bengaluru, Karnataka, India

• I led end-to-end social media strategies for key clients, managing everything from content planning and copywriting to ad campaigns. Collaborating with cross-functional teams, I created compelling marketing content that supported both inbound and outbound sales initiatives. I also worked closely with design and video teams to produce high-quality digital and print assets. Additionally, I developed academic curricula and managed the academic operations for client institutes.
• A key highlight was my role in India’s first student ad festival, where I managed online promotions, created marketing collateral, scripted video content, and drove social media engagement to increase participation.

Jul 2023 – Feb 2024 · 7 mos · Bengaluru, Karnataka, India

• Experienced in developing and executing comprehensive social media content across social media platforms. Adept at creating diverse content including blogs, tweets, and festive greetings, alongside updating website pages and crafting presentations. Additionally, I specialize in writing walkthroughs for CRM platforms.

Mar 2023 – Jun 2023 · 3 mos · Greater Bengaluru Area

• As a content writer, I specialize in assisting textile brands by crafting compelling blogs, optimizing their online presence through SEO strategies, and crafting magnetic social media copy. I understand that every thread of content has the power to tell a story, connect with the audience, and elevate a brand's identity.

Nov 2021 – Feb 2023 · 1 yr 3 mos · Bengaluru, Karnataka, India

• As a content creator for customer support, I am responsible for developing and maintaining various materials to assist agents in resolving customer issues. This includes creating canned responses, ticket templates, scripts for handling customer calls, updating product/service information, developing chatbot conversations, creating FAQ sections, content for supplier onboarding and training, notice boards, and social media response templates. The goal is to provide efficient and effective support to customers and suppliers while ensuring compliance with standard operating procedures.

May 2018 – Nov 2021 · 3 yrs 6 mos · Bengaluru, Karnataka, India

• My experience in the education industry involves writing engaging content for the brand's website and blogs in collaboration with digital marketing agencies and EdTech start-ups. I have a wide range of skills, including email marketing, SEO, Google Analytics, B2B articles and social media management. I am proficient in researching keywords for blogs, implementing Yoast SEO, creating ads and campaigns, and designing posts using Canva and CorelDraw. Additionally, I have experience with paid campaigns on Facebook, Instagram, and generating publicity for webinars and events.

Sep 2012 – May 2017 · 4 yrs 8 mos · Bengaluru Area, India

• As a curriculum developer and marketing professional, I have experience in creating content for early childcare methodologies, B2B audiences, and educational materials. It has been my experience to develop activities for children between the ages of one and six years, to prepare assessments, to create franchisee presentations and onboarding materials, as well as to design marketing materials such as brochures, flyers, leaflets, and handbooks. Additionally, I have worked with vendors and agencies to ensure that projects were completed on time.

May 2017 – Aug 2017 · 3 mos · Bengaluru, Karnataka, India

Apr 2010 – Aug 2010 · 4 mos · Bengaluru Area, India