Mar 2024 – Aug 2024 · 5 mos · Berlin, Germany

• I took an interim leadership position for 5,5 months for the team of 4 people.
• My role expanded to:
• Roadmap and capacity planning
• Overseeing evaluation and promotion cycle
• Helping team members to grow through 1:1 coaching and development plans
• Supporting team members with organizational topics (vacations, events, parental leaves, etc)
• Achivements:
• 1 person is promoted from middle to senior role.
• Team workload is noted as manageable.
• People are allocated promptly to strategic areas with the right expertise.
• Overwhelmingly positive feedback from key stakeholders: 2 heads or product and 1 engineering head, and from team members.
• Quarterly team survey numbers going up indicating growing satisfaction working in the team during my time as a manager.

Sep 2021 – Present · 4 yrs 8 mos · Berlin, Germany

• Achievements:
• Shaping the strategic product vision for the Partner Services team for 2022 and beyond.
• Leading the Information Architecture update.
• Supporting Returns on zDirect initiative
• Product contributions:
• Collaborating closely with senior management and engineers on overarching initiatives.
• Contributing to Returns Reports module updates.
• Supporting and coordinating of the zDirect Design System.
• Collaborating with the research team on foundational research initiatives (Jobs-to-be-Done, External Stakeholders Map, Opportunity Gap Analyses).
• Team and community contributions:
• Facilitating team workshops and design sprints.
• Driving updates on team’s ways of working and rituals.
• Ensuring collaboration with other partner-facing teams at Zalando.
• Contributing to the design community as a writer and speaker.
• Driving Principal Circle community events.
• Conducting user interviews on strategically important topics and essential features.

Apr 2023 – Aug 2025 · 2 yrs 4 mos · Berlin, Germany · Remote

• A bootstrapped school for confidence in UX and awesomeness in UI with exclusive UX Club, UX hackathon, Job interviews training and more.

Jun 2022 – Present · 3 yrs 11 mos · Berlin, Germany · Remote

• I teach ambitious designers how to become Super⭐️ICs — the designers companies fight to hire. Youtube (6K+) @inesmir, Instagram (91K+) @ines.ux.

Feb 2020 – Mar 2021 · 1 yr 1 mo

• Team contributions:
• Leading the team of 5 designers.
• Sourcing, recruiting, mentorship and career development support for designers.
• Coordination of design team initiatives and resource planning.
• Supporting and updating team rituals.
• Running design critiques.
• Product contributions:
• Facilitation of product design strategy for Yandex Ads for 2020.
• Delivering the mobile version of Yandex Ads.
• Supporting the merge of Yandex Direct Lite and Yandex Direct Pro versions.
• Participation in roadmap planning.
• Facilitation of team workshops, design sprints and off-sites.
• Collaboration with key stakeholders on overarching and strategic design topics.
• Supporting foundation of B2B User Research department.
• Conducting user research on Information Architecture topics and new product launches.

Aug 2019 – Feb 2020 · 6 mos

• Achievement:
• Launch of the Yandex Ads Lite version both for mobile and web, which ease access to the variety of ad campaigns for small and medium-sized businesses.
• Main contributions:
• Running discovery and delivery stages for the Yandex Ads Lite version.
• Delivering essentials product features for the Yandex Ads Pro version.
• Conducting user interviews for the mobile version of Yandex Ads.
• Creating high fidelity prototypes, wireframes and other assets.
• Contributing to the design system by defining new components and libraries.
• Collaborating with other designers, PM, Engineering, ResearchesMarketing, Legal/

Sep 2018 – Jun 2019 · 9 mos · San Francisco Bay Area

• Key clients: Credit Karma, Corsair, Slack, etc.
• Setting up frameworks and brainstorming initial design concepts
• Deep understanding of users and their needs, including generative user research and exploration
• Collaborating on branding, look-and-feel, marketing, and overall product + service experience
• Creating beautiful, emotionally compelling, pixel-perfect mockups of the end-to-end user experience
• Iterating on prototypes

Jul 2016 – Sep 2018 · 2 yrs 2 mos · Lisbon, Portugal

• Leading a team of 4 designers through design process.
• Staffing, hiring and roadmap planning.
• Participating in collaborative work sessions with all levels of company stakeholders such as product managers, product marketing, engineering and operations
• Brainstorming, research, creating mind maps and prototypes, interactions, everything we need to produce the best result which both client and team will love.
• Guiding Nimax School program for young designers

Jul 2015 – Jun 2016 · 11 mos · Lisbon, Portugal

• I joined the team as a Senior UX designer initially and was providing the high-end design solutions for our clients.

Dec 2013 – Jun 2015 · 1 yr 6 mos

• Communicating complex, interactive design concepts clearly and persuasively across different audiences and varying levels of the organization
• Simplifying complex processes into intuitive and elegant UIs
• Leading a team of 2 designers
• Hiring and team staffing

Apr 2013 – Nov 2013 · 7 mos

• Creating user-centered designs by considering market analysis, data, customer feedback, user research and technical constraints/opportunities
• Designing work flows, wireframes, design mockups and prototypes to effectively conceptualize new product initiatives­ and features
• Developing and maintaining detailed user-interface specifications

Oct 2011 – May 2013 · 1 yr 7 mos

• Delivering of creative projects with an emphasis on visual design, content creative design, motion design, video and typography
• Actively participating in creative briefings
• Assisting in the development and execution of creative concepts (both independently and with the team)
• Presenting to key business stakeholders

Aug 2009 – Sep 2011 · 2 yrs 1 mo

• Collaborating with team leads to create design solutions
• Working with creative/design, project, marketing, and account managers across client teams to deliver on all assets needed for current clients’ businesses

Jun 2008 – Aug 2009 · 1 yr 2 mos · On-site

• Solo-responsible for the company website design and development.