Ishan Anand

Software Engineer

London, England, United Kingdom12 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led multi-million dollar revenue growth initiatives at Meta.
  • Expert in building large-scale distributed web applications.
  • Recognized for excellence with multiple awards.
Stackforce AI infers this person is a Backend-focused Software Engineer with expertise in Ad Tech and Distributed Systems.

Contact

Skills

Core Skills

Ads DeliverySystems DesignDistributed SystemsBackend DevelopmentFull Stack DevelopmentAutomation Development

Other Skills

Ad TechPythonMicroservicesCross-functional executionAds Quality ControlCross-functional collaborationDjangoREST APIsDockerKubernetesCI/CDRubyGolangMySQLKafka

About

Senior Software Engineer with 12+ years of experience in backend development, most recently at Meta leading initiatives generating multi-million dollar revenue growth working at various layers of a complex, global-scale user-facing ads delivery product. Specialized in end-to-end design and development of large scale distributed web applications. Proven track record of leading small teams, collaborating cross-org/functionally to deliver complex projects in a fast paced environment. Skilled in various programming languages, primarily Python, with a strong foundation in data structures and algorithms, and system design. Received multiple awards and appreciations for dedication and execution excellence.

Experience

12 yrs 3 mos
Total Experience
2 yrs 5 mos
Average Tenure
4 yrs
Current Experience

Meta

Software Engineer

Jun 2022Present · 3 yrs 11 mos · Greater London · Hybrid

  • ● Spearheading the end-to-end technical strategy and development for Audience Network, a global-scale ads delivery product enabling third-party app monetization. Managing the complete product lifecycle—from identifying high-impact opportunities and defining multi-half roadmaps to hands-on architectural design, cross-functional execution, and launch management.
  • ● Navigated ambiguities, identified critical integrity issues and drove a multi-half cross-org initiative to mitigate the risks that helped retain high value advertisers
  • Received Reliability Star award at ads org level for this effort
  • Established a new integrity vertical within the team, creating scope for three additional engineers and bringing previously nonexistent expertise to the team that earlier relied on central integrity support
  • ● Serving as the area owner and expert in ads categorisation, ads quality control and integrity. They are global scale, high availability, low latency distributed systems handling billions of requests per day
  • ● Defined a 2-year technical strategy and roadmap for ads categorization and quality, leading a small team to deliver complex projects that increased ads volume by ~3% and revenue by ~7%
  • ● Led a small team, architected and implemented a "zero-to-one" system to ensure compliance with the Digital Marketing Act (DMA), navigating highly ambiguous privacy regulations and complex dependencies
  • ● Gained understanding of the entire ads delivery, attribution and measurement stack. Delivered key ads retrieval projects that unblocked a significant incremental revenue gain, ~3% of Audience Network’s total
  • ● Delivered multiple optimisations and engineering excellence projects around code refactors, framework migrations, observability etc.
  • ● Mentoring engineers to help them navigate complex and challenging performance cycles and with their promotion to the next level. Onboarded several new joiners into the team
Ad TechAds DeliveryPythonMicroservicesSystems Design

Airtel

Lead Software Engineer

Aug 2020Apr 2022 · 1 yr 8 mos · Gurugram

  • ● Led a small team on end-to-end design and development of a large scale, low latency distributed web service from scratch, meant to reduce the number of recharge failures and improve user experience in the longer run. It is a rule based distributed system that on every recharge decides what is the next set of eligible recharges for the customer through configurable and dynamic rules that can be managed using exposed REST APIs
  • ● Another use case of this platform was to stitch data from multiple sources and act as a single source for providing user recharge history with some rich insights through REST APIs. This use case alone resulted in reduction of number of phone calls to customer service centers by more than 8000 per day directly resulting in cost saving
  • ● Designed the flow of CI/CD pipeline and acted as point of contact for implementing it across org
  • ● Received multiple awards
  • ● Onboarded and mentored new members
  • ● SKILLS: Python, Django, REST APIs, Aerospike, Docker, Kubernetes, ELK stack, building large scale distributed systems from scratch, code reviews, etc.
PythonDjangoREST APIsDockerKubernetesDistributed Systems+1

Traveltriangle

Software Engineer

Sep 2018Jul 2020 · 1 yr 10 mos · Gurgaon, India

  • ● Owned and independently delivered a caching library that helped in migration from Redis to Aerospike.
  • ● Designed and developed a distributed web service to capture millions of events data from multiple TravelTriangle client applications and services, and send those events data to multiple channels like marketing and data analysis tools.
  • ● Created RESTful APIs for new features and optimised under-performing APIs in the existing backend system.
  • ● Worked closely with the product and marketing team for end-to-end delivery of tech projects that helped in attracting and acquiring more users.
  • ● Independently designed and developed an easy to use library for inter-service communication while moving from monolith to microservices architecture.
  • ● Continuously monitored infrastructure and services and performed root cause analysis in case of outages and failures.
  • ● Part of two Special Interest Groups (SIG). Responsibilities of a SIG is to research, discuss and acquire knowledge respective to its domain. It then implement the findings and act as point of contact for this domain across the organisation. Two SIGs that I've been a part of are: first, best coding practices, documentation and design patterns, second, messaging queue (mainly Kafka)
  • ● Involved at all stages of sprint life-cycle using scrum framework for Agile methodologies.
  • ● Performed code reviews.
  • ● Skills: Ruby, Ruby on Rails, Golang, MySQL, Linux, Nginx, Redis, Elasticsearch, Kafka, Aerospike, Amazon Redshift, Amazon DynamoDB, Amazon S3, Amazon EC2, ELK stack, Distributed Systems, Data Structures and Algorithms, Design Patterns, Regular Expression, Agile, A/B testing, Unit testing
RubyGolangMySQLKafkaAerospikeDistributed Systems+1

Datetheramp

Software Engineer

Oct 2014Jul 2018 · 3 yrs 9 mos · Noida Area, India

  • ● Role: Full stack web developer in e-commerce domain.
  • ● Was part of the small technology team from day one of this e-commerce project and have setup the backend system, designed and developed many backend modules from scratch, most important being the User module.
  • ● Independently designed, developed, tested and released a mweb application using frontend technologies for operations side of the business.
  • ● Written RESTful APIs for various backend features.
  • ● Performed code reviews, refactor and optimisation.
  • ● Skills: Python, Django, Django REST Framework, MySQL, Data Structure and Algorithms, Design Patterns, Regular Expression, JavaScript, AngularJS, HTML, CSS
PythonDjangoMySQLJavaScriptAngularJSFull Stack Development+1

Test mile software testing private limited

Software Engineer

Sep 2013Sep 2014 · 1 yr · Bengaluru Area, India

  • ● Role: Automation framework developer and automation script writer
  • ● Developed new features and maintained existing features of an in-house automation framework.
  • ● Communicated changes and new features of the automation framework to the team and assisted team in using the framework.
  • ● Written automation scripts.
  • ● Skills: Automation Framework Development in python. Writing automation script in python and selenium.
PythonSeleniumAutomation Development

Education

Institute of Technology, Bilaspur

Bachelor of Technology (B.Tech.) — computer science and engineering

Jan 2009Jan 2013

Guru Gobind Singh Public School, Bokaro Steel City

senior school — Mathematics and Computer Science

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