Apr 2016 – Jan 2017 · 9 mos

• Leading a team who is responsible for the creating solution design of Adobe Analytics tagd along with reporting of automobile website and provide useful insights to make the site productive
• Validation with various debugging tools like Httpfox, Omnibug and WATS
• Creating reports with the help of Adobe Report builder
• Reporting and analyzing traffic from different affiliates, search engines, both paid and natural, social media platforms, and other channels
• Proficient Knowledge of Dynamic Tag Management (DTM)

Dec 2013 – Mar 2016 · 2 yrs 3 mos

• Gather and understand client’s unique business requirements and develop and build customized solutions to meet client's analytic and reporting needs with the Adobe Sitecatalyst platform
• Design customized solutions and technical tag implementation strategies
• Defining Conversion, Traffic variable and Events
• Mapping of KPI’s with variables and metrics
• Support developers throughout the implementation process
• Omniture Standards document management including updates and amendments to page variables and analytics plan
• Perform quality checks to ensure that the implementation work has been completed successfully, diagnose technical issues when they arise using various debugging tools like Httpfox, Omnibug and Charles
• Defining Segments as per business needs and requirements
• Creating reports with the help of Adobe Report builder addin
• Create Acquisition and Behaviour report using standard metrics
• Report Revenue and Traffic performance on various sites
• Creating and managing custom dashboards in Omniture as per business needs.

Sep 2012 – Dec 2013 · 1 yr 3 mos · Gurgaon, India

• Creating Sitecatalyst tags by gathering the requirement from the client
• Test the tags with various debugging tools like Httpfox, Omnibug and WATS
• Key Deliverables were Daily, Weekly, monthly reports
• Provide site improvement recommendations and discuss future improvement strategies
• Generated Reports for different LOB’s to understand the visitor behaviour
• Maintaining spreadsheets for different sites and sections as per defined KPI’s
• Defining Conversion, Traffic variable and Events
• Mapping of KPI’s with variables and metrics.

Mar 2011 – Aug 2012 · 1 yr 5 mos · Chandigarh Area, India

• Omniture, Google Analytics, Business Objects (SAP); I am working on the US PlayStation website which includes gaming consoles of different types like PS3, PS2, PSP and new one including PS Vita. Worked on Web Metrics Dashboard, GRO Dashboard, and SONY TABLET Dashboard to understand the Productivity of Playstation Products among different regions.
• Dashboard for SEO- Forums Project:
• It includes the Rankings of different keywords from Search Engines i.e. Google, Yahoo and Bing from Omniture and Discover. Also, the Top 50 pages from where the traffic is rising or falling.
• Audits Reports of US PlayStation and other Gaming Websites Project:
• I handle the daily Audit reports of PlayStation and other gaming websites to understand the visitor behavior on the basis of overall traffic which includes Pageviews, Visits, Unique Visitors (Hourly, Daily, Weekly, Monthly, Quarterly and Yearly) Average Time Spent on that page.
• Dashboard for PlayStation forums, SOCOM, GOW and MAG Project:
• Handled the above mentioned forums dashboards which includes the overall traffic and keywords from search engines through which the visitor behavior is maintaining. For this I used Omniture and SAP Tool (Business Objects).
• Marquee Performance Report Project:
• Worked on marquee performance report which contains the Top 5 marquees (Flash files) under the homepage of US PlayStation. We need to find that which marquee is performing better performance among all in a particular week on the basis of its number of clicks, impressions and click rate. This report also contains the spotlights of different products and games of PlayStation
• Omniture and Google Coding Project:
• Have the Knowledge of Omniture and Google coding of Marquee and Banner tagging in the playstation website.