Mar 2014 – Oct 2023 · 9 yrs 7 mos · Mumbai, Maharashtra, India · On-site

• 💼 Built positive, collaborative relationships with clients and marketing teams to design innovative, market-driven products and processes, aligning digital offerings with evolving customer needs.
• 💼 Supervised the promotion and positioning of tailored products for diverse segments on digital platforms, establishing SIB as a market leader in the liabilities business through differentiated strategies and targeted campaigns.
• 💼 Drove dynamic marketing campaigns for the bank’s Card Business and Digital Lending portfolios, utilizing a strategic product mix and digital activation initiatives focused on effective onboarding, upselling, and cross-selling.
• 💼 Defined actionable roadmaps, execution plans, and success metrics for strategic partnership opportunities, ensuring alignment with organizational growth objectives.
• 💼 Conducted thorough market trend analysis to identify and onboard potential fintech partners, evaluating collaborative opportunities for mutually beneficial business impact with SIB.
• 💼 Upgraded the bank’s Priority Banking program and staff-mapped portfolio book, leveraging digital banking strategies to enhance customer value and engagement.
• 💼 Focused on segment-specific growth, driving relationship deepening across Retail, NR, Institutional, Corporate, Government, Priority Banking, NTB/ETB, CA, SA, and MCA leads.
• 💼 Led planning and identification of new business opportunities in digital lending, supervising the design, development, and management of innovative asset-side products and services.
• 🎯 Core Competencies:
• 🏆 Digital Banking Product Development
• 🏆 Fintech & Strategic Partnerships
• 🏆 Digital Lending & Card Business Strategy
• 🏆 Process Re-engineering & Innovation
• 🏆 Team Leadership & Collaboration
• 🏆 Digital Activation & Channel Optimization

Mar 2013 – Jan 2014 · 10 mos · On-site

• 🏆 Conducted a comprehensive analysis of High Net Worth Investors' financial behavior towards ‘P’ Segment products.
• 🏆 Provided strategic recommendations to State Bank of India for enhancing their HNI business category.
• 🏆 Explored the impact of behavioral finance on investment decisions, emphasizing the importance of emotional intelligence in financial strategies.
• 📣 Objective
• Analyze the financial behavior of High Net Worth Individuals (HNIs) regarding ‘P’ Segment products to guide loan offerings, including an evaluation of economic, technical, and financial viability with associated cost-benefit (CB) and risk analyses.
• 🌏 Scope
• Examination of HNI investment patterns and preferences in ‘P’ Segment products.
• Evaluation of project viability considering market, financial, and operational factors.
• Detailed CB analysis and risk assessment for loan underwriting strategy.
• Organizational recommendations for SBI to enhance competitiveness and effectiveness within the HNI business segment.

Apr 2012 – May 2012 · 1 mo · Chhatrapati Sambhajinagar, Maharashtra, India · On-site

• 🏆 Participated in comprehensive training on organizational structures, including functional, divisional, matrix, and flat frameworks.
• 🏆 Gained hands-on experience in HR management functions, such as recruitment, onboarding, and performance management.
• 🏆 Developed skills in employee relations and conflict resolution, ensuring compliance with labor laws.

Mar 2011 – Apr 2012 · 1 yr 1 mo · Chhatrapati Sambhajinagar, Maharashtra, India · On-site

• 🏆 Resource Management: Efficient allocation, utilization, and supervision of project resources including manpower, budget, and technology to meet project objectives within timelines and cost limits.
• 🏆 Project Planning & Execution: Defining clear project goals, scope, milestones, and deliverables while ensuring cross-functional coordination and adherence to regulatory requirements.
• 🏆 Sales Enablement: Supporting sales teams with product knowledge, marketing collaterals, and strategic insights to boost customer acquisition and revenue growth.
• 🏆 Marketing Campaigns: Designing and managing digital and traditional marketing initiatives to promote project offerings, enhance brand visibility, and drive customer engagement.
• 🏆 Stakeholder Collaboration: Coordinating with internal teams, external partners, and clients to ensure alignment on project goals, performance tracking, and issue resolution.
• 🏆 Performance Metrics & Reporting: Monitoring project progress using KPIs and OKRs related to resource usage, sales targets, marketing ROI, and customer feedback for continuous improvement.
• 🏆 Risk Management: Identifying potential risks in resource availability or market dynamics and devising mitigation plans.