James Bickerton

Associate Consultant

Bath, England, United Kingdom23 yrs 5 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • 20+ years of experience in product and service design.
  • Led over 25 design sprints for startups and enterprises.
  • Expert in AI-augmented workflows and design thinking.
Stackforce AI infers this person is a seasoned expert in Service Design and User Experience across Fintech and AI sectors.

Contact

Skills

Core Skills

User Experience DesignService DesignAdvisory BoardsArtificial Intelligence (ai)Design ThinkingDesignDesign Systems

Other Skills

Software as a Service (SaaS)Rapid PrototypingStart-up VenturesProduct DesignProduct LeadershipPresentationsFacilitationTailwind CSSCustomer ResearchDesign ResearchDesign WorkshopsBlueprintingCustomer Journey MappingProduct VisionCustomer Experience

About

👋 I’m James — a product and service design consultant with 20+ years of experience helping teams build what matters, faster. ⸻ 🏛 For enterprise teams: I embed into product and service teams to: • Map journeys, ecosystems, and service blueprints • Lead co-creation workshops and alignment sessions • Run discovery and research across silos • Prototype and test improvements at speed Worked with teams at bp, HSBC, Visa, Citi, and LSEG to design better services and improve adoption. ⸻ 🚀 For startups: I run 4-day design sprints and 4-week fit accelerators to: • Validate product ideas early • Build user-tested prototypes fast • Turn messy strategy into something buildable Recent clients include bPOWERd, Consultz, and early-stage B2B AI startups. ⸻ 🛠 Methods: Design Thinking • UX Research • Systems Thinking • Strategy Sprints • Service Design • AI-Powered Workflows • Product Validation Available for contract roles (UK & remote), and design sprints via Advance Scout.

Experience

23 yrs 5 mos
Total Experience
1 yr 5 mos
Average Tenure
4 yrs 5 mos
Current Experience

Mural

Mural AI Advisory Board

Oct 2024Present · 1 yr 7 mos · Remote

  • Helping to identify new high-value use cases
  • Workshopping them through
  • Providing feedback on the existing and new AI features
Advisory BoardsArtificial Intelligence (AI)Blue Sky ThinkingDesignWorkshopsConsulting

Advance scout

Service Design & Product Strategy Consultant

Dec 2021Present · 4 yrs 5 mos · Bath, England, United Kingdom · Remote

  • I run sprints and embed inside product teams to help them move from idea to validated solution — fast.
  • Highlights:
  • Led 25+ design sprints across fintech, energy, mobility, and AI startups
  • Delivered validated prototypes for bp ventures and Consultz (consulting platform), resulting in early traction and funding
  • Developed AI-augmented workflows to cut research time by 7+ hours/week
  • Repositioned startup offerings and tested go-to-market strategy with real users
  • Created playbooks for founders to continue iterating post-sprint
User Experience DesignSoftware as a Service (SaaS)Rapid PrototypingStart-up VenturesProduct DesignService Design+22

The wellness revolution

Advisor

Apr 2021Nov 2022 · 1 yr 7 mos

  • Member of advisory board, providing strategy and design expertise for a new innovative employee wellness product.
Design

Synechron

Head of Experience Design, London

Apr 2019Nov 2021 · 2 yrs 7 mos · London, United Kingdom

  • Built Synechron London's first agile design teams, bringing startup thinking to enterprise challenges
Design

Design club

Design Thinking Super Mentor

Mar 2019Jul 2024 · 5 yrs 4 mos · London, England, United Kingdom

  • Teaching children from grade 6 what design thinking is through app design. 30+ new design thinkers graduated and counting
FacilitationDesignDesign Thinking

Tata consultancy services

Head Of Design - TCS Interactive

Oct 2018Mar 2019 · 5 mos · London, United Kingdom

  • Set the framework for the TCS Interactive design system "Fluid".
  • Moved the organisation from Sketch to Figma to allow better collaboration between Europe and India.
  • Put in an agile way of working.
  • Championed user first thinking.
  • Mentored design team across, CX, UX and UI.
Design

Pomelo pay

Design Lead

Sep 2018Sep 2018 · 0 mo · London, United Kingdom

Design SystemsFacilitationDesignTeam Management

Akqa

Design Lead

Jun 2018Aug 2018 · 2 mos · London, United Kingdom

  • Visa Innovation Center
Design

Friday

Experience Design Lead

Mar 2018May 2018 · 2 mos · London, United Kingdom

Service DesignFacilitationDesign ResearchDesignTeam Management

Digital innovation group

Experience Design Lead

Dec 2017Mar 2018 · 3 mos · London, United Kingdom

  • Working across customer (CX) and user experience (UX) practices.
  • Leading a small, nimble and talented team.
  • Answering to the Chief Strategy Officer.
Service DesignFacilitationDesign

Hsbc retail banking and wealth management

Lead UI Designer

Apr 2017Nov 2017 · 7 mos · London, United Kingdom

  • Visual direction for Connected Money app.
  • Set design principles
  • Championed illustration to convey complex concepts to customers
  • Test/ build approach through user testing
Service DesignFacilitationDesign

Farepilot

Lead UI Designer

Jan 2017Mar 2017 · 2 mos · London, United Kingdom

  • Product design across brand, visual and voice UI
Design

Bcg digital ventures

Lead UI Designer

Sep 2016Mar 2017 · 6 mos · London, United Kingdom

Design

Digital innovation group

Lead UI Designer

Mar 2016Jul 2016 · 4 mos · London, United Kingdom

  • Can't say yet. But cannot wait to tell you. It's amazing.
Design

Blast radius

Lead UI Designer

Feb 2016Feb 2016 · 0 mo

  • Short sharp global project.
Design

Digitized digital design conference

Host, interviewer and panel curator

Sep 2015Oct 2019 · 4 yrs 1 mo · Athens

  • Honoured to be working with the excellent Digitized team at this yearly digital design conference.
  • Interviewed the conference's presenters live on stage after each presentation with questions from the audience and of my own. With no access to the presentations beforehand.
  • Researching the presenters before the conference
  • Responsible for moving the conversation forward and keeping it on topic
  • Ability to tailor questions 'on the fly' to both suit each presenter's presentation and for the audience's needs
  • Curate and pick the best questions from Twitter during each presentation
  • Cite the audience and keep them involved
  • Curate a 30 minute panel around a specialist topic. E.g. UX
  • At the 2016 event Digitized asked me to be the host and introduce each speaker too. I kept to a 'no jokes' and 'keep it quick' format which made sure the speakers were always the ones centre stage.
Design SystemsService DesignCustomer ResearchDesign ResearchDesignCustomer Experience+2

Tido

Lead UI Designer

Mar 2015Jan 2016 · 10 mos · London, United Kingdom

  • Continuing to create the UI design direction and language of their and their clients products.
  • Developing creative strategy and 'way of working' with clients.
  • Presenting at Board Level both internally and externally with major music publishers.
  • Managing design team, interviewing and hiring new designers of all levels from junior to Head of Design.
  • Instrumental in creating the brand values and company culture.
Design

North highland uk

Lead UI Designer

Feb 2015Mar 2015 · 1 mo · London, United Kingdom

  • Working with Tido, a startup, to firstly create their brand and, in turn, their iPad app UI.
FacilitationDesign

Sapientnitro

Lead UI Designer

Aug 2014Jan 2015 · 5 mos · London, United Kingdom

  • Lead the iPad app UI design for a financial investment company.
Design

Bktn

2 roles

Director

Promoted

Jan 2014Nov 2021 · 7 yrs 10 mos · London, United Kingdom

  • Product design and research consultancy
Design SystemsService DesignFacilitationCustomer ResearchDesign ResearchDesign+7

Director

Apr 2012May 2013 · 1 yr 1 mo

Design

Monitise create

Lead UI Designer - on contract

Jan 2014Jun 2014 · 5 mos · london, england

  • Design lead, client facing role on native apps across financial and travel accounts. My job included leading teams from design concept and brand generation workshops through static mockups, interactive flinto prototypes to final iOS and Android releases in their respective app stores.
Design

Golinharris

Executive Creative Technologist

May 2013Dec 2013 · 7 mos

  • Serving on GolinHarris' executive board my job was to create digitally centric creative work and drive technical innovation within the business.
Design

Blinkbox

2 roles

Senior creative on contract

Dec 2012Jan 2013 · 1 mo

Design SystemsDesign

Senior creative on contract

Nov 2012Nov 2012 · 0 mo

Design

Lbi

Senior creative on contract

Dec 2012Dec 2012 · 0 mo

Design

Odd

Senior creative on contract

Sep 2012Sep 2012 · 0 mo · London, United Kingdom

Design

Bmb neon

Senior creative on contract

Aug 2012Aug 2012 · 0 mo · London, United Kingdom

  • Creating big ideas and design mockups for social media campaigns.
Design

Feather & hammer

Co-Founder

Aug 2011Jul 2012 · 11 mos · Athens, Greece

  • Responsible for creative direction.
Design

Rascal

Associate Creative Director

Jan 2010Aug 2011 · 1 yr 7 mos

  • Creating campaigns for among others Volkswagen, Sony Ericsson and Olympic Air. Winning Gold Ermis for VW Scirocco interactive campaign.
Design

Inbox award

Founder

Jun 2009Jul 2011 · 2 yrs 1 mo

  • Founder of email design awards programme Inbox Award. We would love to have your entry http://snipr.com/k502r
Design

Ogilvyone worldwide athens

Art Director

Dec 2008Dec 2009 · 1 yr

  • Art Director within the interactive team.
Design

Lbi

Senior creative - on contract

Nov 2008Nov 2008 · 0 mo

  • Provided part of the design for the Pan-European Electrolux pitch for the brands Electrolux, AEG, and Zanussi. My role was to design the interface and identity for the media asset library.
  • Great team to work with and I'm very happy for them as they went on to win this huge account.
  • More can be read about the win here:
  • http://www.reuters.com/article/pressRelease/idUS111097+26-Feb-2009+MW20090226
Design

Duke interactive

Art Director - on contract

Oct 2008Oct 2008 · 0 mo

  • Art direction on campaign work for Nissan
Design

Joshua

Art Director - on contract

Oct 2008Oct 2008 · 0 mo

  • Art Direction on pitch for FMCG brand
Design

Opedor

Senior Digital Creative

Sep 2008Oct 2008 · 1 mo

  • Design for Ministry of Sound e-commerce site and Haymarket Publishing intranet
Design

Lbi

Senior Digital Creative - on contract

Jun 2008Sep 2008 · 3 mos

  • Creating concepts through to design on campaign for Sony Playstation's Buzz The Game. This included banners and a web 2.0 community website where users can create, share and play quizzes.
Design

Hyper happen

Senior Digital Creative - on contract

Jun 2008Jun 2008 · 0 mo

  • Designed presentations for Nokia
Design

Wilson fletcher

Senior Digital Creative - on contract

Apr 2008May 2008 · 1 mo

  • Conceptualised and designed a web 2.0 search application/website for the financial sector.
  • Worked full life cycle from scamping concepts to presenting final designs to client.

Six to start

Senior Digital Creative - on contract

Mar 2008Jun 2008 · 3 mos

  • Designed identity and supporting online materials (website, banner ads, etc) for fictional and key piece within an Alternative Reality Game (ARG) for the BBC.

Holst digital

2 roles

Senior Digital Creative - on contract

Jan 2008Mar 2008 · 2 mos

  • Covered Creative Director, providing Art Direction on projects for Intercontinental Hotels, Giovanni Rana, Eristoff Vodka and Patek Philippe.
  • Key team member on Timberland global account pitch, (in conjunction with Leagas Delaney). Providing digital concepts.
  • Result: Account Won

Senior Digital Creative

Oct 2007Nov 2007 · 1 mo

  • Providing Art Direction on projects for Intercontinental Hotels, Giovanni Rana and Nokia

Bbc worldwide

Senior Digital Creative on contract

Nov 2007Dec 2007 · 1 mo

  • Site concept and design creation within Future Media & Technology's User Experience Design department.

Albion brand communications

Senior Digital Creative

Sep 2007Oct 2007 · 1 mo

  • Created and led GUI design on Facebook application for Ebay. Led workshops wtih client and Albion, created wireframes and look and feel.

Rmg connect

Senior Creative on contract

Sep 2007Sep 2007 · 0 mo

  • Senior Creative providing concept, strategy and design work.

Chi & partners

Senior Creative on contract

Aug 2007Aug 2007 · 0 mo

  • I created concepts and designs for RBS and Telegraph online campaign work

Ruby

Senior creative

May 2007Jun 2007 · 1 mo

  • Design work for Thinkbox

Saatchi & saatchi interactive

Senior Designer / Art Director on contract

Mar 2007Apr 2007 · 1 mo

  • Working with a traditional media creative team, we created http://www.webnwalk.co.uk .
  • My role was to work with the team to create the concept for the site along with the design.

Red bee media

Senior Designer / Art Director on contract

Feb 2007Feb 2007 · 0 mo

  • Created conceptual interface work for web and wap devices

Space 66

Principle Designer

Nov 2006Feb 2007 · 3 mos

  • Strategic Consulting, creative development of large Ad agency offline campaigns to online environments, recruiting and managing teams

Sky television

Senior Designer/ Art Director - on contract

May 2006Nov 2006 · 6 mos

  • Working in the interactive department I create concepts through to look and feel for pitches on both Sky and non-Sky branded products.

Flextech television

Senior Designer/ Art Director - on contract

May 2006May 2006 · 0 mo

  • Contracted to redesign the corporate website I was given the new logo, the four corporate colours and the company ethos. From this I had 3 weeks to create the design for the website after creating several concepts in the first week I produced an over-arching concept, look and feel and several flexible templates for them to use.

The grand union

Senior Designer - on contract

Mar 2006May 2006 · 2 mos

  • Lead designer on campaigns for Hugo Boss, Mini and Energy Savings Trust

Red bee

Senior Designer - on contract

Jan 2006Mar 2006 · 2 mos

  • Created online campaigns for CBBC and The Apprentice. The latter created one of the highest responses they have had.

Virgin media television

Freelance Concept and Strategy Designer

Jan 2006Jan 2006 · 0 mo

Visual mechanics

Senior Designer - on contract

Nov 2005Dec 2005 · 1 mo

  • I worked as a Senior Designer and Art Director creating campaigns for Canary Wharf and Unilever, strengthing and improving VM's digital offer.

Complete

Senior Designer - on contract

May 2005Aug 2005 · 3 mos

  • Senior Designer on redesign of t-mobile.co.uk

Snow valley

Freelance Senior Designer

Jan 2005Jan 2005 · 0 mo

E3 media

Lead Designer

May 2004Feb 2005 · 9 mos

  • Working as part of talented team I created concepts and designs for several blue chip clients. On several of these I would lead the design phase working directly with the creative director and client then supervising junior designers to bring the project to completion

Seven interactive

Senior Designer

Jan 2003Jan 2004 · 1 yr

John brown citrus publishing

Middle Weight Web Designer

Jan 2001Jan 2003 · 2 yrs

Switch2.net

Designer for Film and Extreme Sports channels

Jan 2000Dec 2000 · 11 mos

  • Led design for both the Film and Extreme Sports channels creating template driven designs for Vignette Story Server and standalone promotional flash sites.

Education

University for the Creative Arts

B.A. Hons — Visual Communication

Jan 1995Jan 1998

AJ&Smart

Design Sprint Masterclass

Jan 2019Jan 2019

d.MBA

Business Design

Jan 2020Jan 2020

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