Jun 2020 – Jun 2021 · 1 yr

Mar 2020 – Present · 6 yrs 2 mos · Los Angeles, California, United States

• I built and led Dark UX Academy, teaching designers to influence decisions, gain stakeholder buy-in, and lead without authority. I developed courses blending UX strategy, behavioral psychology, and business influence to help designers drive real impact. Mentored professionals at all levels, equipping them with persuasion tactics, negotiation skills, and strategic thinking, establishing Dark UX Academy as a go-to resource for design influence and leadership.

Dec 2019 – Aug 2022 · 2 yrs 8 mos · Los Angeles Metropolitan Area

• I lead a team of 20+ focused on initiatives for e-commerce, growth, retention, and satisfaction to make our products easier to buy, understand, and meet user needs so that we increase engagement, conversion, and reduce churn.
• Simplified core experiences resulted in 50% improved comprehension, 9% higher conversion for our main program, and a 50% reduction in call volume.
• Established a universal design system, allowing for increased engineering efficiency, more consistent experiences, and increased user comprehension.
• Currently mentoring 10+ product designers within FabFitFun and Mentorcruise.com.
• Guided the career development and promotion of two product designers on my team.

Apr 2018 – Dec 2019 · 1 yr 8 mos · Los Angeles Metropolitan Area

• Led and project managed design efforts across product and UX departments, standardizing workflows, protocols, and best practices.
• Gamified our email mailing list system resulting in increased conversion rates by 6% and email registration rates by 96%.
• Redesigned legacy features on new software platforms working with software engineers, data analysts, and product managers.
• Led and collaborated on research efforts and data analysis both quantitative and qualitative for user behaviors, sentiment, usability, and international expansion.

Sep 2017 – Mar 2018 · 6 mos · Los Angeles Metropolitan Area

• Designed and art-directed UX, web design, and email marketing projects for various movie studio clients including Fox Studios, Global Road, Paramount, and Universal.
• Led a team of 10+ to define user flows for complex marketing social media campaigns
• Standardized information architecture for client repository leading to increased file keeping and efficiency and reduced errors and confusion amongst all design projects.
• Quality-controlled design output for clients. Oversaw and mentored jr. designers.

Oct 2016 – Jul 2017 · 9 mos · Santa Monica, California

• Led digital, OOH, and traditional marketing design efforts for various clients
• Performed usability research on internal tools to help guide our development efforts to improve the efficiency of video production workflows.
• Designed and worked with engineers to deliver useful features for video project delivery.
• Managed and oversaw a remote team across multiple offices, based in Chicago, New York, and Los Angeles.

Oct 2015 – Apr 2016 · 6 mos · Burbank, CA

• Spearheaded and led UI design for Disney’s first VR movie app: Disney Movies VR.
• Pioneered UX research to define usability and best practices for VR space.
• Proposed and gained alignment with multiple stakeholders on our overall design aesthetic, interaction design, and product fidelity on VR interface concepts

Feb 2015 – Jan 2017 · 1 yr 11 mos · Los Angeles Metropolitan Area

• Sought out dope studios and asked them to open their doors. Closed the deal and made sweet, unfiltered, magical studio tours happen for our AIGA chapter members.

Dec 2013 – Apr 2015 · 1 yr 4 mos · Hollywood, CA

• Orchestrated and designed new product innovations for web and mobile products.
• Launched and delivered content web products: One Nation, Mega Country, and Destination Festival leading to increased levels of traffic and engagement of 18.7M+ visitors.
• Designed new feature concepts using prototyping, wireframing, and visual design for executive-level presentation and alignment.
• Partnered with executive stakeholders to define requirements, ideate solutions, and communicate alignment between usability and business objects to solicit C-level endorsement.

Jun 2013 – Oct 2013 · 4 mos · Newport Beach, CA

• Led visual, UI, and web design projects for gaming clients including Disney, Fox, Ubisoft, and The Pokémon Co.

Mar 2012 – Jun 2013 · 1 yr 3 mos · Newport Beach, CA

• Led the design effort for various game franchise web projects including Ubisoft’s Mighty Quest for Epic Loot. Key design responsibilities included wireframing, prototyping, and producing high fidelity visuals for web experiences. Clients included: Disney, FOX, Ubisoft, and The Pokemon Company.

Jun 2009 – Mar 2012 · 2 yrs 9 mos · Irvine, CA

• Designed product demonstrations and presentation materials for product integrations for new business initiatives.

Oct 2007 – Jun 2009 · 1 yr 8 mos · Pomona, CA

• Worked in Desktop Publishing
• Designed various printed materials including brochures, flyers, posters, and promotional pieces.
• Facilitated client revisions, and preparation of design files for pre-press production.