Jun 2022 – Present · 4 yrs

• TASMU Accelerator is a Smart Cities specialized global acceleration program. It is an initiative of Smart Qatar (TASMU), operated and facilitated by Ooredoo Qatar, and held under the patronage of the Ministry of Communications and Information Technology of Qatar.
• As a mentor, I provide my expertise to help early-stage startups with organisational brand purpose, business and brand narrative, personal branding, marketing and growth.

Feb 2022 – Jan 2025 · 2 yrs 11 mos · Singapore

• I led a team of digital practitioners responsible for driving Asia's overall digital and studio revenue. My responsibilities included creating digital and AI solutions for clients, building and scaling digital capabilities, and managing the margin health of the business. I also oversaw regional centers of excellence for digital, artificial intelligence, and digital advisory services across Asia.

Jan 2021 – Present · 5 yrs 5 mos · Singapore

• The CMO Council has 16,000 members in 10000 companies worldwide, and its members control nearly a trillion dollars in marketing spending.
• This is an advisory position for APAC, where I provide valuable, localised market insights, play a crucial part in developing CMO Council thought leadership programs and content, and actively advocate for the CMO Council’s influential APAC community.

Jan 2021 – Present · 5 yrs 5 mos · Singapore

• EduSpaze is Singapore’s first edtech accelerator supported by Enterprise Singapore, the enterprise development agency. It aims to nurture a vibrant edtech startup ecosystem that serves the education sector in Singapore and Southeast Asia.
• As a mentor, I provide my expertise to help early-stage edtech startups with a go-to-market strategy.

Jan 2021 – Dec 2022 · 1 yr 11 mos · Singapore

• Startup-O is a Singapore based global Startup platform that discovers promising Startups, invest seed capital through its associated venture fund and connect founders with global networks across 15 countries for helping scale revenues. The platform has 2000+ ventures from across 47 countries that participated in the online investment assessment process, and many have got strategic investments and are scaling across multiple countries.
• As a domain expert, I was a part of the global expert panel that assessed relevant Startups on the platform and provided my expertise on go-to-market strategy.

Jun 2015 – Jan 2018 · 2 yrs 7 mos · Singapore

Apr 2011 – Dec 2020 · 9 yrs 8 mos

• As a leader of the Marketing COE, my team and I were responsible for building and managing Intel's regional 'Centre of Excellence' across pillars of Brand, Media, Content, Web & Social, Modern Marketing and Analytics. I led a team of senior marketing specialists who delivered marketing execution across digital content, paid advertising, web platforms, social platforms, and a robust modern marketing technology stack activated by real-time Insights. The COE executed Intel's Marketing Campaigns across all our business units to deliver higher brand affinity, increase purchase intent, and create a path to revenue across our consumers, enterprise customers, System Integrators, OEM’s, Cloud and Comms service providers. The role entailed building alignment across marketing and sales teams, operating marketing automation, digital sales, lead pipeline management, and measuring business attribution across outbound and inside sales. As a COE, we needed to drive strong partnerships with Business IT to deploy our global digital capability stack across APJ. We were tasked to transform our paid media efforts by adopting industry-wide best practices across programmatic, native, and paid social. Our charter was to operate best in class real-time Analytics hub that measured all our marketing execution and analysis of unstructured data.

May 2009 – Mar 2011 · 1 yr 10 mos

• Leading and executing overall account strategy, billings and marketing strategy for Toshiba, Sony and Fujitsu OEM customers. Working with the internal business management group and owning all decisions from the supply, pricing, product mix to marketing collaboration. Driving country alignment to regional APac account strategy and managing in-country sales and marketing. Co-develop innovative marketing and sales programs that meet customers and Intel’s business objectives. Drive the sales pipeline that facilitates development, tracking & closure of top deals and sales pipeline.

Apr 2008 – May 2009 · 1 yr 1 mo

• Develop online media adoption growth strategy for the 'Intel Inside Program' in APAC for the year 2009 & beyond. Provide online integrated campaign guidance and support to field teams that manage partners. Manage and build strategic partnerships with worldwide and local online publishers and media houses. Provide tools, reports and analysis to field teams for better ROI analysis of digital investments.

Nov 2005 – Apr 2008 · 2 yrs 5 mos

Nov 2003 – Oct 2005 · 1 yr 11 mos

Dec 2000 – Nov 2003 · 2 yrs 11 mos · Mumbai Area, India

Apr 2000 – Dec 2000 · 8 mos · Mumbai Area, India

Sep 1995 – Jun 1998 · 2 yrs 9 mos