May 2023 – Dec 2024 · 1 yr 7 mos · Remote

• Managed internal marketing content and campaigns targeting non-exempt/hourly employees. Collaborated with Talent Acquisition, product managers, and third-party vendors to create personalized messaging and employee branding materials.
• ● Developed and executed programmatic email campaigns and targeted messaging to enhance engagement and support DEI initiatives
• ● Built toolkits and content for onsite events, ensuring efficient distribution and consistent branding
• ● Conducted ongoing performance analysis to optimize content, targeting, and campaign effectiveness
• ● Manage and create content across diverse digital platforms, including websites, social media, emails, and landing pages, using programmatic language to enhance targeting and engagement
• ● Collaborate with various departments and third-party agencies to ensure content quality and consistency, leveraging programmatic tools for seamless integration
• ● Create and schedule campaign themes, working closely with product managers, internal teams, and third-party vendors to optimize email programmatic language and campaign performance.
• ● Analyze content performance and make data-driven improvements, leveraging insights to refine targeting and messaging strategies
• ● Create content specifically for non-exempt/hourly audience, emphasizing Diversity, Equity, and Inclusion (DEI) in attraction and retention efforts, utilizing programmatic language to tailor messaging to diverse audiences
• ● Build non-exempt/hourly toolkit items for events and onsite needs, incorporating programmatic elements for enhanced efficiency and effectiveness
• ● Partner with Talent Acquisition and hourly sites to identify employees for recruitment marketing materials, leveraging targeted approaches to reach the right candidates. Follow Talent Acquisition and Employer Brand's agreed-upon processes to support hourly sites, integrating programmatic tools for streamlined workflows

Mar 2023 – Present · 3 yrs 2 mos · United States

• ● Expanded audience reach by increasing podcast downloads, leveraging strategic social media marketing, and guest collaborations.
• ● Secured high-profile guests, including viral TikTok creators and comic book authors, driving a 25% boost in listener engagement and expanding the podcast’s reach within the geek and Black culture communities.
• ● Developed and executed a content strategy that increased YouTube views by 50% in three months, optimizing thumbnails, SEO, and video formatting for better discoverability.
• ● Optimized ad placements and sponsorships, securing brand partnershipsr.
• ● Managed multi-platform content distribution, growing Instagram and Twitter/X followers by 35% through organic engagement and viral content strategies.
• ● Produced high-quality video and audio content, reducing post-production time by 40% using streamlined editing workflows in Final Cut Pro.
• ● Hosted and moderated engaging discussions, blending humor, deep analysis, and cultural insights to maintain a 90% listener retention rate per episode and foster a loyal community.

Jan 2022 – Oct 2022 · 9 mos

• Managed all digital communications for current digital students, faculty/staff, and prospective students,
• including email campaigns, website content, and social media.
• ● Executed targeted programmatic email campaigns across multiple audiences to support enrollment, retention, and engagement initiatives
• ● Produced high-quality content for web, blog, e-newsletters, and social platforms optimized for SEO and
• engagement
• ● Conducted data analysis and KPI reporting to refine campaigns and improve overall digital performance
• ● Developed and executed a comprehensive digital content marketing strategy encompassing organic social media, blog posts, website content, and e-newsletters
• ● Designed and executed targeted email campaigns for prospective students, resulting in increased enrollment.
• ● Wrote three emails per week and utilized programmatic email tools for personalized and timely follow-up communications
• ● Created high-quality, informative, and engaging content that attracted and informed target audiences while effectively promoting the brand.
• ● Ensured all content was consistent with the brand's tone and voice, optimized for search engines, and adapted for various digital platforms
• ● Conducted data analysis and generated performance reports based on KPIs to measure the success of digital marketing initiatives.

Oct 2020 – Oct 2021 · 1 yr · Atlanta Metropolitan Area

• Managed digital advertising campaigns for clients, including the CDC, overseeing social media,
• influencer partnerships, and paid campaigns.
• ● Designed and executed media plans across social platforms (Facebook, Instagram, LinkedIn, Pinterest,
• Snapchat, TikTok, and Twitter) to drive client engagement and reach
• ● Sourced and managed influencer partnerships to extend campaign impact
• ● Crafted programmatic email campaigns to increase conversions and ROI
• ● Conducted performance analysis and optimization for multi-platform campaigns
• ● Collaborated with external media agencies to develop, launch, and manage highly effective media plans, leveraging data-driven insights to measure campaign effectiveness and optimize strategies for maximum ROI continually
• ● Source and collaborate with influencers to enhance brand reach and engagement through programmatic influencer partnerships
• ● Ensured all marketing initiatives aligned with clients' strategic goals and objectives, providing expert guidance and recommendations to enhance outcomes and drive success
• ● Expertly managed social media advertising campaigns across multiple platforms, including Instagram,
• Facebook, Pinterest, LinkedIn, and others, achieving exceptional reach and engagement for clients
• ● Identified and capitalized on marketing opportunities across diverse American markets through innovative partnerships, impactful programs, and effective tactics, contributing to significant brand growth and visibility
• ● Crafted compelling email communications to attract and retain customers, consistently achieving final
• conversions and driving substantial revenue growth. Utilized programmatic email techniques to enhance
• targeting and effectiveness

Sep 2018 – Aug 2019 · 11 mos

• ▪Spearheaded the conceptualization and execution of dynamic and impactful marketing campaigns, significantly elevating brand awareness and driving unparalleled engagement.
• ▪Crafted compelling and highly effective communications across various channels, including advertising headlines, website content, and social media posts, resulting in exceptional campaign performance and tangible results.
• ▪Ensured the maintenance of a consistent brand voice and messaging by meticulously crafting copy that adhered to client guidelines and reflected the desired tone of voice.
• ▪Presented comprehensive campaign concepts and strategies to both internal and external stakeholders, adeptly articulating the value and impact of marketing initiatives to garner widespread support and alignment.

Oct 2016 – Feb 2017 · 4 mos

• Oversaw marketing needs of the company and translated those into business solutions
• Developed and led the Marketing Representative team, including monitoring sales calls, providing guidance and directing community involvement
• Helped drive overall CRM and direct marketing strategy
• Managed content development for Facebook, Twitter, LinkedIn, Snapchat and Pinterest to ensure they were aligned with the brand and business goals
• Handled creation and delivery of press releases, advertisements, and other marketing materials
• Created the social media strategy and managed day to day social media operations
• Monitored effectiveness of SEO plans and created the roadmap for accomplishments

Apr 2016 – Jan 2023 · 6 yrs 9 mos

• ▪Conceptualized and edited creative video content for social media, resulting in increased brand awareness and recruitment efforts.
• ▪Curated visually appealing and engaging pictures for social media and crafted compelling copy to accompany each post.
• ▪Utilized dancers as influencers to support the brand's outreach and engagement efforts.
• ▪Strategically managed content calendars, setting and achieving social media goals while consistently tracking analytics and performance.
• ▪Elevated brand presence and secured $5K in scholarships and recruitment funds from AT&T and Ciara through successful community engagement initiatives

Apr 2015 – Oct 2019 · 4 yrs 6 mos

• Managed social media, email, and event marketing for over 20 recreation centers. Led a small team
• while planning campaigns targeting local residents.
• ● Developed and executed social media strategies using Hootsuite, significantly growing local engagement
• ● Created targeted email campaigns with A/B and multivariate testing, achieving 40% open and 33%
• click-through rates
• ● Presented findings and recommendations to the City Council to inform marketing strategy and community engagement
• ● Led and mentored a team of direct reports, providing continuous support, guidance, and mentorship to
• ensure optimal productivity and success. Effectively assigned tasks, monitored progress, and evaluated
• workloads to prioritize responsibilities and meet deadlines efficiently.
• ● Spearheaded a highly successful social media campaign, meticulously crafting all content using Hootsuite and executing a comprehensive social media strategy that garnered significant attention and results

Nov 2014 – Aug 2016 · 1 yr 9 mos

• Updated and increased followers on Instagram, Facebook, Google+, LinkedIn, and other social media outlets for a wide variety of small entrepreneurs while enhancing their brand
• Utilized Hootsuite and other social media clients to pre-schedule daily post, engage with potential clients, and increase awareness of Listatrade and/or their clients
• Created the social media strategy for clients and coordinated with stakeholders across the company
• Dispersed and generated newsletters and blogs to email user groups using Constant Contact

Feb 2014 – Aug 2014 · 6 mos

• Scheduled, programmed, and developed content for The Artmore Hotel’s blog using Wordpress
• Maintained, updated, responded and promoted to all of the hotel’s Facebook and Twitter activities
• Initiated Instagram campaign and monitored/commented on trends in social media
• Produced, edited, and shot videos for the blog and YouTube
• Developed on-site body content, meta descriptions, and page titles in support of SEO strategies

Jan 2014 – Jun 2019 · 5 yrs 5 mos

•  Managed and enhanced the social media presence of Band Room Nation by updating and promoting activities on Facebook.
•  Produced captivating promotional videos for social media using Final Cut Pro, increasing audience engagement and reach.
•  Served as a creative director for all photoshoots, ensuring that the brand and events were effectively promoted and highlighted.
•  Successfully directed the inaugural BRONAA (Band Room Nation Achievement Awards), showcasing exceptional talent and achievements, and awarding scholarships.

Mar 2010 – Feb 2013 · 2 yrs 11 mos

• Supported marketing for the Athletics Department, creating social campaigns, managing events, and running targeted advertising programs.
• ● Developed multi-channel campaigns across social, programmatic media, email, TV, radio, and print to engage alumni, students, and fans
• ● Spearheaded Turn it Blue Viral Marketing Campaign, aligning the Athletic department with fans through effective use of social media platforms
• ● Efficiently managed online advocacy efforts, creating compelling content, executing community outreach, and promotions.
• ● Devised and executed targeted advertising campaigns across local and national channels, maximizing reach and driving impactful results.
• ● Amplified social media engagement and link clicks through meticulous A/B testing and optimization
• strategies, culminating in a remarkable 90% increase in clicks and a 200% surge in overall engagement
• ● Offered a comprehensive suite of marketing services encompassing programmatic media, search, social
• media, television, radio, print, and direct mail, catering to diverse audience segments and channels
• ● Directed online advocacy efforts with finesse, curating compelling content and executing community
• outreach and promotions to enhance brand visibility and engagement