Feb 2024 – Apr 2025 · 1 yr 2 mos

• Making performance marketing analytics better by improving core workflows and working on business growth driven customer use cases.

Aug 2023 – Jan 2024 · 5 mos

• Working on AI for B2B automation and assistance ground up.
• Tasked with creation of early MVPs for PMF explorations in Legal, Logistics and Manufacturing domains.
• Creation of approach and strategy for Design of AI-enabled systems and Human-AI Collaborations.

Jul 2021 – Jul 2023 · 2 yrs

• Spearheading design strategy with a small team of designers for product handling ~USD 800 mil as AUM.
• Taking ownership of new offerings as IC while mentoring and guiding team working on diverse products.
• Devising and maintaining a coherent design language in terms of ingenious design patterns, centralised user research and design language; across various touchpoints.

May 2021 – Jul 2021 · 2 mos

• Setting up scalable research practice by creating frameworks and internal training. Addition of research as key value delivery for clients.
• Moonshot projects which explore critical thinking and innovation in design.
• Conversion of high impact and large scale clients through value addition in design services and communication in pre sales.

May 2020 – May 2021 · 1 yr

• Management of Key Clientele from Business and design perspective for the Bangalore studio.
• Talent mentorship and project direction being the day to day.
• Creation of Design frameworks that can be used to up-skill and knowledge sharing in the design cohort.

Jan 2020 – Jun 2023 · 3 yrs 5 mos

• Taking care of design direction and strategy in an Advisory capacity

Sep 2017 – Dec 2019 · 2 yrs 3 mos

• Kruzr is a smart driving assistant which re-imagines driving and personal transport by making it a safer, distraction-free and more enriching experience.

Jun 2017 – Mar 2018 · 9 mos

• Human Centered Design | Design Led Innovation | Creative Education

Sep 2015 – Dec 2015 · 3 mos · Greater Bengaluru Area

Jul 2015 – Dec 2015 · 5 mos · Bangalore

• [ acquired by HomeLane ]
• Doowup is a tech start-up thats defining the “future of retail” through it’s hyper-realistic, personalized home decor “Shop-the-Look” experience. Doowup’s strengths lay in its disruptive IP and breakthrough innovations in interactive 3D experiences. Doowup’s Shop-the-Look platform enables consumers to browse through and customize a host of curated designer looks in the context of their own homes. Consumers can interact with these experiences seamlessly across web, mobile and virtual reality mediums.

Aug 2014 – May 2020 · 5 yrs 9 mos · Bengaluru, Karnataka, India

• [ Acquired by F1Studioz ]
• Trying to make a dent in the Product innovation and design space through Tinkerform innovation labs, by working with a consortium of startups and enterprises and helping them innovate through our expertise in Product Design, Design Strategy, Customer Experience and Design Management.

Jul 2014 – Jun 2015 · 11 mos · Bangalore

May 2013 – Jun 2014 · 1 yr 1 mo · Bengaluru, Karnataka, India

Sep 2012 – Mar 2013 · 6 mos · Bangalore

• Approaching Design through Experience Engineering

Aug 2011 – Sep 2012 · 1 yr 1 mo

Jul 2011 – Aug 2012 · 1 yr 1 mo · Pune/Pimpri-Chinchwad Area

• Information Architecture and Interaction Design

Jun 2009 – Jul 2009 · 1 mo

• Understanding Automotive Design and Design Sketching