Jul 2018 – Dec 2019 · 1 yr 5 mos · Bengaluru Area, India

• With a mandate to grow & sustain InMobi’s strategic partnerships, I develop, implement & execute enterprise partnerships strategy for two crucial markets - India and Australia & New Zealand (ANZ).
• Set a strategic direction & business development plan for success in target markets
• Identify, foster and negotiate partnership agreements based on a deep understanding of advertiser demand, publisher landscape, revenue goals and market conditions
• Identify market opportunities, develop alliance strategy, structure partnerships & negotiate economically viable financial agreements for the firm.
• I drive all strategic & tactical aspects of crucial monetization & advertising partnerships in India and ANZ, including GTM, sales & BD, on-ground execution, marketing, communication and growth forecasting.
• Deepen partner relations and engagement with stakeholders by leveraging upsell/cross-sell opportunities and improving communication & information exchange.
• Develop, define and execute joint marketing and GTM programs focused on top vertical and horizontal market segments.
• Develop and implement framework to support large transformational changes required to succeed in partnership execution.
• Define & track clear goals for partnerships from a revenue/brand perspective.
• Manage end-to-end execution based on predefined metrics.
• Drive adoption, execute business reviews and manage stakeholder expectations throughout the partnership lifecycle

Jan 2016 – Apr 2017 · 1 yr 3 mos

• Managed key customer relationships and mobile advertising operations for InMobi India’s 100+ advertisers; led account management, campaign delivery operations, business development, analyst recruitment and coordination with product development..
• Formulated GTM & customer acquisition strategies for major advertisers; subsequently oversaw the implementation of tactics.
• Responsible for nurturing & sustaining strategic business relationships with -
• apps like Amazon, Flipkart, Myntra, Snapdeal, PayTM, Ola, MakeMyTrip, Oxigen Wallet, Mobikwik, etc.
• OEMs like Lenovo, OnePlus, LeEco, Huawei, etc.
• brands like Titan, Mahindra, Intel, IBM, Cisco, etc.
• brand agencies like DDB Mudra, Group M, Ogilvy, etc.
• Additional responsibilities: Collaboration & coordination with product management teams, sales recruitment, business development, strategic initiatives

Jan 2015 – Jan 2016 · 1 yr

• Managed user acquisition & retention for InMobi India's top performance advertising accounts, leading customer relations, delivery, analyst training and inter-function coordination.
• Formulated GTM & customer acquisition strategies for startups and SMEs; subsequently oversaw the implementation of tactics.
• Led campaign delivery and revenue growth for apps like Amazon, Flipkart, Myntra, Snapdeal, PayTM, Ola, MakeMyTrip, Oxigen Wallet, Mobikwik, Yatra, Cleartrip, MoneyView, Tapzo, etc.

Mar 2014 – Jan 2015 · 10 mos

• Lead campaign manager for Indian VAS content providers and South-East Asian small businesses.
• Consolidated and developed InMobi's footprint in the aforementioned markets, resulting in a 5x revenue surge from the top 3 customers
• Assumed additional account management responsibilities in India region within 6 months of joining the firm; promoted on a fast track, ahead of standard promotion cycles & appraisal.

May 2012 – Feb 2014 · 1 yr 9 mos · Bengaluru Area, India

• Developed the overall brand identity and collateral; business development kits for sales teams and training modules for delivery personnel for Flipkart's 3rd party delivery service - ekart logistics
• Participated in successful acquisition of Hike messenger as a customer; conducted global competitive & market analysis and presented the initial launch, awareness, engagement and sustenance strategy for the app
• Led business pitches for new potential clients & projects and facilitated coordination & brainstorming between copywriting, graphic design and art direction teams
• Key Account Managed: Flipkart, 3M, Myntra, Manjushree Technopack, NextGen Albums

Jan 2012 – May 2014 · 2 yrs 4 mos · Bangalore

• Towngroove connects DJs and musicians in Bangalore with the local artist community and opportunities for gigs in reputed hotels, pubs and restaurants.

Jun 2011 – Apr 2012 · 10 mos · Gurgaon, India

• Conducted market analytics for a software market leader based in America as an analyst with AbsolutData Market Research & Analytics, a leading consulting based research and analytics company. Profile includes solving client queries, delivering analysis projects using extensive knowledge of SAS and Microsoft Excel and presentations to the client. Member of the CRM tean and liable for project delivery from analysis to presentation.
• Involved in various ad-hoc and business research projects. As a project, developed a search string tool in Excel to generate effective search keywords and google them, saving precious time with each search. Also invented new search techniques to optimize search conversion rates.

Dec 2010 – Jan 2011 · 1 mo

• Working part-time as a Social Media marketer. Job profile includes online marketing of Radbox, a video playlist app, like TiVO for television.

Jul 2010 – Dec 2010 · 5 mos

• Long term intern in the Hybrid Microcircuits Group at CEERI, Pilani, India's foremost institute in Electronics Engineering Research. Projects undertaken are:
• 1. Screen preparation and analysis for microcircuit design.
• 2. Designing an LM335 based temperature sensor circuit on an LTCC substrate.

Jun 2010 – Jun 2010 · 0 mo

• Worked as a summer intern in Development Alternatives focusing mainly on marketing and market research aspect of the ongoing SODIS Implementation project. Project work included visits to various slums in Delhi, case studies, advocacy, and market research for SODIS technique of water purification

May 2009 – Jul 2009 · 2 mos

• Incorporated in 1981, as a public sector enterprise of the Government of India, National Aluminium Company Limited (NALCO) is Asia's largest integrated aluminium complex, encompassing bauxite mining, alumina refining, aluminium smelting and casting, power generation, rail and port operations. As a Navratna company, NALCO posts huge profits every year. Worked as a Summer intern in NALCO Smelter and Power Complex, Angul (Orissa). Worked on an SQL and ASP.net based Employee Training Database as part of my summer project.

Feb 2009 – May 2010 · 1 yr 3 mos

• Department of Specials, or Purple Patch as it is known is responsible for organising Workshops, Marathons, Special Nights, etc in SPREE, the sports fest of BITS-Pilani, Goa Campus. The department employs less than 20 people. As of now, responsible for the publicity and marketing campaign for Goa Half Marathon, being organised in collaboration in VIBGYOR, a charitable organization.

Aug 2008 – May 2010 · 1 yr 9 mos

• The Department is responsible for the branding and marketing of QUARK, SPREE and WAVES, the technical, sports and cultural festivals for BITS-Pilani, Goa Campus. The combined budget of the festivals exceeds INR 10 million (FY 09-10) and the advertising campaign is covers more than 1300 colleges across the country. Worked as a Public Relations/Manager from August 2008 to May 2009. Working as Head, Marketing of the Dept. for all the fests since then. Responsible for the execution of publicity campaign of the festivals with the help of 140 designers, developers, writers, artists, managers, public relations, programmers, etc. Worked with the team to come up with festival taglines, mascots and theme. Lead extensive Public Relations work targeting nation-wide college audience. Spearheaded the use of social media like Twitter, Facebook and YouTube to publicize the fests by making a social media centric team and aggressively integrating the online activity with the festivals.