Aug 2024 – Oct 2024 · 2 mos · Remote

• > Edited and contributed to the Africa Insights Report 2024, showcasing innovative sustainability solutions from African nominees.
• > Collaborated with global stakeholders and subject-matter experts to refine storytelling, structure, and clarity.
• > Enhanced the report’s visibility and influence among international audiences, policymakers, and investors.
• > Helped position Earthshot as a thought leader in climate, social impact, and sustainability innovation.

Apr 2024 – Oct 2025 · 1 yr 6 mos · Remote

• > Owned and led RemotePass’s content & product marketing strategy across EMEA, APAC, and North America, aligning with sales and product teams to accelerate global growth.
• > Built and scaled the first end-to-end content engine, resulting in +159% organic traffic and +174% user acquisition YoY.
• > Partnered with product leaders to launch 11+ GTMs (Org Chart, APIs, Local Payroll, Background Screening), crafting positioning, messaging, and sales enablement assets.
• > Secured 270+ global press pickups (Yahoo, NBC, Fox), strengthening brand credibility and thought leadership.
• > Drove $500K+ inbound revenue in H1' 2025 by tying marketing initiatives directly to pipeline and ARR.
• > Mentored cross-functional teams on scalable SEO, storytelling, and growth frameworks.

Jan 2024 – Apr 2024 · 3 mos

• > Co-authored the Nigeria Fintech Marketing Outlook 2024, the first industry report analyzing fintech marketing strategies in the country.
• > Report featured in 30+ national and international media outlets, sparking industry-wide conversations.
• > Worked with fintech leaders, investors, and ecosystem builders to spotlight emerging trends in growth and marketing.
• > Elevated Africa Fintech Summit’s reputation as a go-to platform for fintech insights across the continent.

Oct 2022 – Dec 2023 · 1 yr 2 mos

• > Directed SEO-led demand generation strategy during Nigeria’s 2023 elections, driving 1.9M+ users and #1 Google ranking above BBC and INEC.
• > Collaborated with product and sales teams on GTM for FX Monitor and other SaaS products, generating $70K pipeline.
• > Rebuilt and optimized email marketing program, boosting CTR by 6.4% and open rates by 54%.
• > Partnered with leadership to define content ops frameworks that scaled editorial quality and velocity.

Oct 2022 – Jun 2023 · 8 mos

• > Spearhead digital marketing and PR strategy for YAC.
• > Amplified brand presence across social media, resulting in a 2,100% increase in follower growth.

Jan 2022 – Oct 2022 · 9 mos

• > Owned storytelling campaigns (Six Figures series, Grown Ups campaign) that drove 100,000+ readers and 40,000+ app downloads.
• > Produced conversion-focused explainers that improved adoption of core financial products (Safelock, Piggybank).
• > Worked cross-functionally with growth and design teams to deliver content for multi-channel campaigns (LinkedIn, Instagram, YouTube).

Oct 2021 – Jun 2022 · 8 mos

• > Led content strategy for B2B SaaS clients (SEON, Kittl, Blackthorn), delivering 49% traffic growth and measurable inbound pipeline expansion.
• > Built full-funnel SEO + product storytelling frameworks that positioned clients as category leaders.
• > Managed client relationships, reporting on KPIs, campaign performance, and optimization opportunities.

Aug 2021 – Nov 2022 · 1 yr 3 mos

• > Co-founded and built The Phat Enterprise (MVP stage), a startup dedicated to helping non-technical talent break into the tech industry.
• > Designed the value proposition, brand strategy, and content roadmap for the platform, focusing on accessibility and career empowerment.
• > Co-authored and launched The Phat Letters, a biweekly career-focused newsletter that delivered actionable resources and insights to 200+ non-technical professionals.

Apr 2021 – Aug 2021 · 4 mos

• Leveraged SEMRush to identify keyword opportunities and content gaps.
• Worked with internal and external subject matter experts via deep dives to write top-notch blog content, boosting site traffic from 51k to 96k+ users.
• Developing content marketing briefs for guest writers.

Jul 2020 – Oct 2022 · 2 yrs 3 mos

• > Directed marketing communications strategy for a fast-growing energy and appliances company.
• > Spearheaded brand storytelling, PR, and digital media campaigns to strengthen market positioning.
• > Produced content and corporate communications that improved stakeholder visibility and investor confidence.

Apr 2020 – Sep 2020 · 5 mos

Dec 2019 – Jun 2020 · 6 mos

Sep 2019 – Dec 2019 · 3 mos

Nov 2019 – Nov 2020 · 1 yr

Nov 2019 – Jan 2020 · 2 mos · Corpus Christi, Texas Area

• Authored 40+ law/personal injury-related articles
• Presented complex legal and medical information in a manner that was concise and easy-to-read.
• Report and analyze news regarding the legal industry in the United States
• Researched, write, and provide legal web copy

Oct 2019 – Oct 2019 · 0 mo

• Scheduling of Dptrax's and CEO's social media posts via Later, Hootsuite, and ContentStudio (http://bit.ly/2KsAaCW)
• Created and distributed engaging written and graphic content via Dptrax’s and the CEO’s social media platforms
• Assisted in writing dynamic email marketing copies for clients
• Collected customer data and analyzed interactions and visits, using the information to create comprehensive reports and improve future marketing strategies and campaigns
• Authored eight articles for First Bank Nigeria, Insurance Co. (examples: http://bit.ly/2qa628y)
• Wrote sales letters for some of the company's clients.

Jun 2019 – Jan 2021 · 1 yr 7 mos

• Grew website traffic by 230% in 7 months by authoring SEO-focused content, optimizing existing content, and executing content promotion to a wider audience.
• Ideated, researched and wrote two in-depth, long-form guides about the freelancing space that increased the average page visit by 240.82%.
• Developed a keyword strategy that attracted over 33,000 search impressions in 7 months and placed 58 keywords in top 3 positions of Google SERPs.
• Wrote content that attracted 17 referring domains without any outreach campaign.
• Successfully built from scratch, managed, and supervised two exclusive communities of over 150 African writers, creating paid writing opportunities in the process.
• Wrote, edited, and published content to share on all social media profiles, notably achieving a 228% increase in Twitter followers in less than 5 months.

Jan 2019 – Apr 2020 · 1 yr 3 mos · Osun

• Handled online sessions dissecting SEO
• Assist clients in optimizing their websites
• Collaborated in executing the marketing campaign of T.E.D’s annual program – T.E.D Invasion.

Apr 2018 – Present · 8 yrs 2 mos · Global

• I help B2B SaaS startups and VC firms build revenue-generating content.
• I do this by helping across four areas:
• SEO (Content audit, Keyword research, On-Page optimization, Editorial planning, Content refresh)
• Brand awareness (Content marketing strategy, blog articles, thought leadership)
• Demand generation (Case studies, E-books, Landing pages)
• Clients include:
• Wrike
• Benjamindada.com
• Young African Catalysts
• iPullRank
• Nium
• Northzone
• and more!
• Learn more: https://jeremiahajayi.carrd.co