Jun 2016 – Mar 2018 · 1 yr 9 mos · North India

Jul 2014 – Jul 2016 · 2 yrs · New Delhi Area, India

• Heading North & East zone Cold Chain business with 6 reportees, reporting directly to the Executive Director.
•  Handling Key accounts of major customers such as HUL, Nestle, Bharti, Dominos, GSK, Dr. Reddy’s,Reliance, Allana, Ferrero Rocher etc.
• Develop and implement appropriate trade relationships to drive the business results. Implement client
• wise activities for optimum use of resources to achieve our business objectives.
• Ensure that the optimization of performance for the client to its transportation cost, inventory
• management, inward & outward movement, so that the entire supply chain is fully utilized.
• Negotiate and execute trading terms, distribution, SCM and marketing initiatives in order to achieve client
• wise goals and maintain good network with supply chain, other HODs, CSAs and other intermediaries to
• ensure proper and smooth execution of plans.
• Handling recruitment of sales team and accordingly conducted orientation training
• Creating business plan & channel strategy on customized solution; developing sales tools such as Broachers
• & Training Modules and imparting training programs to Sales & Merchandizing Teams.
• Analysing & controlling Routes, Presentations, Budgets, Rate Card, and Inventory Planning & Movement

Jan 2009 – Apr 2019 · 10 yrs 3 mos · Gurgeon

• Dupty General Manager
• Bharti Wal-Mart is a joint venture between bharti and Wal-Mart. I am Currently with Cash and Carry as D.G.M Sales and Business Development-Horeca. Handling Sixteen stores with a annual contribution of One Hundred nineteen corers.Currently Eighteen direct reports and supervising eighty five indirect reports for the region {North India & Central India}
• Duration: July 2009 till date. Designation: D.G.M Sales & Business Development}
• Job Responsibilities:
• o Creation of membership drive and analyzing the market dynamics with various associations like chef Associations, Hotel Associations, ETC.
• o Recruitment of sales team and conducted the orientation training.
• o Developing product range in private label for new and existing channels and launch them in Food Service & Institutions.{North India , Central India}
• o Developed business plan based on customized solution, channel strategy and designed the process.
• o Created sales tools like broachers ,training modules and conducted training programs for sales team and merchandizing teams .Highlighting the applications , yield and impact on food cost .Conducted events and food shows in all the stores.
• o Facilitating the operation team on key account like Radisson, Taj, Haldirams and directly handling them{ 1200 accounts} Others included bakeries ,Sweet shops, caterers.
• o Monitoring & controlling-Beat Routes, presentations, Budgets, Cost-card, Promotions, Inventory planning and Movement-for new product Launches.
• o Ensuring and managing the supply chain logistics and sourcing. {Regional level} in accordance to season and trends.
• O Analyzing the shelf movement, inventory positions, feedback from key influencers .

Jan 2008 – Jan 2009 · 1 yr

• ACME Group is innovation-led integrated solutions provider in the field of Telecommunication, Sewage Treatment, Alternative Power and Cold Chain Management. The group achieved a sales turnover of Rs. 1800 corers in FY-07-08. Heading sales for the DTH vertical in Cold Chain, dotted line reporting to the CEO & Business Head-DTH {Direct to Home}
• Duration: May 2008 till June 2009. Designation: D.G.M {Sales} Pan India
• Job Responsibilities:
• o Developed business plan based on customized solution, channel strategy and designing
• the process.
• o Was doing the business of approx five corers and handling a team of twenty five people
• o Identified new areas of business development .Creating awareness about hygienically
• Processed fruit & Vegetable products.
• o Facilitating the launch of product in residential complexes ,Food service and modern
• trade.
• o Launch of Direct to home services of Fresh/frozen products (Fruits; Vegetables; Dairy
• products; frozen meat & frozen foods).
• o Creation of Logistics and supply Chain.
• o Identified new areas of business development .Creating awareness about hygienically
• processed fruit & Vegetable products.
• o Facilitating the launch of product in residential complexes ,Food service and modern
• trade.
• o Launch of Direct to home services of Fresh/frozen products (Fruits; Vegetables; Dairy
• products; frozen meat & frozen foods).
• o Creation of Logistics and supply Chain.

May 2006 – Jul 2009 · 3 yrs 2 mos

• ATFL is affiliated to ConAgra Foods U.S.A which is one of the world biggest food companies.
• ATFL is having popular brands like Sundrop, Rath, Crystal, Lamb Weston, ACT II and Healthy World.
• Duration: May 2006 - May2008. Designation: Manager Food Services {North& East india}
• Job Responsibilities:
• o Developing new and existing channels for new range of products for Food Service. doing a sales of One hundred twenty corers and supervising fifteen direct repartees’. Analyzing the shelf movement, inventory positions, feedback from key retailers on all companies as well as competitors products on a fortnightly basis.
• o Developed business plan based on customized solution, channel strategy and designed the process. Some clients who are business partners ,V.L.C,C, Shehnaz , Sudesko ,I.T.C Hotels,Oberoi,Haldiram,Nirulas,Catrers,Tajhotels,B.P.O,PulseFoods,BigBazar,Spencers,Vishal Magamart, Big Apple etc the value of transactions approx two corers plus monthly
• o Identified new areas of business development and imports. Creating awareness about hygienically processed food products and Analyzing the shelf movement, inventory positions, feedback from key retailers on all companies as well as competitors products on a fortnightly basis..
• o To identify and analyze the business potential & commercial aspects of ConAgra products in the Indian Markets and launched two products in the domestic market.
• o Monitoring-Budgets, Schemes, Cost card analysis, Promotions, Inventory planning and Movement-for new product Launches.
• O Ensuring and managing the supply chain logistics and sourcing. {Regional level}
• o Conducted road shows and food festivals for the product and interacting with channel members and associations.
• o Handling ten channel partners.

Jul 1999 – May 2006 · 6 yrs 10 mos · North India , Central India, east India

• McCain Foods is a Canadian Company, world leaders in frozen food having a turnover of over 7 billion USD.
• Duration: July, 1999 – May, 2006. Designation: Sales Coordinator (North & East)
• Job Responsibilities:
• o Directly reporting to the Regional Director {SAARC countries}.Handling twenty reportees and Operation size in tons was approx One Hundred thirty tons in Value approx twenty corers
• o Survey and launch of the product profile in HORECA and retail.
• o Manage, Train & develop long-term relationship with Retailers, distributors, Institutions, Clearing & forwarding agent. Handling twenty distributors.
• o Monitored and controlled teams call planning, preparation presentation & execution of promotions, plans for food service & Retail market for clients like Big Bazar, Vishal, Spencer, Star Hotels, and Clubs.
• o Successfully organized and conducted seminars with select target customers like hotels, restaurants, multi complexes caterers & reputed fast food giants like K.F.C, McDonalds, Dominos, Nirulas etc.
• o Preparation and control of sales budgets- Fixation, preparation, variance analysis of the budgets.
• o Control over the inventory including special emphasis over slow and non - moving stock, ageing, etc.
• o Initiated & developed a supply & logistics chain of frozen food storage & transportation.
• o Key member in the team which did the commercial feasibility report on initiating McCain India production unit in India.

Jul 1996 – Jul 1999 · 3 yrs

• Launched the services in a phased manner starting from Meerut,Saharanpur,Dehradun&Mussoorie.
• Tabulation of data Bank in the erea of launch.
• Creation Of dealer network and staff training
• Assisted in prepration of annual Sales ,revenue budget and manage analyze sales administration costs.
• Additional responsibility of identifying drop zones,assist coustomer relation and credit department in the churn process.