Joe Khoury

CEO

Boston, Massachusetts, United States12 yrs 5 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • Led digital strategy for regulated industries.
  • Grew revenue from $6M to over $150M at MariMed.
  • Founded first state-specific cannabis regulatory platform.
Stackforce AI infers this person is a SaaS and AI executive with extensive experience in regulated markets.

Contact

Skills

Core Skills

Software DevelopmentSoftware As A Service (saas)Regulatory ComplianceArtificial Intelligence (ai)Api DevelopmentBusiness DevelopmentEnterprise Resource Planning (erp)E-commerceSaas Development

Other Skills

Software Development Life Cycle (SDLC)Enterprise SoftwareSoftware Project ManagementWeb DevelopmentWeb ApplicationsWeb DesignWeb ServicesCannabisArtificial Neural NetworksVector DatabasesStart-up LeadershipBusiness-to-Business (B2B)LangChainU.S. Health Insurance Portability and Accountability Act (HIPAA)Cannabis Enterprise Resource Planning

About

As Chief Digital Officer at GreenSpace, I lead digital strategy and innovation to drive growth, optimize systems, and deliver transformative solutions for regulated industries. I bring a unique blend of technical expertise, entrepreneurial drive, and operational leadership honed across fast-growth technology and regulated-market businesses. With deep experience in digital marketing, e-commerce, data architecture, and emerging AI technologies, I focus on turning complex operational challenges into actionable, data-driven intelligence. Prior to GreenSpace, I served as Vice President of Business Systems at MariMed, where I spearheaded software strategy and built scalable technology platforms that helped grow annual revenue from $6M to over $150M. I’ve also founded and scaled ventures including CannabisRegulations.ai, the first state-specific regulatory intelligence platform powered by LCCM, and iRollie, an early pioneer in cannabis packaging and design. I’m passionate about building unified, AI-ready platforms that simplify complexity, unify disparate workflows, and empower operators with clarity, speed, and foresight. Areas of expertise include: - Digital transformation strategy - Enterprise systems & data architecture - AI-enabled business intelligence - Regulated market operations - SaaS growth and scaling

Experience

12 yrs 5 mos
Total Experience
2 yrs 6 mos
Average Tenure
2 yrs 4 mos
Current Experience

Greenspace

Chief Digital Officer (CDO)

Nov 2025Present · 6 mos

Records boss

Technical Advisor

Jan 2024Present · 2 yrs 4 mos · Boston, Massachusetts, United States

  • Technology platform solving the redundancies in personal injury law processes delivering better service to clients and automated communication and documentation with providers.
API DevelopmentArtificial Intelligence (AI)Business-to-Business (B2B)LangChainU.S. Health Insurance Portability and Accountability Act (HIPAA)

Cannabisregulations.ai

Co-Founder

Nov 2023Present · 2 yrs 6 mos

  • Live now, sign up at app.cannabisregulations.ai for your limited time free trial!
  • Comply easily & affordably with our proprietary LCCM powered state-specific cannabis and hemp regulatory & compliance ai agents.
  • CannabisRegulations.ai is a premier AI-driven platform specifically designed to master the intricacies of cannabis and hemp regulations across individual states. With an extensive proprietary knowledge base that powers our Compliance AI, Compl.AI, the service delivers tailored chatbot responses to real-time compliance queries from cannabis businesses. These chatbots provide insightful, accurate answers and guidance, enabling users to navigate the regulatory landscape effortlessly. By integrating up-to-date state-specific cannabis laws with cutting-edge AI technology, CannabisRegulations.ai ensures that businesses stay informed, compliant, and ahead in a dynamically evolving industry.
  • www.cannabisregulations.ai
Regulatory ComplianceCannabisArtificial Intelligence (AI)Artificial Neural NetworksVector DatabasesStart-up Leadership

How to cannabis data

Owner / Author

Jan 2023Sep 2024 · 1 yr 8 mos · Boston, Massachusetts, United States

  • Blog and educational platform covering all things #cannabisdata and #cannabissoftware

Jmk ventures llc

Owner

Jun 2022Present · 3 yrs 11 mos · Remote

Artificial Intelligence (AI)Software DevelopmentSoftware Development Life Cycle (SDLC)Enterprise SoftwareSoftware Project ManagementSoftware as a Service (SaaS)+4

Flying commerce co

Owner

Nov 2021Jul 2024 · 2 yrs 8 mos

  • Operated in stealth mode until technology licensing exit.
API DevelopmentArtificial Intelligence (AI)Business-to-Business (B2B)Customer Relationship Management (CRM)DatabasesData Warehousing+4

Marimed, inc.

2 roles

Vice President, Business Systems

Promoted

Oct 2020Nov 2025 · 5 yrs 1 mo

  • Acquihire
  • Define and execute a software data strategy across all verticals and our internal corporations and facilities, both owned and managed licenses.
  • Develop/ implement vendor or custom software for each cannabis vertical; retail, extraction, cultivation, and the overarching big data requirements of a Multi-State Operator.
  • In this position, I am architecting and delivering optimized software and tech stacks for each cannabis vertical and enterprise organization. Retail is inclusive of POS, e-commerce, CRM, Accounting systems, and their respective integrations. Production facilities include seed2sale software, compliance software, analytics, wholesale crm, accounting, and the integrations and operations that govern them. Similarly, managing the digital technology budget.
  • Architected, developed, and implemented software systems have processed over $850M in legal cannabis retail and wholesale transactions in 8 states
  • Opened, established & developed a technology stack for 9+ dispensaries and 6+ wholesale facilities
  • Developed three custom internal applications integrated to our POS/ ERP & financial environments
  • Managed retail facility; Thrive Dispensaries, awarded Illinois Top Retailer for 2021 & Illinois Fastest Growing Retailer for 2021. Includes initial design, implementation, and ongoing maintenance and training on our data strategy & systems.
CannabisArtificial Intelligence (AI)Business DevelopmentCannabis Enterprise Resource PlanningEnterprise Resource Planning (ERP)ERP Software+2

Director, Business Systems

May 2018Oct 2020 · 2 yrs 5 mos

J khoury design

Owner

Jan 2020Jan 2023 · 3 yrs · Greater Boston

  • art prints & products

Direct cannabis network

Contributor

Jul 2017Aug 2019 · 2 yrs 1 mo · Greater San Diego Area

  • I write a bi-weekly column on the ancillary cannabis industry. This can be anything ranging from the legal compliance measures necessary to actionable tips & software for crwodfunding a smoking accessory.

Irollie [subsidiary of marimed inc. (mrmd:otcqx)]

Co-Founder, CEO

Dec 2015Mar 2023 · 7 yrs 3 mos · Las Vegas, Nevada Area

  • www.irollie.co
  • Subsidiary of Marimed Inc. Acquired May 2018.
  • iRollie bridges the increasing gap between digital & retail in the cannabis industry. We produce, curate, & design custom innovative packaging & physical products integrated and streamlined with digital solutions to maximize vendor's customer lifetime value.
  • Custom compliant cannabis packaging & accessories.
E-CommerceBusiness-to-Business (B2B)SaaS SalesSaaS Developmentmesh apiAPI Development+2

Blueleaf.com

Business Development/ Digital Marketing

May 2015Apr 2018 · 2 yrs 11 mos · Greater Boston

  • Remote:
  • Curate / create content to post to our social media outlets.
  • Analyze quantitative marketing data to evolve marketing strategies to maximize impact and reach.
  • Utilize hubspot to identify key influencers and content, forge partnerships, and identify industry
  • marketing trends.
  • During the Summer Internship:
  • Generated SEO optimized blog content by:
  • Used competition and traffic analysis of keywords using Google Adwords and Anayltics
  • Optimized headlines around the google search algorithm using softwares such as
  • Coschedule, and Hubspot
  • Optimized image's Alt Text and image resizing for preferred media outlets (ie - Twitter,
  • Google Plus, Facebook, Linkedin)
  • Executed cold call marketing and sales yielding a 14% success rate.
  • Sales data entry and analysis using salesforce and their custom reports.
  • Curated / created content to post to our social media outlets.
  • Analyzed quantitative marketing data to evolve marketing strategies to maximize impact and reach.
  • Utilized hubspot to identify key influencers and content, forge partnerships, and identify industry marketing trends.

Tedxamherst

Co-Director of Speakership/ Sponsorship

Jul 2014Dec 2014 · 5 mos

  • Closed fiscal sponsorship & managed 4 person sponsorship team.
  • Additionally, created outreach strategy, and identified suitable sponsors, and speakers.
  • Oversaw a sponsorship team that raised over $35,000 in between monetary & in-kind sponsorship.

Masschallenge

IT, Events, Operations & Curriculum

May 2014Aug 2014 · 3 mos · Greater Boston Area

  • As an intern at MassChallenge I was completely immersed in the rapidly-evolving startup ecosystem, and loved it. I assisted MassChallenge in accelerating the next generation of high-growth, high-impact startups by connecting entrepreneurs with the world's best resources (including top investors, corporate executives, Politicians etc) they need to launch and succeed immediately. The 3,547 applicants from 58 countries have generated $358 million in revenue, $554 million funding raised, $2+ billion valuation of MassChallenge Alumni and created 4,051 jobs.
  • Created events to connect the 128 start ups at MassChallenge & leverage their combined skills
  • Presented to local and international companies interested in partnering with MassChallenge
  • Curated and Interfaced: 29 workshops, hosted 9 events with over 4,000 attendees, and accrued the
  • speakership or panel position of over 45 local and international business leaders (including fortune
  • 100 leaders).
  • Strengthened relations with other entrepreneurial communities in Boston through shared events.
  • Developed marketing content and language to accrue sizable attendance for all events.
  • Managed all communication with each of the nine industry champions, which are local and international business leaders that have excelled in their specific industry.
  • Scheduled and facilitated the success of five industry curriculum sessions per week that hosted
  • CEO's, VC's, and industry leaders.

Tedxumassamherst

Marketing Associate/ Creative Director

Sep 2013May 2014 · 8 mos · Amherst, Massachusetts

Entropic zephyr design

Founder

Jun 2013Dec 2014 · 1 yr 6 mos

  • Entropic Zephyr was a design business producing prints, apparel, & custom pieces. My company utilized only sustainable and eco-friendly products to promote the need for sustainable living and social responsibility.
  • Tarock Records purchased a design for the Album Cover for the band, the Reds.

Mass motors auto body shop

Automotive Mechanic

Dec 2012Jun 2014 · 1 yr 6 mos · Dorchester, Massachusetts

Education

University of Massachusetts Amherst

Bachelor of Business Administration - BBA — Entrepreneurship/Entrepreneurial Digital Marketing

Jan 2013Jan 2017

Canton High School

Jan 2009Jan 2013

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