Joe Khoury — CEO
As Chief Digital Officer at GreenSpace, I lead digital strategy and innovation to drive growth, optimize systems, and deliver transformative solutions for regulated industries. I bring a unique blend of technical expertise, entrepreneurial drive, and operational leadership honed across fast-growth technology and regulated-market businesses. With deep experience in digital marketing, e-commerce, data architecture, and emerging AI technologies, I focus on turning complex operational challenges into actionable, data-driven intelligence. Prior to GreenSpace, I served as Vice President of Business Systems at MariMed, where I spearheaded software strategy and built scalable technology platforms that helped grow annual revenue from $6M to over $150M. I’ve also founded and scaled ventures including CannabisRegulations.ai, the first state-specific regulatory intelligence platform powered by LCCM, and iRollie, an early pioneer in cannabis packaging and design. I’m passionate about building unified, AI-ready platforms that simplify complexity, unify disparate workflows, and empower operators with clarity, speed, and foresight. Areas of expertise include: - Digital transformation strategy - Enterprise systems & data architecture - AI-enabled business intelligence - Regulated market operations - SaaS growth and scaling
Stackforce AI infers this person is a SaaS and AI executive with extensive experience in regulated markets.
Location: Boston, Massachusetts, United States
Experience: 12 yrs 5 mos
Skills
- Software Development
- Software As A Service (saas)
- Regulatory Compliance
- Artificial Intelligence (ai)
- Api Development
- Business Development
- Enterprise Resource Planning (erp)
- E-commerce
- Saas Development
Career Highlights
- Led digital strategy for regulated industries.
- Grew revenue from $6M to over $150M at MariMed.
- Founded first state-specific cannabis regulatory platform.
Work Experience
GreenSpace
Chief Digital Officer (CDO) (6 mos)
Records Boss
Technical Advisor (2 yrs 4 mos)
CannabisRegulations.ai
Co-Founder (2 yrs 6 mos)
How To Cannabis Data
Owner / Author (1 yr 8 mos)
JMK Ventures LLC
Owner (3 yrs 11 mos)
Flying Commerce Co
Owner (2 yrs 8 mos)
MariMed, Inc.
Vice President, Business Systems (5 yrs 1 mo)
Director, Business Systems (2 yrs 5 mos)
J Khoury Design
Owner (3 yrs)
Direct Cannabis Network
Contributor (2 yrs 1 mo)
iRollie [Subsidiary of MariMed Inc. (MRMD:OTCQX)]
Co-Founder, CEO (7 yrs 3 mos)
Blueleaf.com
Business Development/ Digital Marketing (2 yrs 11 mos)
TEDxAmherst
Co-Director of Speakership/ Sponsorship (5 mos)
MassChallenge
IT, Events, Operations & Curriculum (3 mos)
TEDxUMassAmherst
Marketing Associate/ Creative Director (8 mos)
Entropic Zephyr Design
Founder (1 yr 6 mos)
Mass Motors Auto Body Shop
Automotive Mechanic (1 yr 6 mos)
Education
Bachelor of Business Administration - BBA at University of Massachusetts Amherst
at Canton High School