Jul 2024 – Mar 2025 · 8 mos · Navi Mumbai, Maharashtra, India · On-site

• Spearheaded the development and optimization of 5+ company websites, improving load speed by 30% and increasing user engagement by 20%.
• Delivered 15+ new features and UI updates based on marketing goals, contributing to a 25% lift in lead conversions.
• Partnered with the marketing team to boost organic traffic by 40% YoY through SEO-focused enhancements and content strategy.
• Executed 50+ content updates, seasonal campaigns, and custom Elementor landing pages to support brand initiatives.
• Automated SMS campaigns using Twilio API in Python, reaching over 100,000+ users and improving engagement rates.
• Set up and managed Salesforce Pardot for high-converting landing pages and automated email campaigns, improving lead nurturing by 35%.
• Integrated 10+ third-party APIs for lead generation, tracking, and marketing automation workflows.
• Maintained 99.9% uptime and sub-2s load speeds across all web properties through performance monitoring and optimization.
• Resolved site issues with an average turnaround of under 4 hours, ensuring business continuity.
• Managed 100+ WordPress plugins/themes and implemented best-in-class security and GDPR compliance protocols.
• Maintained clear documentation of systems, processes, and code for future-proofing and team collaboration.
• Stay current with emerging WordPress tools, trends, and technologies to drive continuous improvement.

Sep 2023 – Jul 2024 · 10 mos · Mumbai, Maharashtra, India · Remote

• WordPress Development: Spearheaded the development and customization of high-performance WordPress websites aligned with Doola’s marketing objectives. Built and maintained custom themes, templates, and plugins using advanced PHP and JavaScript, ensuring scalability and flexibility.
• Gutenberg Blocks: Developed multiple custom Gutenberg blocks tailored for marketing needs, enabling the content team to build dynamic landing pages with ease and consistency.
• Custom Post Types (CPTs): Created and managed Custom Post Types and taxonomies to better structure content for SEO and marketing campaigns, improving editorial workflow efficiency by 30%.
• SaaS Experience: Contributed to the enhancement of Doola's SaaS platform, integrating marketing features and content that drove a 25% increase in lead conversions from the website.
• Content Management: Led the upkeep of on-site content, ensuring alignment with current marketing campaigns and SEO strategies, resulting in a 40% increase in organic traffic YoY.
• SEO Optimization: Implemented comprehensive on-page SEO strategies, including semantic HTML, meta tag optimization, and structured data, improving average keyword rankings by 20+ positions.
• Responsive Design: Designed and maintained fully responsive and cross-browser-compatible web experiences, reducing bounce rate from mobile users by 15%.
• Performance Optimization: Monitored and optimized website performance, including lazy loading, asset minification, and server-side caching, achieving page load times under 2.5 seconds across the board.
• Security: Ensured robust website security through regular updates, malware scanning, and firewall configurations, maintaining a 100% uptime record and preventing any known exploits.

Jun 2022 – Oct 2023 · 1 yr 4 mos · Navi Mumbai, Maharashtra, India · On-site

• As a Software Engineer, I am responsible for developing and maintaining scripts to scrape bank data and manage a comprehensive record of the information. Responsibilities: Develop and maintain JavaScript scripts using Node.js and Puppeteer to automate the web scraping process for extracting bank data. Collaborate with cross-functional teams to gather requirements, understand data sources, and design efficient scraping algorithms. Write clean, efficient, and maintainable code while adhering to coding standards and best practices. Implement data validation techniques to ensure the accuracy and integrity of scraped data. Design and optimize data storage structures to efficiently store and retrieve bank information. Monitor and maintain the scraping infrastructure, troubleshoot issues, and perform necessary updates as required. Develop and execute test plans to ensure the reliability and robustness of the scraping scripts. Keep up-to-date with industry trends and emerging technologies related to web scraping and data extraction. Collaborate with stakeholders to understand their needs and provide technical solutions accordingly. Document technical specifications, system architecture, and code documentation for future reference. Conduct regular code reviews and provide constructive feedback to ensure code quality and maintainability. Stay informed about data privacy regulations and implement appropriate measures to protect sensitive financial information. Optimize scraping processes for performance and scalability to handle large volumes of data. Participate in agile development methodologies, including sprint planning, task estimation, and regular stand-up meetings. Continuously improve existing scraping processes and workflows to enhance efficiency and accuracy.

Apr 2021 – Jun 2022 · 1 yr 2 mos · Navi Mumbai, Maharashtra, India · On-site

• Front-End Development:
• Develop and maintain high-quality, responsive, and cross-browser compatible HTML and CSS templates.
• Implement and optimize user interfaces for WordPress websites using PHP and jQuery.
• Collaborate with designers and back-end developers to ensure seamless integration of UI elements.
• WordPress Development:
• Design and implement WordPress themes, templates, and custom functionalities.
• Customize and extend WordPress plugins to meet project requirements.
• Ensure WordPress websites are well-optimized for performance and security.
• JavaScript and jQuery Development:
• Write efficient and reusable JavaScript code to enhance user interactions and experiences.
• Utilize jQuery to simplify complex interactions and implement dynamic features.
• Stay up-to-date with the latest trends and best practices in JavaScript and jQuery development.
• React Development:
• Collaborate with the React development team to integrate UI components into React applications.
• Identify and troubleshoot UI-related bugs and issues in React websites.
• Optimize and improve the performance of React-based user interfaces.
• Cross-functional Collaboration:
• Work closely with UX/UI designers to implement visually appealing and user-friendly interfaces.
• Collaborate with back-end developers to ensure seamless integration between front-end and back-end systems.
• Participate in code reviews to maintain code quality and ensure best practices.
• Problem Solving and Bug Resolution:
• Diagnose and troubleshoot UI-related issues in WordPress and React websites.
• Implement effective solutions to resolve bugs and enhance the overall user experience.
• Conduct thorough testing to ensure the stability and functionality of UI components.

Apr 2021 – Mar 2022 · 11 mos · Mumbai, Maharashtra, India

Jan 2019 – Apr 2021 · 2 yrs 3 mos · Mumbai, Maharashtra, India

Sep 2018 – Apr 2021 · 2 yrs 7 mos · Mumbai Metropolitan Region

• Scaleup, pilot plant design & studies, process design,detailed engineering, turn key projects for drugs, pharmaceuticals, pesticide & chemical plants.

Oct 2016 – May 2018 · 1 yr 7 mos · Mumbai Area, India

• Responsible for the sales, marketing and development activities for the website development and website hosting vertical.
• Responsible for the sales, lead generation for Entrust SSL certificates as an authorized third party re-seller.

Aug 2016 – Oct 2016 · 2 mos · Mumbai Metropolitan Region

• Requirement gathering
• Proposal Creation
• Effort and Commercial Estimation

Apr 2015 – May 2016 · 1 yr 1 mo · Mumbai

• Lead Generation
• Prospecting Clients
• Identifying Opportunities
• Closing Accounts
• Achieving Targets
• Currently targeting E-learning Content and Services in the Indian Market.

Apr 2014 – May 2014 · 1 mo · Bengaluru, Karnataka, India

• Conducting a comparative study of web analytics and PPC bid mangement tools
• Comprehensive study of online advertising in South East Asian Countries

Jun 2013 – Mar 2015 · 1 yr 9 mos · Bengaluru, Karnataka, India

• Marketing Management Student.
• Member of Admissions and IT committee.