Jun 2023 – Aug 2024 · 1 yr 2 mos · Santa Rosa, California, United States · Remote

• Built a responsive, scalable web app using Next.js, React, and Tailwind, implementing a component-based architecture and Context API for efficient state management.
• Designed and enforced a secure Firestore database architecture with custom access rules, optimized data models, and real-time syncing for dynamic app content.
• Developed and maintained custom API endpoints (RPC-style) to manage CRUD operations, enabling seamless frontend-backend communication.
• Integrated backend services for media storage, real-time updates, and user management using Firebase Auth with role-based access control.
• Collaborated with cross-functional teams to align UI/UX design with client branding, improving usability and user satisfaction through continuous iteration.
• Delivered features based on client feedback and evolving product needs while ensuring performance and maintainability across the stack.

May 2023 – Present · 3 yrs 1 mo · Santa Rosa, California, United States · Hybrid

• Design and build websites for local businesses with a focus on performance, clean design, and marketing integration. Projects are scoped based on client goals, timelines, and budget, using platforms like WordPress, React, and Next.js.
• Designed and developed responsive websites aligned with client business goals, ensuring consistent branding and clean, maintainable code.
• Implemented and maintained Google Tag Manager setups across GA4, Google Ads, Bing Ads, Facebook Ads, and third-party tags.
• Analyzed performance using Search Console, GA4, and user session recordings to make informed UX and marketing improvements.
• Improved site speed by an average of 25% using smart design choices, caching, and asset optimization.
• Used Figma to design mockups and translate them into functional, responsive frontends.
• Tech Stack:
• Frontend: React, Next.js, HTML, CSS, JavaScript
• CMS: Strapi ,Contentful, WordPress
• Backend/Storage: PHP, SQL, Firebase Firestore, Strapi CMS
• Other: Elementor, ACF, Yoast SEO, Gravity Forms, WooCommerce, Klaviyo, LiteSpeed Cache, GTM, GA4, PageSpeed Insights

May 2023 – Aug 2024 · 1 yr 3 mos · Santa Rosa, California, United States · On-site

• Led the design and development of custom WordPress websites, aligning architecture and features with each client's business goals and target audience.
• Built and maintained websites using WordPress, React, and Strapi, leveraging Firebase Firestore and PHP to deliver dynamic, fast-loading, and scalable digital experiences.
• Extended functionality with tools like Elementor, ACF, WooCommerce, Klaviyo, Gravity Forms, LiteSpeed Cache, and Yoast SEO to tailor content, enhance load speeds, and personalize UX.
• Configured and managed 50+ Google Tag Manager accounts, implementing advanced tracking for Google Ads, Microsoft Bing, and Facebook campaigns to ensure accurate conversion attribution.
• Improved decision-making with data from Google Analytics 4, Microsoft Clarity, heatmaps, session recordings, and Google Search Console; identified user behavior trends and friction points to guide UX and CRO enhancements.
• Optimized website load speed through image compression, caching, and strategic design decisions. Avg. Improving user engagement and retention by 15%+

Oct 2022 – Feb 2023 · 4 mos · Remote

• I collaborated with the design and product team to build their first website.
• Translated FIGMA designs to reusable react.js components.
• Connected multiple APIs for blog Contentful CMS, Instagram API for feed, and Mailchimp for newsletter signups.
• Technical Execution:
• Utilized Next.js and React to build a robust, scalable, and maintainable website, ensuring fast load times and a responsive design across all devices.

Apr 2022 – May 2023 · 1 yr 1 mo · California, United States · Remote

• Managed a team of 6 web developers using Notion as Project Management Tool fostering a collaborative environment that encouraged innovative solutions and continuous skill enhancement.
• Designing and Developing: Architecting scalable and maintainable front-end architectures. Led the development of features that enhanced user interactions, optimized for speed and responsiveness across devices.
• · Collaborated with senior leadership, product managers, product designers, and other stakeholders to define technical strategies and project roadmaps; to conceive and design solutions from requirements to deployment.
• · Agile and Scrum development processes.
• · Develop high-quality, maintainable, and efficient code.
• · Conduct in-depth code reviews and provide technical oversight to ensure adherence to best practices and code quality.
• Tech stack: Html,Css,JavaScript, Next.js, React, JS, Strapi, Tailwind CSS.

Feb 2022 – May 2022 · 3 mos · Ukiah, California, United States · Remote

• I combined client management, design expertise, and technical skills to deliver web solutions tailored to client objectives. My key responsibilities and achievements included:
• Spoke with client to identify their requirements and vision, ensuring all project deliverables aligned with their business goals and user needs.
• Crafted detailed proposals outlining project scope, timelines, and budget, which were successfully accepted after client consultations, setting clear expectations and project milestones.
• Created comprehensive brand style guides, including color schemes, typography, and copywriting tone to ensure consistency across all client communications and digital touchpoints.
• Designed intuitive and engaging user interfaces from low-fidelity sketches to high-fidelity wireframes, leading to a structured review and revision process to refine and finalize designs.
• CMS Integration: Utilized WordPress to build user-friendly content management systems that allows the client to manage and update their data with ease.
• Performance Optimization: Integrated Cloudflare CDN to enhance site loading times and user experience while implementing Google Analytics for actionable insights into user behavior and site performance.

Dec 2021 – Jul 2022 · 7 mos · Santa Rosa, California, United States · Remote

• I managed end-to-end web projects that delivered tailor-made digital solutions across various industries. My responsibilities encompassed:
• Client Interaction: Conducted detailed discussions with clients to accurately capture their vision, goals, and requirements. My client-centric approach ensured all projects were driven by user needs and business objectives.
• Project Proposals: Developed comprehensive proposals that outlined project strategies, timelines, and budgets, leading to clear client agreements and successful acceptance.
• Brand and UI/UX Design:
• Crafted unique brand style guides specifying colors, fonts, and copywriting voice to ensure a coherent brand identity across all channels.
• Designed and iterated on wireframes, transitioning from low-fidelity concepts to high-fidelity prototypes, culminating in user-centric designs that focused on intuitive user experiences.
• Technical Development and Launch:
• Configured robust hosting solutions using Virtual Private Servers, ensuring scalable and reliable website performance.
• Implemented WordPress as a flexible CMS, enabling clients to maintain and update their sites with ease.
• Enhanced site performance and security using Cloudflare CDN and integrated Google Analytics to track and analyze user engagement.
• Redesign Projects: Spearheaded a critical redesign project that significantly improved the user experience, demonstrating my ability to enhance existing digital properties for increased user satisfaction and business performance.
• This freelance role underscored my ability to handle diverse aspects of web development and design, from initial client consultations to successful project launches, delivering customized solutions that enhanced user engagement and client satisfaction.

Jul 2021 – Sep 2021 · 2 mos · Novato, California, United States · Remote

• Volunteered to update their non-profit website built using Wix.
• I re-designed their site using Figma. Got approval and built it using WIx and Custom HTML, CSS, and vanilla JS.