Dec 2021 – Sep 2023 · 1 yr 9 mos · Bengaluru, Karnataka, India

• Collects and analyse game data to identify player behaviour patterns, gameplay trends, and
• engagement metrics.
• Develop and implement data models and algorithms to optimise player experiences and enhance
• monetisation strategies with respect to important business KPIs
• Collaborate with cross-functional teams to provide actionable insights for game design, user
• acquisition, and monetisation efforts.
• Created comprehensive reports and visualisation to communicate findings and recommendations to
• stakeholders across table - Growth marketing, Product and E Commerce
• Conduct A/B testing and performance monitoring to evaluate the impact of product updates and
• marketing campaigns.
• Use SQL, Python, and data visualisation tools (Tableau) to extract, clean, and analyse data from various
• sources.

Jul 2020 – Dec 2021 · 1 yr 5 mos

• Analysed large datasets to optimise programmatic advertising campaigns and maximise ROI for clients
• across different verticals.
• Built predictive models to forecast user behaviour , identify target audiences, and optimise ad
• placements.
• Developed customised reports and dashboards to track campaign performance and provide actionable
• recommendations.
• Collaborated with multiple teams to define campaign objectives and implement data-driven strategies.
• Utilised tools like Google Analytics, Google Ads, and programmatic advertising platforms (DSPs) to
• extract and analyse data.

Jan 2020 – Jun 2020 · 5 mos

Sep 2017 – Mar 2018 · 6 mos