Jul 2017 – May 2018 · 10 mos

• Worked as a core team member in developing strategies and building the product across all platforms (iOS, Android, Web)
• Leading the design of Zomato’s consumer app
• Building the new Zomato design system
• Redesigned the Zomato order app (200K daily orders)
• Continuously working on new features, icons, and illustrations, driving design decisions with data, working with stakeholders, handing-off to developers.
• Proficiency with current design tools such as Sketch, Zeplin, Invision, etc.
• Experience creating wireframes, user-flows, and interactive prototypes

Aug 2014 – Jun 2017 · 2 yrs 10 mos

• Created, conceptualized, and designed the Zomato Gold membership (over 200K sold)
• Represented Zomato for Apple WatchKit program held at Apple headquarters (Cupertino) for a 3-day workshop in January 2015. I was responsible for designing the complete flow along with the visual design.
• Designed a cloud-based POS system for Zomato Base.
• Information architecture, user research, user journey, wireframes, visual design, UX flows were some of the important elements I have been working on based on the product/feature requirement.

Jun 2011 – Jul 2014 · 3 yrs 1 mo

• Responsible for identifying brand-building areas.
• Understanding clients brief and requirements. Translating them into ad campaigns which helped them get visibility amongst their target customers and increase their ROI
• Being the Brand Manager, I was responsible for revamping the brand. Starting from designing their first brand manual to logo redesign, stationery kit, brochures, standees and web banners, etc.
• Conceptualizing BTL (brochures, tent cards, standees) as well as ATL collaterals
• (newspaper ads, hoardings) across geographies.
• One of my key role during this period was to design Zomato restaurant print guide along with the event launch creatives (press kits, media kits, badges, media backdrops, certificates, etc)
• Responsible for community engagement programme which included generating an idea and executing events like foodie meetups and Zomato restaurant summit.
• Designing pitches and presentations for partnerships and associations like radio barters, corporate partnerships, and associations with universities.
• Merchandise design (hoodies, mugs, bags, etc) and looking at its production for users and employees for recognition and gratification.
• Responsible for team building and setting up a workflow within the design team.

Jan 2011 – May 2011 · 4 mos

• Studying fashion trends and creating story boards. Experimenting with page layouts for print media.
• Assisted the deputy fashion editor & head fashion stylist for sourcing and planning fashion shoots.
• Coordinating with PR’s of multi-international brands to provide end to end delivery of all styling tasks within a stipulated timeframe