Sep 2018 – Mar 2019 · 6 mos · Bangalore

Apr 2016 – Sep 2018 · 2 yrs 5 mos

Dec 2014 – Jun 2015 · 6 mos

• Developed inorganic growth strategy. The strategy involved traditional methods such as Mergers and Acquisition and conventional methods such as Business incubation (Start-up).
• Value chain analysis for new global organic growth initiatives.
• Regional demand projections for key global business units(Natural Gas, Diesel, Petrol)
• Developed multiple Business Field Analysis on topics such as pharmaceutical packaging, auto components, Medical devices which were critical for investment and expansion decisions.

Apr 2014 – Jun 2016 · 2 yrs 2 mos

• Creative, Tech savvy with an appetite to prove. With more than 5 years experience in Solution/Product Marketing , Product Management and Business Development. Highly experienced in running large scale marketing campaigns in regions including Germany, Vietnam & India for domains including Industry 4.0, Product Engineering and IoT solutions. Theoretically trained and practically experienced in facets of business including product management, product marketing, business development, strategic consulting and solution building. An ambitious individual with a professional degree in Information Technology from Anna University and Masters degree in Business Administration from Indian Institute of Management(IIM) Indore.

Apr 2014 – Nov 2014 · 7 mos

• Inbound Marketing
• Analyzed the Industry 4.0 market scenario globally and in depth analysis in regions - Germany, India and ASEAN .
• Closely interacted with business unit heads responsible for Industry 4.0 Solutions and Product Engineering to develop Go-To-Market strategies.
• Developed marketing collateral supporting Go-To-Market strategy for key products and solutions within the Product Engineering portfolio.
• Established and stabilized the digital and social media presence for the organization's diverse portfolio of products and solutions. Key partners both internal and external were identified a working committee was formed to achieve the objective.
• Designed and executed marketing collateral including corporate videos, case studies which were both generic to attract leads who are at early stages of buying cycle and specific for high potential opportunities who are at more mature state of buying cycle.
• Designed and executed multiple immersive solution/product experiences for customers who are in the mature state of buying cycle.
• Outbound Marketing
• Designed an event for the new and upcoming solution offerings from Industry 4.0. The event was designed to position the organization as a Thought Leader in the space.
• Key internal stakeholders were identified from the organization and within the parent, sister organizations to drive the mega event.
• Event augmenting tactics such as PPC, SEM and immersive digital experiences were designed by identifying relevant and potential vendors.

Apr 2013 – Jun 2013 · 2 mos · Bengaluru Area, India

• Comprehensive consolidation of collateral across the organization. Creation of video and written case studies for key services and products.
• Involved in revamp of the company’s website including activities like sitemap creation, vendor evaluation & management.
• Implemented a marketing information system on the company’s social platform, where all the information about the services, products, collateral, sales wins, etc flows to the relevant stake holders seamlessly.

Jun 2015 – Feb 2016 · 8 mos · Ho Chi Minh City, Vietnam

• Product Management
• Conceptualized Shared E Mobility solution from an existing product. Developed the product road map and strategic vision.
• Successfully got seed fund investment from the management.
• Developed an end to end solution around the product by working closely with the solution architect.
• Solution readiness was tested by developing 3 pilot projects in locations with relevant target users.
• Developed business models and financial models for commercialization of the product.
• Identified and established partnerships with organizations for commercialization and scaling up of the solution.
• Created Inbound Marketing Campaigns in the target regions.
• Strategic Consulting
• Closely worked with the Managing Director of the organization in defining the short term, mid term and long term strategy of the organization in financial, HR and business competency perspectives.
• Designed and moderated strategy workshops ensuring the defined strategies were communicated to all stakeholders without any distortions.
• Defined quantitative metrics to track the organizational strategic progress in financial, operational and competency perspectives.
• Identified and implemented business intelligence dashboards which monitors and analytically predicts the strategic business parameters for the top and senior management.
• Developed a Gamification approach for competency development and quality improvement within the organization.

Jun 2010 – Jun 2012 · 2 yrs · Chennai Area, India

• Developed multiple interfaces of DDOA which is the middleware of Toyota Motor Services
• Received Spot award for learning and delivering the project within a short span of time
• Demonstrated innovation by developing various scripts that reduced documentation work by 50%
• Provided consulting services to Toyota Motor Sales, U.S.A, Inc. in middleware implementation
• Consistently was rated exceeded performance during the entire duration.

Jun 2009 – Aug 2009 · 2 mos · Chennai Area, India