Jun 2016 – Apr 2020 · 3 yrs 10 mos · Mumbai Area, India

• Researching, designing, testing, refining and iterating to optimise user experience for new propositions, and ensuring that existing propositions are updated in line with best practice.
• Led Design thinking process in the research of digital consumer behaviours/needs, emerging technologies, and retail trends.
• Mapping the customer journey in part or in full from a customers perspective in order to understand how customer from a particular segment interact with a journey/process, as well as to identify improvement/development opportunities. To identify and document elements of the customer journey such as; research, personas, use cases, customer stories, scamps, concepts, mock-ups etc. to gain an end to end view of how different segments engage with a particular product/service
• Expert Reviews with competitive analysis for existing sites/products.
• Bringing the customer story to life through effective communication and stakeholder engagement.
• Ethnographic research.
• Gathering data using PET (persuasion, emotion and trust) technique.
• Designing interactive wireframes across platforms - desktop, tablet and mobile.
• Continuously monitoring projects for customer experience risks, issues and regulatory compliance and take appropriate steps to mitigate.
• Working closely with the design vendors and development teams to develop interactive detailed design screens which is compliant with IT guidelines, safety, security regulations.

Dec 2014 – Dec 2015 · 1 yr · Mumbai Area, India

• Worked at one of India's largest internet consumer profitable businesses. Initiated standardization and improved Usability, User experience & Visual Design for the product.
• Innovating the experience of the existing login/registration flow, creating user flows for new feature, use-case scenarios, payment for Website, Mobile site and mobile app (Android, iOS, iPad, Tablet).
• Implemented usability testing + User research with an academic rigor to find insights which led to increased revenues in core projects. Synthesized and evangelize research findings to varied audiences through reports with actionable insights and gave presentations.
• Worked with & challenged Product + Marketing teams with consumer led thinking.
• Increased Pricing + payment page conversions based on redesign with insights from User Research,
• leading to annual incremental revenues of approximately 25 to 30 Million INR

Apr 2014 – Nov 2014 · 7 mos · Mumbai

• My main project was to design user experience of Bookmyshow App for Windows platform, and enhance the experience in Android and iOS apps.
• I single handedly designed website and mobile site for UAE customers - https://ae.bookmyshow.com/
• What did I do?
• Stakeholder Interviews,
• User Interviews,
• Qualitative Data,
• Task Creation,
• Use Cases,
• Paper Wireframes,
• Digital Wireframes,
• Prototypes,
• Visual Design,
• Interaction Design,
• Testing :)

Dec 2012 – Apr 2014 · 1 yr 4 mos · Mumbai Area, India

• Defining the UI and UX for mobile/web products and features on multiple platform. I Produce wire-frames and prototypes to help everyone understand what the best experience should be and
• participate in the development process from definition, through design, build, test, release, and maintenance. Providing input into project planning tasks and deliverables. Researching and tracking new advancements in mobile application design patterns.
• I have worked for many clients at Mobilox and mentioned below are few of them.
• India Today Group
• Zee Tv
• Star Plus
• Colgate
• Woodland...

Jun 2012 – Dec 2012 · 6 mos · Mumbai Area, India

• I used to plan, develop and produce material in printed or electronic format for clients and my responsibilities had few roles:
• Brief: Meetings clients to discuss their requirements.
• Concept: Using the information in the brief, I prepared initial concepts to show the client how I will plan to approach the project.
• Design Development: When the client approves the initial proposals, detailed designs and specifications for the project were shown to them.
• Progress Meetings: I used to meet with clients or account managers to discuss progress on projects and obtain approval from them before moving to the next stage.
• Production: Producing final Creative/Artwork