Kashyap R.

Head of Design

Mumbai, Maharashtra, India13 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 13 years of experience in user-centered design.
  • Led design journeys for award-winning mobile experiences.
  • Expert in crafting scalable design systems.
Stackforce AI infers this person is a User Experience Designer with a focus on Customer Experience in the Digital Product industry.

Contact

Skills

Core Skills

User Experience DesignCustomer ExperienceCustomer Journey MappingVisual Design

Other Skills

A/B TestingAdobe Creative SuiteAdobe Experience ManagerAdobe IllustratorAdobe PhotoshopAdobe Test and TargetAdobe XDAgileAgile MethodologiesAnalytical SkillsAxureAxure RPBusiness-to-Business (B2B)Competitive AnalysisComputer Literacy

About

I design for clarity, scale, and impact. With over 13 years of experience in user experience and customer-centered design, my focus has always been on building digital products that are not only usable but meaningful. From launching award-winning mobile experiences to modernizing legacy systems for global enterprises, I’ve led design journeys that balance business goals with human needs. My strengths lie in leading multidisciplinary teams, crafting scalable design systems, and bringing structure to complexity. I thrive at the intersection of UX, CX, and strategy, whether that’s guiding product decisions, simplifying journeys, or advocating for the user in boardroom conversations. What drives me is this: design is not just about interfaces, it’s about influence. It’s about making decisions easier, experiences smoother, and technology more human. If you're building thoughtful, user-first solutions and believe design should shape the future, we’ll get along well.

Experience

13 yrs 5 mos
Total Experience
2 yrs 2 mos
Average Tenure
6 yrs 2 mos
Current Experience

Pwc experience center

2 roles

Manager - Customer Strategy, Experience Design & Technology (US Advisory)

Promoted

Jul 2022Present · 3 yrs 11 mos · Bengaluru, Karnataka, India

  • At PwC, I work in Advisory and have been involved with 50+ or so projects over years, creating user experience design, and conceptual thinking work for clients.
  • Skills:
  • Agile, lean UX, User Research, Heuristic Evaluation, Information Architecture, Personas, Wireframing & Prototyping, UI Design, Usability Testing, A/B Testing, UX Analysis, Responsive web design, salesforce lightning design system (SLDS) and mastery over design tools like Adobe Photoshop, XD, Illustrator, Axure, Sketch, Figma, Zeplin & many more.
Agilelean UXUser ResearchHeuristic EvaluationInformation ArchitecturePersonas+16

Senior Associate - Customer Strategy & Experience Design (US Advisory)

Apr 2020Jul 2022 · 2 yrs 3 mos · Bengaluru, Karnataka, India

User StoriesProduct DevelopmentConsultingDefining RequirementsE-CommerceComputer Literacy+4

Hdfc bank

Manager - User Experience Design & Innovations

Jun 2016Apr 2020 · 3 yrs 10 mos · Mumbai Area, India

  • Researching, designing, testing, refining and iterating to optimise user experience for new propositions, and ensuring that existing propositions are updated in line with best practice.
  • Led Design thinking process in the research of digital consumer behaviours/needs, emerging technologies, and retail trends.
  • Mapping the customer journey in part or in full from a customers perspective in order to understand how customer from a particular segment interact with a journey/process, as well as to identify improvement/development opportunities. To identify and document elements of the customer journey such as; research, personas, use cases, customer stories, scamps, concepts, mock-ups etc. to gain an end to end view of how different segments engage with a particular product/service
  • Expert Reviews with competitive analysis for existing sites/products.
  • Bringing the customer story to life through effective communication and stakeholder engagement.
  • Ethnographic research.
  • Gathering data using PET (persuasion, emotion and trust) technique.
  • Designing interactive wireframes across platforms - desktop, tablet and mobile.
  • Continuously monitoring projects for customer experience risks, issues and regulatory compliance and take appropriate steps to mitigate.
  • Working closely with the design vendors and development teams to develop interactive detailed design screens which is compliant with IT guidelines, safety, security regulations.
User StoriesProduct DevelopmentConsultingDefining RequirementsAnalytical SkillsE-Commerce+5

People interactive

User Experience & Visual Designer

Dec 2014Dec 2015 · 1 yr · Mumbai Area, India

  • Worked at one of India's largest internet consumer profitable businesses. Initiated standardization and improved Usability, User experience & Visual Design for the product.
  • Innovating the experience of the existing login/registration flow, creating user flows for new feature, use-case scenarios, payment for Website, Mobile site and mobile app (Android, iOS, iPad, Tablet).
  • Implemented usability testing + User research with an academic rigor to find insights which led to increased revenues in core projects. Synthesized and evangelize research findings to varied audiences through reports with actionable insights and gave presentations.
  • Worked with & challenged Product + Marketing teams with consumer led thinking.
  • Increased Pricing + payment page conversions based on redesign with insights from User Research,
  • leading to annual incremental revenues of approximately 25 to 30 Million INR
User StoriesProduct DevelopmentDefining RequirementsAnalytical SkillsE-CommerceComputer Literacy+4

Bookmyshow

User Experience & Visual Designer

Apr 2014Nov 2014 · 7 mos · Mumbai

  • My main project was to design user experience of Bookmyshow App for Windows platform, and enhance the experience in Android and iOS apps.
  • I single handedly designed website and mobile site for UAE customers - https://ae.bookmyshow.com/
  • What did I do?
  • Stakeholder Interviews,
  • User Interviews,
  • Qualitative Data,
  • Task Creation,
  • Use Cases,
  • Paper Wireframes,
  • Digital Wireframes,
  • Prototypes,
  • Visual Design,
  • Interaction Design,
  • Testing :)
User StoriesProduct DevelopmentDefining RequirementsE-CommerceComputer LiteracyQuantitative Data+2

Mobilox

User Experience & Visual Designer

Dec 2012Apr 2014 · 1 yr 4 mos · Mumbai Area, India

  • Defining the UI and UX for mobile/web products and features on multiple platform. I Produce wire-frames and prototypes to help everyone understand what the best experience should be and
  • participate in the development process from definition, through design, build, test, release, and maintenance. Providing input into project planning tasks and deliverables. Researching and tracking new advancements in mobile application design patterns.
  • I have worked for many clients at Mobilox and mentioned below are few of them.
  • India Today Group
  • Zee Tv
  • Star Plus
  • Colgate
  • Woodland...
User StoriesE-CommerceComputer LiteracyQuantitative DataUser Experience DesignVisual Design

Cognitio communication

Graphic Designer

Jun 2012Dec 2012 · 6 mos · Mumbai Area, India

  • I used to plan, develop and produce material in printed or electronic format for clients and my responsibilities had few roles:
  • Brief: Meetings clients to discuss their requirements.
  • Concept: Using the information in the brief, I prepared initial concepts to show the client how I will plan to approach the project.
  • Design Development: When the client approves the initial proposals, detailed designs and specifications for the project were shown to them.
  • Progress Meetings: I used to meet with clients or account managers to discuss progress on projects and obtain approval from them before moving to the next stage.
  • Production: Producing final Creative/Artwork
Computer Literacy

Education

University of Mumbai

BMM — Advertising

Jan 2009Jan 2012

St. Xaviers High School

Indian Institute of Technology, Roorkee

Executive Post Graduation Certification in UI UX Design — Experience Design

Aug 2023Apr 2024

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