Katy Abbaszadeh

Head of Growth

Palo Alto, California, United States15 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in demand generation and marketing leadership.
Expertise in digital marketing and event management.
Strong background in leveraging AI for business processes.

Stackforce AI infers this person is a Marketing Leader with expertise in SaaS and Digital Marketing.

Contact

Skills

Other Skills

PowerPointMicrosoft OfficeMicrosoft ExcelMicrosoft WordOutlookEditingWorkshop FacilitationFinal Cut ProManagementData EntryFile ManagementHuman ResourcesDatabase AdministrationSiebelSocial Media

About

Fun-loving, motivated Marketing Leader working to further my career in Tech Marketing. I've been lucky to meet some wonderful people along the way who have taught me that it's one part luck, another part grit, and to never forget that hard work and understanding will never go out of style!

Experience

15 yrs 4 mos

Total Experience

2 yrs 6 mos

Average Tenure

3 yrs 9 mos

Current Experience

Glean

VP of Global Demand Gen, Events, and Field Marketing

Aug 2022 – Present · 3 yrs 9 mos

Glean is the Work AI platform connected to all your data.
Glean’s powerful AI assistant helps everyone find knowledge, generate content, and automate work.
Organizations use Glean to deploy AI at scale, building custom AI agents and apps that automate business processes and drive competitive advantage.
https://www.glean.com/get-a-demo

Airkit

2 roles

Head Of Marketing

Mar 2022 – Aug 2022 · 5 mos

Head of Demand Generation

Jun 2020 – Apr 2022 · 1 yr 10 mos

Airkit is a low-code Digital Customer Experience Platform.
We empower businesses to build experiences customers LOVE.

Rubrik, inc.

4 roles

Senior Director, Demand Generation and Global Events

Promoted

Apr 2020 – Jun 2020 · 2 mos

Demand Generation
Global Campaigns
Strategic Events
Digital/Web Marketing
Design

Director, Demand Generation and Global Events

Apr 2019 – Apr 2020 · 1 yr

Director, Global Demand Generation

Promoted

Aug 2017 – Mar 2019 · 1 yr 7 mos

Rubrik delivers instant application availability for recovery, search, cloud, and development. Hybrid Cloud enterprises benefit from Rubrik’s market-leading Cloud Data Management platform with simplicity, instant data access, app-mobility, policy-driven automation, Ransomware protection, and analytics at scale.
A 2017 Gartner Magic Quadrant Visionary. A Forbes Cloud 100 company. Best of VMworld 2017 US: Best of Show. Awarded the Northface ScoreBoard Award. Trusted by Fortune 500 companies.
Follow us on Twitter at @rubrikInc. Want to join us? Check http://rubrik.com/careers/

Sr. Manager, Global Demand Generation

Mar 2016 – Jul 2017 · 1 yr 4 mos

Data protection. Simplified.
Rubrik eliminates backup software by integrating deduplicated storage, catalog management, and data orchestration into a single, scale-out fabric.

Pure storage

2 roles

Manager, Global Demand Generation

Promoted

Aug 2014 – Mar 2016 · 1 yr 7 mos

Integrated Global Marketing Campaigns, including all things digital: Webinars, Content Syndication, Lead Gen Programs, SEM, SEO, Email Marketing, Social Media, Video & Content Marketing. Also experienced in Channel Demand Gen and Events.

Digital Marketing Specialist

Mar 2013 – Aug 2014 · 1 yr 5 mos

All things digital: Webinars, Content Syndication, Lead Gen Programs, SEM, SEO, Email Marketing, Social Media, Video & Content Marketing. Also experienced in Channel Demand Gen and Events.

Intacct corporation

Marketing Coordinator

Mar 2012 – Mar 2013 · 1 yr · San Jose, CA

Manage WebEx logistics for marketing webinars, including setup, hosting, and creating spreadsheets for analyzing attendance and survey results
Work with marketing operations to update/manage website landing pages
Data management and web research
Email Marketing
ROI Analysis on all Marketing campaigns

Trigild

Marketing & Conference Manager

Jul 2010 – Jan 2012 · 1 yr 6 mos

Manage annual conference logistics onsite and off including: venue and vendor sourcing, contract
negotiations, coordinating and booking travel, conference marketing via print, online and emarketing, conference website creation and content, signage and conference collateral/branding.
Manage and coordinate annual client appreciation events – executive dinners, golf tournaments,
sailing outings, as well as annual 2-day Manager’s Meeting and corporate holiday party.
Work with outside Public Relations company to coordinate press releases, content and timing.
Maintain, update, edit, and redesign corporate website and corporate marketing collateral.
Edit and publish The Trigild Deskbook: Guide to Receivership & Foreclosure, a resource guide
created by Trigild and more than 100 contributing attorneys that covers receivership and
foreclosure legislature across 50 states.
Develop Corporate Annual Marketing Plan and budget to include conference sponsorships,
attendance, advertising, print marketing, Internet and social media marketing, etc.
Manage all marketing and conference related expenses including: invoicing, balancing event
financials, tracking credits, deposits, etc.
Maintain client database through ACT! Database and manage database transition into FileMaker.
Create and manage email-marketing campaigns to clients and potential clients.

Optimal nutrition, inc.

Marketing Intern

Sep 2009 – Dec 2009 · 3 mos

In charge of special projects, including the design and execution of an event display book,
management of social networking sites, and other miscellaneous office duties.
Plan and execute multiple PR events involving networking and sales.

Acclarent

Marketing Intern

Jun 2009 – Aug 2009 · 2 mos

· Planning and execution of annual company meeting with over 300 physicians in
attendance. Spent a week in D.C. overseeing the meeting along with my colleagues
Human Resources Intern
· Editing and distribution of Employee Handbook
· Filing