Jul 2025 – Nov 2025 · 4 mos · Delhi, India · On-site

• As the Co-Founder of Vows and Veda, I lead the brand’s creative vision and oversee every stage of Event & wedding production — from concept and client consultation to execution and delivery. My focus is on crafting meaningful experiences and visually compelling stories that reflect each couple’s journey.
• My Roles & Responsibilities:
• Shaping the brand vision, creative strategy, and overall business direction.
• Leading client consultations, understanding their stories, and translating them into timeless visuals.
• Managing a multidisciplinary team of photographers, videographers, and editors.
• Supervising production, budgeting, and vendor partnerships to ensure smooth execution.
• Driving marketing initiatives, collaborations, and social media growth to build brand presence.
• Maintaining creative consistency, storytelling quality, and a premium client experience across all projects.

May 2025 – Aug 2025 · 3 mos · Delhi, India · On-site

May 2024 – Present · 2 yrs

Oct 2022 – Present · 3 yrs 7 mos · Delhi, India · On-site

• Founded and scaled a boutique wedding photography & cinematography brand.
• Specialized in pre-wedding shoots, wedding highlights, reels, and candid moments.
• Curated mood boards, poses, locations, and song selections for couples.
• Built and managed a team of photographers, editors, and creative freelancers.
• Handled client coordination, vendor management, and event planning support.
• Designed social media content, managed WhatsApp marketing, and maintained brand identity.
• Collaborated with wedding planners, decorators, and artists for end-to-end coverage.

Sep 2020 – Dec 2024 · 4 yrs 3 mos

• Leading comprehensive marketing initiatives, creating and executing strategies to boost brand equity, awareness, and market positioning.
• Working closely with the marketing team to craft and deploy targeted marketing campaigns aimed at enhancing brand visibility and engaging customers.
• Scrutinizing sales data and market trends to pinpoint opportunities for business expansion and progress.
• Cultivating and nurturing strong relationships with essential stakeholders, such as clients, vendors, and industry collaborators.
• Orchestrated sales and operation initiatives, resulting in a remarkable 25% revenue growth year-over-year.
• Formulated and executed strategic marketing strategies to enhance brand visibility and market presence.
• Mentored and coached sales team members, fostering a high-performance culture and achieving sales targets consistently.
• Conducted specialized sales training programs to enhance team skills and drive productivity.
• Overseeing vital client relationships and ensuring high levels of customer satisfaction.
• Collaborating with cross-functional teams to synchronize marketing strategies with overarching business goals.

Sep 2020 – Dec 2024 · 4 yrs 3 mos

• Identified key decision-makers within potential client organizations, implementing appropriate outreach mechanisms. Act as the intermediary between the commercial and technical teams, responsible for maintaining client data, updating requirements, and setting project timelines. Conduct social media analysis, providing valuable insights to the stakeholders for strategic decision-making, quarterly. Monthly reporting on company success, encompassing lead conversion metrics, revenue generation, and social media performance. Regularly Monitise website content using WordPress CMS, implementing SEO best practices for a 25% increase in organic website visits. Developed and executed outreach programs across various channels, including emails, calls, and in-person meetings, resulting in increased client engagement and lead generation. Developed and implemented sales strategies to generate new business opportunities in the Asia Pacific, Latin American and European markets. Research and analyze international markets to identify potential sales opportunities. Develop international sales plans to increase customer base. Develop and maintain relationships with international customers & Developing pricing strategies to maximize international sales. Coordinated with Finance for pricing and documentation processes, ensuring smooth contract bookings and client onboarding. Train, coach and support sales teams to ensure they are performing at maximum efficiency. Cultivated relationships with key stakeholders in client teams, enabling account expansion and identifying cross-selling opportunities. Upscaled conversion rates from 15% to 45%, with an annual average of 35%, through effective strategies. Acted as a direct point of contact for supply operators, enhancing business relations and real-time conversions.

Apr 2017 – Apr 2020 · 3 yrs · Delhi, India · On-site

• Managing both sales and operations responsibilities to optimize efficiency and customer satisfaction.
• Coordinating with internal teams to ensure seamless execution of projects.
• Conducting market research to identify new business opportunities.
• Cultivating and maintaining strong client relationships.
• Collaborated cross-functionally to develop integrated marketing plans aligned with client objectives.
• Analyzed market trends and consumer behavior to identify growth opportunities and optimize marketing efforts effectively.

Jul 2015 – Mar 2017 · 1 yr 8 mos · Delhi, India · On-site

• Developing and executing strategic sales plans to acquire new clients and expand the client base.
• Coordinating and executing public relations initiatives to enhance brand visibility.
• Collaborating with the marketing team to align PR campaigns with overall brand and business objectives.
• Preparing and delivering compelling presentations to potential clients
• Collaborated cross-functionally to develop integrated marketing plans aligned with client objectives.
• Analyzed market trends and consumer behavior to identify growth opportunities and optimize marketing efforts effectively.