Khushboo Kumari — Digital Marketing Specialist

As a passionate and results-driven Digital Marketing Executive, I specialize in developing innovative campaigns and strategies that drive real business growth. With a proven track record of increasing brand awareness, engagement, and revenue, I combine analytical thinking with creative execution to deliver high-impact digital marketing results. My expertise spans across various channels, including social media, email marketing, content marketing, SEO, and paid advertising, through which I’ve successfully executed integrated strategies that led to significant improvements in website traffic, lead generation, and conversions. I adopt a highly data-driven approach, leveraging tools like Google Analytics and performance dashboards to monitor, assess, and optimize campaigns based on actionable insights. Additionally, I bring strong content creation skills, ensuring all communication aligns with business objectives and engages the right audience. I’m proficient in a wide range of marketing technologies including Google Ads, Meta Ads, CRM platforms, automation tools, and social media management systems, which enable me to run and scale campaigns effectively. I thrive in dynamic environments, continuously upskilling to stay ahead of evolving digital trends, algorithms, and best practices. With a strong focus on results and key performance indicators, I consistently aim to maximize ROI and campaign effectiveness. I also value cross-functional collaboration and work closely with designers, developers, and content teams to ensure cohesive execution and marketing success.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in PPC and SEO strategies.

Location: Noida, Uttar Pradesh, India

Experience: 3 yrs 5 mos

Skills

Digital Marketing
Ppc Campaign Management
Seo
Social Media Marketing
Social Media Advertising

Career Highlights

Proven track record in driving business growth through digital marketing.
Expertise in PPC campaigns and SEO strategies.
Strong analytical skills with a focus on data-driven results.

Work Experience

Codeology AI

Digital Marketing Specialist (1 yr 7 mos)

Digital Marketing Specialist (1 yr 8 mos)

Web Spider Solutions

Internet Marketing Analyst (9 mos)

Digital Analyst (8 mos)

Money Wide

Digital Marketing Executive (1 yr 1 mo)

Education

Bachelor's of Commerce at St Xavier's college Ranchi

Certificate at My captain

Bachelor of Commerce - BCom at St. Xavier's College, Ranchi

Bachelor of Commerce at St. Xavier's College, Ranchi

Khushboo Kumari

Digital Marketing Specialist

Noida, Uttar Pradesh, India3 yrs 5 mos experience

Most Likely To Switch

Key Highlights

Proven track record in driving business growth through digital marketing.
Expertise in PPC campaigns and SEO strategies.
Strong analytical skills with a focus on data-driven results.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in PPC and SEO strategies.

Contact

Skills

Core Skills

Digital MarketingPpc Campaign ManagementSeoSocial Media MarketingSocial Media Advertising

Other Skills

Google AdsFacebook AdsContent OptimizationGoogle AnalyticsSEMrushSocial Media CampaignsSocial Media StrategyYouTubeEngagementsBid StrategyInstagram AdsLinkedIn AdsAd Copy DevelopmentAudience SegmentationPerformance Analysis

About

Experience

3 yrs 5 mos

Total Experience

1 yr 2 mos

Average Tenure

1 yr 8 mos

Current Experience

Codeology ai

2 roles

Digital Marketing Specialist

Oct 2024 – Present · 1 yr 7 mos

Google AdsFacebook AdsDigital MarketingPPC Campaign Management

Digital Marketing Specialist

Sep 2024 – Present · 1 yr 8 mos

Planned and executed PPC campaigns on Google Ads and social media to drive traffic and conversions. Improved website visibility through SEO strategies, content optimization, and internal linking. Leveraged tools like Google Analytics and SEMrush to track performance and provide actionable insights. Managed social media campaigns, created content, and optimized engagement strategies.

Google AdsSEOContent OptimizationGoogle AnalyticsSEMrushSocial Media Campaigns+1

Web spider solutions

2 roles

Internet Marketing Analyst

Jan 2024 – Oct 2024 · 9 mos

Social Media StrategyYouTubeSocial Media Marketing

Digital Analyst

Jan 2024 – Sep 2024 · 8 mos

Managed in-house digital marketing projects and teams to enhance brand awareness and engagement. Handled lead generation on Freelancer and Upwork by optimizing profiles, crafting service offerings, and managing client communications. Executed paid ad campaigns on Facebook, Instagram, LinkedIn, and Google Ads, optimizing budgets, targeting, and performance. Conducted A/B testing and performance analysis (CPC, CTR, conversions) to refine ad strategies and improve results.

Money wide

Digital Marketing Executive

Oct 2022 – Nov 2023 · 1 yr 1 mo

Managed and executed paid social media ads on platforms such as Facebook, Instagram, LinkedIn, and Google Ads, including:
Developing ad copy and creative assets
Setting up ad targeting and audience segmentation
Managing ad budgets and bidding strategies to optimize for performance
Analyzing ad performance metrics (CPC, CTR, conversions) to continually refine and improve campaign outcomes
A/B testing ad variations to identify the most effective messaging and creative
Conduct keyword selection, audience targeting, and bid adjustments for optimal performance
Stay updated on PPC and SEM trends
Moderate user-generated content in line with community policies
Implement data tracking and perform ad performance analysis
Research, develop, and brainstorm new ad campaigns and growth strategies
Monitor and analyze competitor campaigns to predict trends
Extend social media presence across Facebook, Twitter, Instagram, LinkedIn, and YouTube with content-driven strategies.
Created theme-based edtech content to engage target audiences and enhance brand visibility
Utilized organic methods to grow the company's social media presence, fostering increased engagement and follower growth
Assisted the Marketing Manager with various tasks, including preparing marketing proposals and content
Managed and executed social media campaigns to align with overall marketing strategies, including:
Setting and implementing social media and communication campaigns
Designing and publishing content across social media platforms (Facebook, Instagram, LinkedIn)
Launching paid social media ads, including developing ad copy and creative, setting up targeting and audience segmentation, managing ad budgets, and analyzing performance metrics
Improved the reach and effectiveness of official social networking pages
Set up and maintained brand consistency across various social media channels