Jun 2025 – Oct 2025 · 4 mos · Noida · On-site

• BeFiSc is a fintech building API-led KYC, onboarding, and fraud-prevention workflows for BFSI and e-commerce clients.
• Supported the enhancement of products such as OCR and PDF-tampering detection, while independently leading the development of a smart email-validation product designed to help teams clean, score, and prioritize large lead lists.
• Improved validation accuracy from 56% to 94.2% through edge-case analysis, logic refinement, and competitor benchmarking.
• Owned product delivery end-to-end workflow design, PRDs, dashboards, and launch pricing, positioning the product ~85% more cost-efficient than market alternatives.
• Co-built a unified user trust-scoring system aggregating 30+ verification signals into a normalized trust index for onboarding and fraud decisions.
• Collaborated with engineering, data, and leadership teams to tune scoring logic, personas, and signal weightages aligned with real NBFC use cases.

Oct 2024 – Feb 2025 · 4 mos · New Delhi · On-site

• PARCO develops vehicle-fit portable and integrated refrigeration systems for commercial and passenger vehicles.
• Conducted product–vehicle fitment and feasibility studies across passenger cars, SUVs, tractors, and commercial fleets.
• Sized market opportunity by OEM, price tier, and use case to guide GTM prioritization across a 286-city dealer network.
• Designed standardized product-fit kits to reduce installation time and improve dealer readiness.
• Coordinated with SEO, social, and GTM vendors to align messaging with validated product and market insights.

Jun 2024 – Jul 2024 · 1 mo · Gurugram · On-site

• EFKON is a global leader in intelligent transportation systems and toll enforcement.
• Contributed to ITS research covering traffic sensors, enforcement systems, GNSS intelligence, and control-center workflows.
• Designed a Variable Speed Limit (VSL) logic integrating inputs from 19 ANPR camera feeds for near-real-time signage updates.
• Supported engineering teams through control-logic documentation, safety constraints, and deployment across live highway corridors.

May 2024 – May 2025 · 1 yr · Roorkee

• Co-created the Entrepreneurship Resource Pack, a structured learning toolkit covering ideation, product, GTM, and execution; adopted by 200+ students.
• Led planning and execution for flagship events at eSummit 2025, including moderating a Shark Tank panel with early-stage founders.
• Managed cross-functional teams across events, PR, and marketing to deliver high-visibility entrepreneurship programming.

Apr 2024 – Jun 2024 · 2 mos · Remote

• A collaborative strategy initiative between UMG India and IIT Roorkee’s E-Cell, secured through direct outreach to UMG India’s Chief Digital Officer. Co-led a 5-member team to design a data-driven Direct-to-Fan engagement model centered on a proprietary superfan platform to strengthen artist–fan relationships and reduce reliance on third-party streaming ecosystems.
• Developed a strategic report covering fan-community structures, referral mechanisms, virtual-event formats, and monetization pathways.
• Insights grounded in market research, social-sentiment analysis, and global best practices in fan engagement.

Apr 2024 – May 2024 · 1 mo · Dover, Delaware, United States · Remote

• CultureVo is a gamified, AI-driven cultural-immersion platform that turns cultural learning into short, social, interactive experiences. Modeled ROI across alternative content-sourcing strategies to guide roadmap prioritization, then translated insights into investor-ready materials, clear metric definitions, a monetization model, and a long-term growth plan.
• Outcomes: prioritized product features and strengthened investor conversations.

Mar 2024 – May 2024 · 2 mos · Bhopal, Madhya Pradesh, India · On-site

• SaaS CRM platform for salons and spas, digitizing bookings, customer engagement, and growth through smart coupons and analytics. Contributed across UI design, workflow creation, and product documentation while developing feature-prioritization frameworks to guide future releases. Conducted 50+ user interviews to identify adoption and retention frictions in smaller-tier salons and spas, and designed and shipped five new product features, including in-slot bookings, walk-in handling, and reward-program and incentive workflows.