Kritika P.

Head of Design

Thailand13 yrs 3 mos experience

Key Highlights

Over 14 years of experience in product design.
Expert in user-centric design and user psychology.
Proven leadership in managing design teams and projects.

Stackforce AI infers this person is a seasoned Product Design Specialist with expertise in UX/UI design and FinTech.

Contact

Skills

Core Skills

Design LeadershipExperience DesignStart-up LeadershipSustainable DesignMentoringProduct StrategyFintechDesign ManagementUser Experience (ux)

Other Skills

A/B TestingAdobe PhotoshopAgile MethodologiesAgile TrainingCommunicationCreative DirectionCustomer JourneysCustomer-Focused ServiceData-driven Decision MakingDesign StrategyDesign ThinkingDesign strategyDigital DesignsEnterprise Solution DesignFigma (Software)

About

As a Product Design Specialist with over 14 years of experience, I have learned technical as well as people skills to comply with various aspects of design practices. I am deeply passionate about user psychology and behaviour and how new data-driven technologies create new possibilities in the current digital world. My user-centric design approach has helped me to balance business goals and user needs to yield a successful product. Email: kritikaxdesign@gmail.com ____________________________________________ Design strategy | Design Leadership | Mentor | Agile & Lean UX | Design Operations | Design Culture | Design Management Design Thinking | User Research | Personas | Information Architecture | UX Design - UED | Prototype | Usability Testing | Product Management ___________________________________________

Experience

13 yrs 3 mos

Total Experience

1 yr 10 mos

Average Tenure

Current Experience

Tuncarp

Head of Experience Design

Nov 2023 – Nov 2024 · 1 yr · Metro Manila

At Tuncarp, I manage a team of 15 designers, emphasizing mentorship, growth, and teamwork by aligning individual strengths with project goals and offering constructive feedback. I oversee the entire design process, ensuring that solutions are both visually appealing and functionally effective, while coordinating with cross-functional teams to integrate user insights, technical requirements, and business objectives.

Design ThinkingResearch SkillsExperience DesignDesign strategyDesign LeadershipEnterprise Solution Design+2

Forest acoustics inc.

Founder

Feb 2022 – Dec 2023 · 1 yr 10 mos · Calgary, Alberta, Canada

I founded a startup to promote sustainability in tech and advocate for ethical consumerism. I developed the company's goals and strategies, overseeing all aspects from product design and manufacturing to website development, marketing, and supply chain logistics. Additionally, I participated in product pitch competitions and green tech awards.

Start-up LeadershipSustainable DesignProject Management

Adplist.org

Mentor

Dec 2021 – Dec 2023 · 2 yrs

As a pro bono mentor for designers from over 10 countries, I offer guidance on launching and advancing their design careers. I provide advice on transitioning into the design field, fostering professional growth, and enhancing collaboration skills. Additionally, I support them in refining their interview techniques, preparing compelling portfolios, and delivering effective presentations. My role is to empower these designers with the skills and confidence needed to succeed in a global marketplace.

LeadershipMentoring

Makshim design

Head of Design

Apr 2018 – Apr 2022 · 4 yrs · Abu Dhabi Emirate, United Arab Emirates · Hybrid

At Mak Designs, with the support of my team, we provided UX/UI design, research and analysis, and CX design services to clients in the Middle East and the Indian subcontinent, delivering tailored solutions that address their unique regional needs and market dynamics.
I developed the overarching UX strategy and roadmap for various projects, enhancing product growth features, language optimization, and accessibility. By translating user stories into detailed product flows, wireframes, mockups, and prototypes, I ensured seamless optimization across diverse devices and interfaces. I led usability testing initiatives, using insights to refine the user experience, which resulted in a 17% increase in traffic and a 3% boost in conversions.

Problem SolvingResearch SkillsProduct StrategyProject ManagementDesign LeadershipAgile Training

Honestbee

Senior Design Manager

Oct 2016 – Mar 2018 · 1 yr 5 mos · Singapore

At Honestbee, I led the product design for the Fintech division, focusing on quarterly strategies and cultivating a design culture aligned with our goals. I conducted thorough research on the fintech market throughout Southeast Asia, addressing the unique needs and pain points of various markets. By working closely with country heads, I optimized the product to address regional challenges and adapt to local requirements, ensuring a comprehensive solution suited to the diverse Southeast Asian landscape.

Mobile Interface DesignFinTechDesign ManagementResearch SkillsExperience DesignEnterprise Solution Design+2