Lavanya Pant

Digital Marketing Specialist

Delhi, India9 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Awarded ET 30 Under 30 in Retention Marketing 2023
Expertise in customer lifecycle and loyalty marketing
Proven track record in launching innovative marketing campaigns

Stackforce AI infers this person is a Marketing Specialist with expertise in E-commerce and Travel industries.

Contact

Skills

Core Skills

Customer Lifecycle ManagementLoyalty MarketingBrand MarketingCustomer RetentionGrowth MarketingLifecycle ManagementAdvertising

Other Skills

Customer EngagementMarketing StrategyCommunicationMarketingCommunications PlanningCustomer Relationship Management (CRM)Microsoft PowerPointMicrosoft OfficeMicrosoft ExcelConsumer Marketing

About

Ten years of marketing experience - comprising of advertising, end-to-end campaign planning, customer lifecycle management, loyalty and growth marketing - from an 80-year-old FMCG brand to new brand launches, TV channels, an e-commerce startup and an online travel agency! Received the Webengage and ET BrandEquity ‘Retention Marketing 30 Under 30’ award in 2023. New marketing campaigns, new products and innovations excite me. Word puzzles, quizzes, movies and learning more about nature, food and culture makes me happy. Let's connect! 😊

Experience

9 yrs 9 mos

Total Experience

3 yrs 3 mos

Average Tenure

4 yrs 3 mos

Current Experience

Makemytrip

3 roles

Senior Manager - Marketing

Promoted

Jan 2026 – Present · 5 mos

Manager - Marketing

Jan 2024 – Mar 2026 · 2 yrs 2 mos

Conceptualised the revamp of MakeMyTrip’s loyalty program - MMTBLACK and managed the customer communication and program P&L.
Launched the MMT-ICICI Bank co-brand travel card.

Customer Lifecycle ManagementLoyalty Marketing

Deputy Manager - Marketing

Mar 2022 – Feb 2024 · 1 yr 11 mos

Blinkit

3 roles

Deputy Manager - Growth

Jul 2021 – Feb 2022 · 7 mos

Launched the instant delivery model - Managed user activation and engagement for daily fresh grocery, home needs, personal care & more.

Growth Marketing

Deputy Manager - Marketing

Promoted

Aug 2020 – Jun 2021 · 10 mos

Customer retention, revenue & lifecycle management via sale events, topical campaigns, loyalty program, using inapp merchandising and marketing channels like notifications, SMS and emailers targeted to different cities and user cohorts.

Customer RetentionLifecycle Management

Assistant Manager - Marketing

Dec 2018 – Aug 2020 · 1 yr 8 mos

Mullenlowe lintas group

3 roles

Senior Brand Services Manager

Promoted

Apr 2018 – Nov 2018 · 7 mos · Mumbai, Maharashtra, India

Managed accounts like Hindustan Unilever's Closeup and Pepsodent and Zee Network's TV channels, &TV and &PrivéHD
Timely creation and delivery of the marketing campaign deliverables - TVC, Print, Radio, OOH, BTL
Developed a holistic learning of marketing campaigns - market research, brand building, new launches, brand sustenance, branded content, event promotion, digital and on-ground promotion