Laya Neelakandan

Associate Consultant

New York, New York, United States11 yrs 8 mos experience

Contact

About

I'm an Associate General Assignment Reporter at CNBC, covering a wide range of beats on the Business & Company News team. I previously served as a Digital News Associate and an editorial intern in the newsroom. I've also worked at the San Francisco Chronicle, Fast Company and NBC News/TODAY Digital. I graduated from Northwestern University's Medill School in June 2024, where I majored in journalism and sociology with a minor in music. Outside of journalism, I'm an avid musician, dancer and Bollywood movies fan. I can be contacted at Laya.Neelakandan@cnbc.com or @Laya_neel on Twitter.

Experience

11 yrs 8 mos
Total Experience
1 yr 7 mos
Average Tenure
1 yr 8 mos
Current Experience

Cnbc

3 roles

Associate General Assignment Reporter

Aug 2025Present · 9 mos · New York City Metropolitan Area · On-site

  • Covering breaking news and writing in-depth features across a variety of beats on the consumer & business news team. Reporting on-camera, creating data visualizations for articles and working across the newsroom with TV teams.

Digital News Associate

Sep 2024Aug 2025 · 11 mos · New York City Metropolitan Area · On-site

  • Third rotation: Politics reporter for CNBC.com
  • Covered breaking political news from a business angle amid escalating global trade war tensions, monitored press conferences and worked alongside CNBC TV
  • Second rotation: Segment producer and production assistant on "Squawk Box"
  • Assisted on CNBC's pre-market morning show, filmed at the Nasdaq in Times Square, managed on-set guests, posted content on social media, wrote up segments for the website and produced segments using iNews
  • First rotation: Social media producer
  • Clipped and edited videos on Premiere, created graphics on Photoshop, pitched and created original TikToks, drafted social copy & optimized social strategy

Editorial and Breaking News Intern

Sep 2023Apr 2024 · 7 mos

  • Academic year intern on the business news team covering media/entertainment, retail, transportation, sports, aerospace, consumer news & more
  • Wrote breaking news and pitched reported enterprise stories
  • Monitored stocks for stock mover stories in broader business context
  • Covered company earnings reports, reading financial statements and monitored company conference calls for business earnings stories
  • Wrote "5 Things" newsletter highlighting top market headlines for the day across all teams
  • Pitched and pulled wires across all sections
  • Wrote multiple profiles for CNBC's inaugural Changemakers list highlighting women transforming business

Nbc news

Freelance Writer

Jan 2024Apr 2024 · 3 mos

  • - Freelanced pop culture & SEO articles for TODAY.com

San francisco chronicle

Breaking News Intern

Jun 2023Aug 2023 · 2 mos · San Francisco Bay Area · On-site

  • Wrote over 100 fast turnaround pieces covering breaking news across the Bay Area
  • Reported on-scene for breaking stories including press conferences, South Bay-specific news & Taylor Swift's Eras Tour
  • Employed digital-first breaking strategies of writing quickly, publishing content and adding context for subsequent posting
  • Covered day shifts, night shifts and weekend shifts
  • Pitched and reported longer enterprise stories tied to breaking news for multiple teams including politics, climate and arts & entertainment
  • Wrote three single-byline A1 stories and contributed to multiple other front-page stories
  • Wrote an in-depth politics feature about Nikki Haley and Kamala Harris that was mentioned on MSNBC

Fast company

Editorial Intern

Mar 2023Jun 2023 · 3 mos · New York, New York, United States · On-site

  • Pitched and wrote over 30 breaking news & reported stories for all verticals on the site
  • Worked on the cover story for the summer print issue, including reporting and research, with a print byline
  • Drafted every Instagram caption and scheduled posts with Later software
  • Worked with award-winning business journalist Allan Sloan on a piece about lost investments in the Twitter acquisition
  • Attended an event for C-suite executives and reported on the panel
  • Attended the 88rising music festival Head in the Clouds for coverage
  • Assisted with embedding audio features into articles
  • Copy edited a long-form investigative feature story
  • Judged a category for the annual "Brands That Matter" package

Nbc news

Editorial Intern, TODAY Digital

Jun 2022Dec 2022 · 6 mos

  • Pitched and wrote over 80 articles for multiple verticals including News, Trending, Parents, Food, Health and more over two internship semesters
  • Pitched, wrote and reported a long-form feature on separated Afghan refugee families for the one-year anniversary of the Taliban takeover in Afghanistan
  • Amassed over 1 million page views on a reported health story that trended at #1 on Apple News
  • Copy edited the inaugural cover story
  • Designed infographics for articles on the opioid crisis
  • Worked alongside the TODAY Show to do write-ups of show segments
  • Worked with old and new CMS softwares to transfer over articles

The daily northwestern

6 roles

Managing Editor

Dec 2021Jun 2022 · 6 mos

  • Edited almost every article each night from all desks and sections
  • Managed newsroom dynamics and supported staffers
  • Ran the newsroom on the editor in chief's night off
  • Assisted with print paper layout
  • Edited daily newsletters

Arts & Entertainment Editor

Sep 2021Dec 2021 · 3 mos

  • Maintained a list of stories for reporters to take
  • Edited every article for the Arts & Entertainment desk
  • Managed a team of reporters
  • Wrote articles for the desk

Senior Staffer

Promoted

Jun 2021Sep 2021 · 3 mos

Arts & Entertainment Editor

Mar 2021Jun 2021 · 3 mos

  • Maintained a list of stories for reporters to take
  • Edited every article for the Arts & Entertainment desk
  • Managed a team of reporters
  • Wrote articles for the desk

Assistant Arts & Entertainment Editor

Jan 2021Mar 2021 · 2 mos

  • Edited articles for the Arts & Entertainment desk
  • Pitched topics
  • Wrote a couple articles per week

Reporter

Sep 2020Dec 2020 · 3 mos

Seema magazine

Editorial Intern

Jun 2021Sep 2021 · 3 mos

  • Pitched and wrote 14 articles spotlighting angles related to the South Asian diaspora
  • Wrote articles for the monthly magazine, weekly magazine and the website
  • Worked with WordPress to upload articles and complete backend projects
  • Wrote South Asian-specific SEO content to boost SEO analytics
  • Helped with behind-the-scenes work on the CMS

The borgen project

Editing and Writing Intern

Jun 2021Aug 2021 · 2 mos

  • Edited articles for the blog and magazine for AP Style and grammar
  • Uploaded articles to WordPress and worked directly in the CMS to add photos and ready for publication
  • Pitched and wrote reported enterprise and utility articles with global poverty angles

Brown girl magazine, inc

Social Media Editor

May 2021Apr 2024 · 2 yrs 11 mos

  • Managed and created posts for Brown Girl Magazine's Twitter, LinkedIn and Facebook using Hootsuite and Buffer softwares
  • Wrote copy for Instagram captions
  • Answered direct messages
  • Examined and interpreted audience analytics, determining optimal posting times
  • Served as a bridge between editors, writers and our audience

Artifice literary magazine

Co-Editor in Chief

Aug 2019Jun 2020 · 10 mos

  • Facilitated interest and gathered pitches and pieces from contributors, including both artwork and prose
  • Assisted in designing the print issue
  • Coordinated events and fundraising initiatives

Bank of america

Student Leader

Jun 2019Aug 2019 · 2 mos

  • Selected as one of only 283 student leaders from around the country as a high school junior
  • Placed to work at a local nonprofit, Strong City Baltimore
  • Attended a week-long leadership summit in Washington, D.C. alongside other student leaders to meet with congressional leaders on the Hill

Strong city baltimore

Intern

Jun 2019Aug 2019 · 2 mos

  • Worked in the Adult Learning Center as an assistant to the director, learning the ins and outs of running a GED and English as a Second Language program
  • Assisted teachers with classwork and lesson plans
  • Connected with students, sometimes in different languages, to assess needs and goals
  • Worked the front desk and managed office work

The week newspaper

Editor in Chief and Co-Editor in Chief

Aug 2018Jun 2020 · 1 yr 10 mos

  • Sole editor in chief of the newspaper for the first time in years
  • Edited every article published in the monthly print paper edition
  • Designed pages for print using InDesign
  • Ran brainstorming meetings and managed a team of writers, including recruitment & maintaining beats
  • Helped facilitate the move to an online news site in addition to print

All hands in baltimore

Founder

Jun 2012Sep 2020 · 8 yrs 3 mos · Baltimore, Maryland, United States

  • Founded a social justice initiative aimed at assisting the houseless population in Baltimore
  • Received 13 microgrants totaling over $12,500 to fund projects
  • Worked with elementary-aged students to educate them about houselessness while also working together to create items like handmade fleece blankets and trail mix bags
  • Drove through Baltimore to hand-deliver each item to the city's houseless citizens
  • Mentored three middle school students to continue the projects after I graduated
  • Received multiple awards and featured in various media

Education

Northwestern University

B.S. in Journalism and double major in Sociology with a music minor

Jan 2020Jan 2024

McDonogh School

High School Diploma

Jan 2007Jan 2020

Laya Neelakandan - Associate Consultant | Stackforce