Lena M.

Product Designer

London, England, United Kingdom14 yrs 2 mos experience
Highly StableAI Enabled

Key Highlights

  • Increased user adoption by 30% for a B2B SaaS platform.
  • Redesigned HealthTech app to double task completion speed.
  • 7+ years of experience in diverse design roles.
Stackforce AI infers this person is a Product Designer with expertise in SaaS, HealthTech, and UX/UI design.

Contact

Skills

Core Skills

User Experience (ux)Customer ExperienceUser Experience Design (ued)Interaction DesignProduct DesignMarket ResearchCompetitive AnalysisDigital MarketingContent StrategyProject CoordinationStakeholder ManagementProject ManagementTeam Management

Other Skills

User ResearchCustomer ResearchSoftware Development Life Cycle (SDLC)Design SpecificationsEvent PlanningProblem SolvingUX ResearchPrototypingAnalyze InformationStoryboardingAgile EnvironmentTeamworkUser BehaviorDesign StandardsUser Interface Design

About

Hi all! I am Lena a data-driven product designer with strategic mindset delivering measurable impact: ⭐ made the HealthTech app task completion 2 times faster & returned 50% of churned users ⭐ increased lead generation page user adoption by 30% for B2B SaaS SalesTech AI-powered data-heavy platform ⭐ 7+ years of experience in the end-to-end design for web, desktop, mobile and Chrome extensions ⭐ 7+ years in SaaS startups (design, marketing, analytics and product management roles) ⭐ experience in FinTech, MedTech, HealthTech, MarTech, SalesTech and Business Intelligence ⭐ experience in large companies and startups. 𝐓𝐨𝐨𝐥𝐬𝐞𝐭: Figma, Adobe Creative Suite, Contensquare, Adobe Analytic, HotJar, UserTesting, UserZoom, Atlassian suite (Jira and Confluence), Miro, Visual Studio Code (basic HTML and CSS knowledge), WordPress, Framer, Wix, FinalCut Pro. 𝐃𝐞𝐬𝐢𝐠𝐧 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤𝐬: Design Thinking, Double Diamond, Design Sprint Methodology, Scrum, Agile, Garrett Web Design Methodology, Cooper Goal-Oriented Design. 𝐒𝐨𝐟𝐭 𝐬𝐤𝐢𝐥𝐥𝐬: Communication & stakeholder management, storytelling, leadership. Recently sharing my design career journey at ADP list London and Ladies that UX Bristol and mentoring aspiring designers or people who want to transition into product design. My story: https://youtu.be/wxRi844wmlI?si=SocjkjifLOhXzutE

Experience

14 yrs 2 mos
Total Experience
3 yrs
Average Tenure
1 yr 10 mos
Current Experience

Nationwide building society

2 roles

Product Designer

Promoted

Nov 2024Present · 1 yr 6 mos

Customer Representative

Jul 2024Nov 2024 · 4 mos

  • Directly engaged with customers to understand their pain points and goals they wanted to achieve using Nationwide digital products (website, desktop and mobile apps, and tablet experience in the branch)
  • Helped customers resolve UX issues and address their needs while navigating digital products.
User ResearchUser Experience (UX)Customer ExperienceCustomer Research

Career break

Professional development

Jan 2024Jun 2024 · 5 mos · London Area, United Kingdom

  • I worked on my final MA Digital Media degree project - end-to-end design of a mobile app motivating Ukrainians to volunteer in and donate to local animal shelters.

Machine medicine

Product Designer

Jul 2023Dec 2023 · 5 mos · Greater London

  • Redesigned a complex web clinical data management platform (UX/UI) into a comprehensive patient-centred product incorporating additional patient-related features
  • Planned and conducted user interviews, field observation and feedback sessions to better understand user needs and match assumptions about a web platform against real user conditions and their daily routine
  • Created user personas representing all user groups, drafted user scenarios, user flows and journeys, assisted the product manager in drafting user requirements
  • Planned user research for a new feature of a user-facing motor assessment mobile app taking into account users' health and home conditions
  • Conducted moderated user interviews during the clinical trial (web platform and a mobile app) with a major pharmaceutical company leading to product certification in the US and resulting in bug fixing and prioritisation of features
  • Designed a mask and overlays for an augmented reality medical tablet app.
Software Development Life Cycle (SDLC)Interaction DesignDesign SpecificationsEvent PlanningProblem SolvingUX Research+18

Ielts official

Technical UX/CX manager

Sep 2022Jan 2023 · 4 mos

  • Ensured impeccable UX and CX by resolving all technical issues.
Relationship BuildingProblem SolvingCustomer ExperienceCustomer ServiceDigital ServicesUser Experience (UX)+1

Lm design

Product Designer

Apr 2022Jan 2023 · 9 mos

  • Made the HealthTech tablet app task completion 2 times faster & returned 50% of churned users
  • Designed end-too-end web exams platform allowing for remote exams
  • Designed end-too-end mobile app to share private plane rides
  • As my startup idea, designed end-to-end iOS app allowing pet owners to plan journeys with pets easily.
Design SpecificationsEnd to End DeliveryUser Interface DesignVisual StorytellingCreative IdeationProduct Design+4

Leadspotting

2 roles

Product Designer / Product Manager

Promoted

Jan 2019Mar 2022 · 3 yrs 2 mos

  • Redesigned a mobile version of the sales leads discovery app which increased trial subscriptions by 30%
  • Redesigned some features of a legacy business intelligence web application increasing user satisfaction to 80%
  • Wrote specifications for and designed a desktop and mobile app for a £XXXK business intelligence project
  • Designed and managed the development (4 team members) of a sales prospects discovery platform and Chrome extension with 80M+ companies' database
  • Designed 10+ web and mobile apps for the company and external stakeholders (MedTech, TravelTech, etc.)
  • Created all marketing materials for Google and Facebook Ads campaigns which brought 100+ new leads.
Launch ProductsSoftware as a Service (SaaS)Process DesignDesign SpecificationsMobile Application DesignWeb Technologies+24

Chief Research Analyst / Product Marketing Manager

May 2017Jan 2019 · 1 yr 8 mos

  • Performed a comprehensive competitor analysis for a B2B SaaS web platform resulting in the prioritisation of new features and refined product marketing strategy
  • Conducted market research for an international shipping company with the outcome of 150K new leads
  • Performed research and analysis for an election campaign for one month - the candidate won the elections
  • Created 40+ monthly cyber market intelligence reports for a security consultancy
  • Provided analytical support and managed 30+ customer accounts on the market intelligence platform.
Web AnalyticsOnline ResearchProblem SolvingCompetitive AnalysisResearch SkillsAnalyze Information+5

Green ocean

Product Marketing Manager

Apr 2016Apr 2017 · 1 yr

  • Created a design concept for a new website
  • Designed visuals and content for international round tables and exhibitions (Spillcon 2016, Oil Spill India 2016) and provided SMM support for the events
  • Produced a comprehensive analysis of foreign markets and competition to reshape the company's visual and content strategy
  • Created and maintained a huge database of potential leads that allowed acquiring new customers.
Content StrategyDigital MarketingVisual CommunicationCreativityCommunicationAnalytical Skills+1

Icc

2 roles

International Projects Manager

Promoted

Sep 2010Oct 2015 · 5 yrs 1 mo

  • Boosted cooperation with key partners (UK, US, Canada, Australia, France, etc.) on various issues
  • Launched several long-term international projects
  • Successfully managed 100+ large-scale international events (receptions, seminars, international business visits) and teams involved
  • Successfully planned, conducted and interpreted at 1000+ negotiations and meetings
  • Wrote talking points for top Ukrainian government officials.
Creative Problem SolvingRelationship BuildingEnglishProject CoordinationCommunicationStakeholder Management+3

Interpreter / Translator

Sep 2009Sep 2010 · 1 yr

  • Managed a team of 10+ translators in large-scale projects
  • Translated countless documents from/to English, Ukrainian, Russian and French
  • Interpreted for top officials during various international events.
Team ManagementStakeholder ManagementProject ManagementProblem Solving

Education

London Metropolitan University

Master's degree — Digital Media

Jan 2023Jul 2024

University of Haifa

M.A. — International Relations and Affairs

Jan 2016Jan 2017

Technion - Israel Institute of Technology

PMP — Project Management

Jan 2015Jan 2016

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