Jul 2024 – Jun 2025 · 11 mos

Apr 2023 – Aug 2024 · 1 yr 4 mos

Mar 2022 – Apr 2023 · 1 yr 1 mo

Aug 2019 – Dec 2020 · 1 yr 4 mos

• Increased the number of repeat clients by 4% by fostering relationships with existing clients.
• Collaborated with clients to uncover potential areas of expansion, reporting to the executive team or business owners.
• Identified potential areas of service expansion, and presented findings to the executive team.
• Helped reduce customer support requests by 8% by engaging with customers whenever they encountered issues.
• Created an editorial calendar, not previously in use by the company for daily social media posts.
• Generated, edited, published, and shared daily content (original text, images, and video) to create meaningful connections and encouraged community members to take action, generating a 120% lift in page engagement.

Jun 2019 – Dec 2021 · 2 yrs 6 mos · Miami/Fort Lauderdale Area

• Developed an execution of integrated marketing communications plans and related budgets; supported sales and account management, providing tools for successful sales growth; with an experiential understanding of both B2B and B2C marketing; Led efforts to develop a fully integrated marketing communications plan.
• Key Accomplishments:
• Directed and significantly increased new website visitors by 94.90% and increased sessions by 67.28%.
• Developed a digital strategy to grow the database and increase the engagement-average open rate up to 33%.
• Managed social media strategies across Instagram, Facebook, LinkedIn, and TikTok.
• Email designer and campaign manager which allowed me to increase the email open rate by 15%.
• Analyzed email performance and implemented usability enhancements to improve open rate and click rate.
• Maintaining "Brand Integrity" by monitoring the consistency and high-quality output using product-focused and dynamically linked copy with appropriate image creation and placement.
• Managed marketing communications strategy and implementation across web, print, sales training, and corporate positioning.
• Developed relationships with local colleges and universities and community organizations, scheduling events, community outreach, etc.
• Created and posted job ads, scheduled interviews, and helped manage onboarding new employees.
• Collaborated with leadership on recruitment strategies, development plans, and performance management.

Mar 2019 – Jun 2019 · 3 mos · Miami/Fort Lauderdale Area

• Created and delivered presentations to decision-makers, leading to a 27% improvement over expected lead conversion.
• Provided primary clinical training and education to customers, which improved the adoption of new products by 36%.
• Drove an average of 100 customers per day in finding or selecting items and providing recommendations. Generated an average of $3,000 in daily sales.
• Conducted market research and analyzed current trends; created content for various social media platforms, such as Facebook, YouTube, Twitter, and Instagram.
• Formulated an implementation of new marketing strategies and campaigns; generated monthly marketing reports on the results of campaigns.
• Created various social media advertisements via Instagram, Twitter, and Facebook.
• Created PowerPoint presentations and researched potential new members.