Apr 2023 – Mar 2025 · 1 yr 11 mos · Mumbai, Maharashtra, India · On-site

Nov 2020 – Apr 2023 · 2 yrs 5 mos · Mumbai, Maharashtra, India

• Clapper is a groundbreaking platform tailored specifically for Bollywood enthusiasts. It offers a distinctive space for fans to express their admiration and passion for their favorite stars and movies. With Clapper, fans can participate in live contests and earn exciting rewards for their device time. This innovative platform stands out by celebrating fandom and providing exclusive opportunities to meet and greet beloved Bollywood celebrities.
• Bollywood, a global entertainment powerhouse, boasts millions of dedicated fans worldwide. These fans are the heart and soul of the industry, driving the success of its films through their unwavering support. Clapper acknowledges the vital role fans play in shaping the industry and creates a space where they can unite to celebrate their shared love for Bollywood.
• ➡️𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: Identified market opportunities and leveraged Bollywood trivia to seamlessly convert casual gaming users into real-money gaming users by eliminating multiple friction points.
• ➡️𝐆𝐫𝐨𝐰𝐭𝐡: Achieved 68% of app downloads through a highly effective referral program, driving user growth and viral adoption.
• ➡️𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧: Created multi-stage growth loops to convert 49% free users into premium users.
• Optimized Retention: Maintained CAC in single digit with 35% in W1 & 15% in W4 retention (best in casual RMG segment)
• ➡️𝐀𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Launched personalized recommendation engine, reducing gameplay drop-off by 16%.
• ➡️𝐅𝐫𝐚𝐮𝐝 𝐏𝐫𝐞𝐯𝐞𝐧𝐭𝐢𝐨𝐧: Integrated anti-fraud systems, reducing fraud by 27% and protecting revenue.
• Boosting DAU: Conceptualized & launched a new game title, contributing to a 15% increase in DAU.
• ➡️𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬 & 𝐇𝐢𝐫𝐢𝐧𝐠: Led team hiring, developed 3-year business plans, managed P&L, drove investor outreach, and maintained strong relations with incubators and investors through updates and compliance.

Sep 2019 – Aug 2021 · 1 yr 11 mos · Mumbai, Maharashtra, India

Sep 2017 – Present · 8 yrs 8 mos

• Regularly speaks at conferences and events ranging in size from 50 - 200. Focusing on topics around Consumer Psychology in which my talks emphasize different ways of keeping user engage on digital platforms by understanding human behavior & psychology.
• I share my thoughts & research work on social media with #ArrestYourUser

Apr 2016 – Sep 2019 · 3 yrs 5 mos

• At Zycus, I worked within the Propellum division, where I had the opportunity to build Talismatic—a powerful market intelligence solution leveraging over 100 million data points. Talismatic helps U.S. universities bridge the gap between academia and industry by providing essential labor market research, career outcome insights, job market trends, labor market analytics, and breakthrough statistics. This data empowers universities to create industry-relevant courses and programs, aligning academic offerings with market demands.

Dec 2013 – Mar 2016 · 2 yrs 3 mos · On-site

• Finnie is an AI-powered money-saving app designed to revolutionize the way you manage your finances. Equipped with an automated expense tracker and a contextual shopping gateway to leading e-commerce platforms, Finnie simplifies tracking and saving.
• By analyzing transactional SMS from banks and wallets, Finnie categorizes your daily expenses in real time, offering detailed insights on your spending patterns across daily, weekly, monthly, and quarterly timelines.
• ➡️𝐍𝐞𝐰 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Led the tokenization feature to extract 8+ transactional components from SMS data, achieving 98% accuracy in parsing and transactions categorization.
• ➡️𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐔𝐧𝐢𝐧𝐬𝐭𝐚𝐥𝐥 𝐑𝐚𝐭𝐞: Integrated behavioral triggers into the app, leading to a 32% reduction in the uninstall rate.
• ➡️𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Introduced contextual offers tailored to customer spending behavior, resulting in a 26% increase in offer redemption rates
• ➡️𝐃𝐚𝐭𝐚 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞: Developed "Community Spend" insights, benchmarking users against peers based on income and location used by 60% of MAUs
• ➡️𝐔𝐬𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Launched Alerts & notifcations leading 20% improvement in DAU
• ➡️𝐂𝐫𝐞𝐝𝐢𝐭 𝐒𝐜𝐨𝐫𝐢𝐧𝐠: Conceptualized and planned a creditworthiness scoring system for underbanked customers, projected to serve 1 million+ users in its first year
• ➡️𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫 & 𝐌𝐞𝐝𝐢𝐚 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬: Managed investor outreach, created pitch decks, and handled media relations, securing press coverage in The Hindu, Maharashtra Times, and 15 others.

Aug 2012 – Nov 2013 · 1 yr 3 mos

• Enhance user experience for Firstcry.com by optimizing site navigation on the basis of user behavior
• Write Product requirement documents for implementing new features
• Responsible for innovative product features,co-ordinate with other departments like Design, Tech, Marketing.Hence resulting in growth of users thus impacting the revenues positively
• Create report of site usage and conversion and analyse them
• Create banners for monetizing traffic
• Competitor Analysis
• Payment gateway management

Aug 2011 – Jun 2012 · 10 mos · Pune