Mar 2018 – Sep 2023 · 5 yrs 6 mos

• I advise LITHO on product design and strategy. LITHO, a small finger-worn controller that connects to your smartphone or headset, is an input device for real world computing. The controller has a touch surface on the underside, an array of motion sensors and provides haptic feedback. This allows developers to make apps which can not only identify the direction in which the wearer is pointing, but also what they are pointing at in the real world.

May 2017 – May 2021 · 4 yrs

• I advised Woven on product design and strategy. Woven aims to reimagine how people use time, so they can spend time on what matters most to them. The Woven calendar pulls together every stage of the calendar lifecycle – planning, scheduling, preparation, meeting, and follow-up – and puts it into a smart, cohesive view. It uses AI and a rich calendar graph engine to create Woven Events that are plans for how you want to use your time.
• Woven was acquired by Slack in 2021.
• https://www.bloomberg.com/news/articles/2021-05-01/slack-technologies-buys-woven-to-boost-calendar-app-offering

Sep 2014 – Dec 2022 · 8 yrs 3 mos · Mountain View, CA

• Joined Google in September 2014 following their acquisition of my start-up: Polar.
• I founded and led product management, user experience design and user research for Google's cross-product efforts on iOS and Android in addition to company-wide metrics & analytics, common product components, and infrastructure/tools organization.
• Earlier I was part of the Photos & Sharing team and led product management, user research, and user experience design for Blogger, Google+, Social Good, Location Sharing, Notifications, and several new initiatives.

Nov 2012 – Sep 2014 · 1 yr 10 mos · Redwood Shores, CA

• OneID was a complete rethinking of digital identity that puts control back in your hands. I advised the company on product design & strategy, mobile, and design recruitment.

Oct 2012 – Sep 2014 · 1 yr 11 mos

• Origami Logic was developing a breakthrough product for visual, self-service analytics specifically built for marketers. I advised the company on product design, design recruitment and team development. More: http://www.origamilogic.com/#team

Jun 2012 – May 2014 · 1 yr 11 mos

• Room 77 is the best way to search, compare and find great deals on hotels. I advised the company on product design & strategy, mobile, and design recruitment.
• More: https://www.room77.com/about.html
• Room 77 was acquired by Google in 2014:
• http://www.bloomberg.com/news/articles/2014-04-07/google-licenses-room-77-software-in-mobile-travel-booking-push

Apr 2012 – Sep 2014 · 2 yrs 5 mos · Los Gatos, CA

• I was CEO and Co-founder of Polar, which was acquired by Google in 2014.
• + “Polar is a work of mobile-design genius.” –Fast Company
• + “Super-simple and super-sticky.” –TechCrunch
• + “A fantastic app that showcases how great mobile apps can be.” –App Storm
• + “Polar will be your next addiction.” –App Advice
• Polar is a fun way to collect & share opinions.
• Everyone loves to give their opinion. We do it everyday when anyone asks us a question and sometimes even when they don't! There's a real human need to hear & share opinions. Yet the tools we have online to support that are abysmal.
• We wanted to make sharing your opinion fun and easy so people could do it a lot whenever and wherever they pleased. So far we seem to have been able to do that. The average person coming to Polar votes over 50 times per day on questions made by other people in the app. And we've collected more than 6 million votes in the short time since the app launched.

Nov 2011 – Aug 2014 · 2 yrs 9 mos · San Mateo, CA

• Platfora brings big data to end users through a unique combination of server technology, user experience innovation, and data science. I advised the company on product design, design recruitment and team development. More: http://www.platfora.com/team/#advisors
• Platfora was acquired in 2016 by Workday:
• http://fortune.com/2016/07/21/workday-buys-platfora/

Oct 2011 – Jan 2015 · 3 yrs 3 mos · Campbell, CA

• ZURB is a product design and strategy firm that has worked with more than 200 start-ups since 1998. Through this extensive experience, they've learned how to improve the product design process and built a number of tools to help teams do the same. I advised the company on design and product strategy: http://www.zurb.com/about/profile/luke-wroblewski

Jun 2011 – Oct 2011 · 4 mos

• I authored a book for A Book Apart in 2011 titled Mobile First.
• http://www.lukew.com/resources/mobile_first.asp
• Overview:
• Mobile First is a short but information-packed book that makes the case for why Web sites and applications should increasingly be designed for mobile first and outlines how Web design teams can make the transition from designing for desktops/laptops to designing for mobile by specifying unique design considerations for mobile Web organization, actions, input, and layout.
• Testimonials:
• "By coupling insightful design patterns to common-sense principles, Luke's Mobile First is the beginning of a quiet revolution, its title the rallying cry that should be on the lips of every web designer."
• Ethan Marcotte Author, Responsive Web Design
• "Every information architect and experience designer should read this book. It will change the way you work today and how you think about tomorrow. I devoured my copy in less than three hours. Not a second of that time was wasted."
• Peter Morville Author, Search Patterns & Ambient Findability
• "Luke doesn't just rely on his wondrous wit and marvelous writing style to make an overwhelmingly convincing argument for designing the mobile experience first; he also hammers home all of his points with oodles and oodles of scrumptious data."
• Jeremy Keith Author, HTML5 for Web Designers
• More: http://www.lukew.com/resources/mobile_first.asp

Jun 2010 – Jan 2011 · 7 mos

• I spent 6 months as an Entrepreneur in Residence (EIR) at Benchmark Capital, incubating product ideas and providing product design advice to Benchmark's portfolio companies.

Apr 2010 – Aug 2011 · 1 yr 4 mos · Mountain View, CA

• I was Co-founder and Chief Product Officer of Bagcheck Inc. which was acquired by Twitter Inc. nine months after being launched publicly.
• My primary responsibilities at Bagcheck were product & corporate strategy, design (visual, interaction), and Web development (HTML, CSS). Along with my technical co-founder, we designed and developed a robust social product-list sharing service together. Being a two-man start-up however, my day-day responsibilities went far beyond design & development and included anything it took to build and grow quality engagement on the Bagcheck site including community management, social media management, content creation/curation, and much more.
• As Bagcheck became more fully developed, my role increasingly shifted to these activities. As a result, in the last month before Twitter's acquisition of our company we had 50% organic new user growth, 110% page view growth, and growing.
• Twitter Inc. acquired Bagcheck in August 2011.

Oct 2009 – Apr 2010 · 6 mos

• I led the Product Ideation & Design team for Yahoo!'s Integrated Consumer Experiences (ICE) division. We were responsible for bringing next generation product ideas for mobile, desktop, TV, and integrated devices to life across Yahoo!'s products. We developed internal and external facing presentations & strategic frameworks, product designs, and prototypes with real data/users that communicated where the company is going and why.
• I also served as Network Design Architect for Yahoo!'s design organization. In this role, I oversaw a program of common experiences for Yahoo! products and worked with designers and product managers across the company to design, develop, and implement predictable user interface solutions that brought our product strategies to life.

Apr 2007 – Sep 2009 · 2 yrs 5 mos

• I led the Product Design team for Yahoo!'s Front Doors and Network Services groups. We were responsible for the visual and interaction design of Yahoo!'s pillar consumer products including Yahoo.com, My Yahoo!, common design components, and more.
• My charter not only included the user experience for these products but also tight collaboration with senior leadership on product strategy for Yahoo!'s complete suite of consumer products.
• I also served as Network Design Architect for Yahoo!'s design organization. In this role, I oversaw a program of common experiences for Yahoo! products and worked with designers and product managers across the company to design, develop, and implement predictable user interface solutions that brought our product strategies to life.

Oct 2005 – Apr 2007 · 1 yr 6 mos

• I worked on new business ideation for the Yahoo! network by applying design methodologies, skills, and principles to the startegic design of new and existing products. I also spent a portion of my time sharing design strategy thinking and approaches with Yahoo!'s internal user experience design, product, marketing, and engineering teams as well as with the larger Web community through public speaking engagements and continual writing.
• During this time I also served as the product manager for Yahoo!'s first stand-alone video site and developed several innovations in Web search.

May 2007 – May 2008 · 1 yr

• I authored a book for Rosenfeld Media in 2008 titled Web Form Design: Filling in the Blanks.
• http://www.lukew.com/resources/web_form_design.asp
• Overview:
• Forms make or break the most crucial online interactions: checkout (commerce), registration (community), data input (participation and sharing), and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective and engaging Web forms.
• Testimonials:
• "Luke's book is by far the most practical, comprehensive, data-driven guide for solving form design challenges that plague every interface designer. It is an essential reference that will become a must-read for many years."
• Irene Au Director of User Experience, Google
• "Luke Wroblewski has done the entire world a great favor by writing this book. Online forms are ubiquitous and ubiquitously annoying but they don't have to be. Wroblewski shows Web designers how to present forms that gather necessary information without unnecessarily badgering and annoying visitors. With deft explanations and clear examples, he presents a clear case for better Web forms and how to achieve them. This book will help you every day."
• Alan Cooper Chairman, Cooper; author, The Inmates are Running the Asylum
• "It's about web forms, but, more broadly, it is a lesson in how to think about web design. It should be on every web designer's frequent-reference bookshelf after a cover-to-cover read."
• Larry Tesler SVP, User Experience & Design, Yahoo! Inc.
• More: http://www.lukew.com/resources/web_form_design.asp

Jan 2004 – Sep 2005 · 1 yr 8 mos

• As Lead UI Designer for eBay's Platform team, I envisioned and led the strategic design for the first major new products designed and developed within eBay: eBay Express and Kijiji (now eBay Classifieds). I was involved from up-front planning to launch including team development, M&A, and the eventual formation of the New Ventures business unit within eBay. I also worked very closely with the eBay corporate strategy team on a number of new business ideas during early planning stages.
• I played a similar role (design strategy and leadership) on several large scale internal projects including global creative asset management, time to market processes and planning, hiring, and site-wide design standards. In an effort to ensure global design consistency and reusable components across all of eBay's products, I organized and led the platform standards team, created a framework for applying design standards across eBay, and developed eBay's first pattern library. I also created a set of internal training programs to bridge the gap between corporate strategy and design.

Aug 2003 – Aug 2004 · 1 yr

• • Taught and developed curriculum for graduate and undergraduate interface design courses
• • Mentored inter-disciplinary graduate students
• • Collaborated on multiple research projects and committees
• • Course Information: http://www.lukew.com/resources/education.html

Jan 2001 – Jun 2002 · 1 yr 5 mos

• I authored a Web interface design book titled Site-Seeing: A Visual Approach to Web Usability for John Wiley & Sons.
• http://www.lukew.com/resources/site_seeing.asp
• Overview:
• What you see on a Web page tells you what you might find within the site, how to get there, and why it might interest you. As a result, Web usability issues are communication issues and easy-to-use Web sites are those that communicate quickly and effectively. Site-Seeing takes a fresh approach to Web usability by applying visual communication principles and decision-making to Web design.
• Testimonials:
• "There are plenty of books [about visual design for the Web], of course, all with pretty pictures, but most of them ignore the fact that humans ought to be able to use the pictures to achieve their goals in an interactive system. In contrast, this book actually talks about how visual design can help support the interaction design of a website."
• Jakob Nielsen PhD, principal of the Nielsen Norman Group
• "In Web usability, everybody talks about the importance of response times, accessibility, compatibility, and other technical considerations required to create good websites. But few stress the key role visual communication plays in the Web usability equation. The book presents both designers and developers with recommendations for taking Web usability to the next level."
• Communication Arts Design Interact review
• More: http://www.lukew.com/resources/site_seeing.asp

Jan 1997 – Aug 2003 · 6 yrs 7 mos

• Senior Interface Designer (1999-2003)
• Designed and developed interface designs, information organization systems, and visual identities for Web applications and Web sites
• Assembled and managed inter-disciplinary teams to create Web sites and Web applications
• Regularly led interface design efforts on national and international research projects
• Developed internal Web design process and resource allocations
• Conceptualized various system architectures
• Published research papers at national and international conferences

Jan 1996 – Present · 30 yrs 3 mos

• I've presented at over 300 professional conferences and corporations and written three books on mobile and Web product strategy and design including:
• Mobile First, Fall 2011
• Why Web sites and applications should increasingly be designed for mobile first and how to make the transition.
• http://www.lukew.com/resources/mobile_first.asp
• Web Form Design, May 2008
• Everything you need to know about designing effective and engaging Web forms.
• " ...an essential reference that will become a must-read for many years."
• More testimonials: http://www.lukew.com/resources/web_form_design.asp
• Site-Seeing: A Visual Approach to Web Usability, June 2002
• A fresh approach to Web usability by applying visual communication principles and decision-making to Web design.
• "Site-Seeing is an absolute godsend for anyone serious about Web Design. "
• More testimonials: http://www.lukew.com/resources/site_seeing.html
• Over 200 professional articles for the largest online & print design publications including Communication Arts, A List Apart, UXmatters, Smashing Magazine, Signal vs. Noise, and more.
• Over 1,900 blog articles authored since 2003: http://www.lukew.com/ff/archive.asp
• I am a founding board member of the Interaction Design Association: the largest professional organization for Interaction Designers. Now with a yearly conference and membership over 10,000 worldwide. More info: http://ixda.org/
• And consistently a top-rated speaker at Web & design conferences and top-ranking corporations around the world. A sampling of recent keynotes, workshops, and presentations: http://www.lukew.com/presos/