Dec 2023 – Nov 2025 · 1 yr 11 mos

Jun 2023 – Nov 2023 · 5 mos · New Delhi, Delhi, India · On-site

Dec 2022 – May 2023 · 5 mos · Gurugram, Haryana, India · On-site

• Led a team of 3 and set up a content engine that produced 130+ reels, 15 shorts, 3 ten-minute explainer youtube videos, Statics for Social Media, 15 blogs, and 6 marketing video assets
• Set up the in-house studio by sourcing equipments worth INR 1.5L including a Sony Alpha 6600, Green screen, and Sound Proofing
• Established the Instagram handle with over 150 posts growing the page from 160 followers to 2100 followers and increasing engagement by 600%
• Ideated, researched, wrote, storyboarded, directed, produced, and posted 130 reels, 15 YT shorts, and 3 YouTube Explainer videos
• Established the YouTube page with 15 shorts and 3 ten-minute explainer videos on topics like “Explained: ONDC” and “D2C: Business Model Breakdown”
• Developed and executed Social Media and Content Marketing Campaigns to build brand awareness and user growth
• Produced 6 marketing video assets by managing a cross-city shoot by coordinating with key stakeholders to get brand testimonials
• Authored 8 explainer blogs on industry topics and keywords to boost SEO ranking using Keyword Optimisation from SemRush
• Managed influencer partnerships with influencers like Dhairya Decodes
• Set up ZOHO Social and HootSuite dashboards to schedule posts and derive critical insights into the audience
• Conducted in-depth competitor research to identify the Brand’s Value Proposition utilizing a Harvard Business School’s Framework
• Conducting Primary research to build a strong Brand Identity for the organization by setting the brand guidelines including Brand Tonality, Language, Colours, Fonts, Persona, and Channels
• Conducted primary and secondary research to develop the Go-to-Market strategy and shape product offerings for their flagship course co-branded with HUL
• Organized offline marketing events and meetups for lead generation and conversion
• Developed and engaged a sharp community of final-year college students, a key user cohort, by creating and posting content

Oct 2022 – Nov 2022 · 1 mo · Mumbai, Maharashtra, India

• Developed the communication strategy across efforts & platforms for the Target Audience, Gen-Z,
• including the CTAs across the categories of affinities
• Set up efficient processes for influencer reach outs, status tracking, closures and negotiations
• Sourced 500 nano to mid influencers from secondary research and another database of 5500
• influencers across categories relevant to Gen-Z
• Established the Instagram handle of Picnic India, reaching over 9.5K accounts organically
• Created the company deck for our partners by narrowing down our USP and
• expanding on the key highlights of the app
• Created a student program to get responses from Gen-Zs for primary research
• Interviewed candidates for Mid-Level hires to expand our team

Feb 2022 – Oct 2022 · 8 mos · Gurugram, Haryana, India

• Curated and Pitched B2B branded solutions for over 15 brands that were custom tailored to the brands’ needs using an omnichannel approach available within HT’s roster
• Proposed a hybrid, on-ground, and digital, treasure hunt campaign (#Finding Goa) for the Govt. of Goa to help tourists find the hidden gems of Goa
• Proposed an AR-based UGC campaign (#Spot the Tiguan) for VW Tiguan
• Developed a Esports Tournament (Gods of Gaming) for clients like HP and Lenovo
• Led the partnership with Rusk Media to produce a reality web series “Masterpreneur” worth INR 20 Cr which included P&L Management, Sponsorship Management, Client Presentations to secure said sponsorships, Contract and Revenue Share Negotiations, and cross-functional stakeholder management
• Developed the Go-to-Market Strategy for the web series including a media plan of over INR 1.5 Cr that included Print, Digital, Radio, Social Media, and OOH
• Developed and maintained a dashboard to manage and track over INR 50 Cr of revenue and client partnerships for the department Managed and coordinated with influencers and influencer agencies to run pan-India influencer campaigns

Jun 2021 – Feb 2022 · 8 mos · Gurugram, Haryana, India

• Managed cross-functional teams to launch 5 new features across digital properties, Quiz on HT.com, Fantasy gaming on HT.com & LH.com, FinEd on LM.com, Affiliate Section for HT.com, Esports tournament for HT Tech and IPO and Affiliate Coupons section for LM.com
• Pitched and managed Affiliate Marketing projects for Autodesk and Norton worth INR 25L on HT Tech
• Developed growth plans to drive 12% QoQ user growth for HT Tech and a 25% increase in users for the new features
• Created a dashboard to track the revenue from HT’s Affiliate Programme and derived critical insights to grow revenue by 8% Utilized Google Analytics Dashboards to derive insights about the target audience of HT Tech based on metrics like bounce rate, user journey, time spent, etc.
• Leveraged the insights from Google Analytics to propose a content pivot for HT Tech to focus on the user cohort of age 35+ Summarised and identified key KPIs and trends in the monthly and quarterly discussion/catchup decks for the leadership team

Dec 2020 – Feb 2021 · 2 mos · Gurugram, Haryana, India

• Developed and executed social media strategy to drive engagement and brand awareness with a key focus on younger demographics of 18-25
• Designed and created the creatives in line with the new envisioned brand image emulating trust and innovation
• Developed User Acquisition and Conversion Campaign

Apr 2020 – Jun 2020 · 2 mos

• Proposed 3 businesses, aimed at monetizing the school community and its stakeholders, after evaluating 23 business models through lenses relevant for HT Media
• Developed the execution plans for the 3 proposed businesses which were presented to the leadership team

Jul 2018 – Apr 2019 · 9 mos

• Account Management, maintaining the company’s current relationship with a group of clients to ensure
• their continued business.
• Client Facing, directly interacting with prospective and current clients to understand their needs and
• problems and provide them with a solution.
• Running Campaigns to meet the Client’s digital marketing needs on various online platforms

Jul 2017 – Nov 2017 · 4 mos · Gurgaon, India

• Handled the ORM for the clients.

May 2016 – Jul 2016 · 2 mos · Gurugram, Haryana, India

• • Content Ideation for social media platforms for the client’s profile, shaping brand communication online and identifying new channels of content strategy