Jul 2022 – Jul 2023 · 1 yr · Bengaluru, Karnataka, India · On-site

• Joined as the first Product Manager to lead the 0→1 charter at ShopSe, a lending fintech. Built ShopSe’s lending stack, owned 0→1 launch of CD loans, scaled merchant Ops, and led integrations with 14+ banks/NBFCs as the founding product manager.
• ShopSe generates revenue from lead generation commissions, loan disbursement commissions, and the Merchant Discount Rate (MDR). My north star was building a secure, scalable CD loan platform that could serve both offline and online B2B and B2C ecosystems, enabling high GMV throughput while minimizing fraud, onboarding friction, and payout errors.
• Launched CD Loans with 14+ banks/NBFCs; unlocked ₹90 Cr GMV in 90 days, serving 30K+ users.
• Built API stack for real-time loan approval/disbursal, fallback flows, and latency optimization; improved conversion by 2.5%.
• Onboarded 10K+ merchants across mobile, electronics, and edtech categories; scaled ops to 150K monthly loan leads.
• Reduced seller-side fraud by 36% and cut support queries by 40% via warranty return compliance and auto-settlement tracking.
• Built internal CRM + ops dashboards to track loan lifecycle and support 7 internal teams; reduced manual ops by 40%.
• Launched IMEI validation, Aadhaar-PAN linking, velocity checks, and denial caching to cut identity fraud by 30%.
• Conducted market research, competitive analysis, and market sizing, finding an unaddressed market three times the size. Addressed challenges: inefficient digital underwriting, high infrastructure costs, low repayment rate, and high fraud risks.
• Built fallback flows for underwriting failures (KYC mismatch, PAN/Aadhaar issues), reducing funnel drop-offs and increasing disbursal conversion by 2.5%. Tracked borrower journeys and drop points through internal dashboards for CS and finance teams.
• Owned the end-to-end seller/merchant operations experience — from onboarding to SKU pricing, warranty flows, returns/exchanges, and payment settlements.

Mar 2020 – Jun 2022 · 2 yrs 3 mos · Bengaluru, Karnataka, India · On-site

• At Meesho, I worked on improving the end-to-end seller journey across catalog, inventory, returns, and fulfillment. I partnered with operations, engineering, design, and analytics teams to reduce costs, minimize fraud, and improve supply chain efficiency in India’s long-tail e-commerce ecosystem. Managed category & Category Operations for India’s leading social e-commerce platform, aimed at uplifting fulfilment of daily orders.
• ● Proposed & shipped stockout alert system to prevent seller fraud (inventory masking), lowering daily stockouts by 8%
• ● Managed programs for taxonomy enrichment across top 3 GMV categories, enhancing product discovery and improving orders by 2%
• ● Created roadmap for size-chart standardization and offer-locking mechanisms, decreasing daily returns of fashion category by 3%
• Audited top-returning SKUs and found design/fit mismatch and logistics lapses as key causes. Introduced a new SKU tagging system, improved size charts with visual guides, and embedded AI-driven anomaly detection for return-prone inventory.
• Partnered with warehouse ops to standardize QC checklists and automate return window logic in the seller dashboard.
• ● Overhauled ‘Product Supplier Mapping’ cron jobs, increasing visibility of high-performing suppliers, slashing daily stockouts by 5%
• Mapped high-performing but frequently OOS SKUs and identified a lack of visibility in supplier mapping as the root cause. Redesigned product–supplier mapping logic using clustering algorithms and SKU linkage analytics.
• Improved inventory sync frequency and ran daily in-stock health dashboards for ops.
• Outcome: Reduced OOS-related cart drop-offs by 5% and improved restocking rates by 6% on high-GMV items.
• ● Strategized and implemented commission for logistics partners based on dispatch adherence, reducing undelivered orders by ~8%

Jul 2017 – Feb 2020 · 2 yrs 7 mos · Bengaluru, Karnataka, India · On-site

• At Unacademy, I led key initiatives across learner engagement, course discovery, and educator onboarding, contributing directly to revenue-driving and retention-critical metrics. My role spanned web and mobile experiences, internal tools, and analytics infrastructure. I worked closely with engineering, marketing, design, and category teams to ship improvements that impacted both platform usage and educator efficiency.
• Designed and launched a Learner Community module that enabled real-time collaboration between students, mentors, and educators. Conducted user research to understand drop-offs, learning motivation, and content fatigue. Defined user stories and PRDs for personalized notifications, thread pinning, and live doubt-solving features.
• Standardized behavioral analytics frameworks across web and mobile, set event taxonomies, enabled funnel tracking, and launched dashboards for business and category teams.
• Increased weekly active user retention by 8% and drove higher NPS from long-tail learners via real-time community engagement.
• Defined A/B testing hypotheses, success metrics, and test durations to compare legacy vs new flows. Partnered with marketing to align copy and visual CTAs for ongoing campaigns.
• Redesigned user experience using data and research, enhancing content visibility and boosting course enrollment by 8%
• Redesigned behavioral analytics to standardize event tracking across platforms, cutting marketing campaign costs by 1.2%
• Developed a learner community with social gamification, collaborating with analytics, and boosting user engagement by 1.3×
• Launched scheduler feature, collaborating with multiple product teams, resulting in a 32% increase in live class adoption.