Oct 2024 – Jul 2025 · 9 mos · Berlin, Germany · On-site

• Member of the Executive Team (Geschäftsleitung).
• Responsible for 10+ websites in 5+ countries.
• In charge of SEO, Content Marketing, and GEO
• Grew SEO traffic (in main market): PDPs+ 21%, PLPs +100%, Magazine +150%
• Generated and earned 50M+ backlinks.
• Grew Google Discover traffic by 1600%
• Managed a business unit with 30+ people. Reported to the CEO.

Aug 2020 – Sep 2024 · 4 yrs 1 mo · Berlin, Germany · On-site

• comparison shopping, price comparison, css, ecommerce, marketplace, platform, aggregator, seo, content marketing
• Responsible for 30+ websites in 10+ countries.
• Restructured the SEO and Content Marketing teams.
• Developed two individual contributors into teamleads.
• Made it to the Google Core Web Vitals Hall of Fame.
• Took idealo from the 24th largest to the 12th largest website in Germany (measured by Searchmetrics SEO Visibility).
• Largest winner of the July 2021 Google Core Update in Germany (according to Sistrix).
• 2nd largest winner of the November 2021 Core Update in Germany (according to Sistrix).
• 2nd largest SEO Visibility growth in Germany in 2021 (according to Sistrix).
• Largest organic traffic growth for an ecommerce site in Germany in 2022 (according to SEMrush & Digitaleffects).
• Owned multiple Objectives within company-wide OKR process.
• Developed models to forecast SEO traffic and EBITDA-contribution that met requirements from KKR and EY.
• Significantly contributed to litigation vs Google at the European Court of Justice.
• Managed 23 FTE (27 ppl). Reported to the CMO.

Jan 2019 – Jul 2020 · 1 yr 6 mos · Berlin Metropolitan Area

• Leading the Product department (Product Management, Product Marketing, Quality Assurance, Project Management, User Research, and Technical Writing) of a B2B SaaS platform for Enterprise-level SEO and content marketing.
• Reporting to the CEO/COO. Managing 12 FTEs.

Dec 2017 – Jan 2019 · 1 yr 1 mo · Berlin Metropolitan Area

• In charge of packaging & pricing, competitive intelligence, market analysis, sales enablement, internal product education, and product solutions. Led release-coordination and go-to-market for dozens of features.
• Reporting to the CTO/Founder. Managing 2 FTEs.

Feb 2017 – Nov 2017 · 9 mos · Berlin Metropolitan Area

• Led go-to-market for a new product offering (packaging, pricing, competitive research, collateral, sales pitch, etc.) from 0 to multiple million euros in annual recurring revenue.
• Presented at conferences and other industry events all over Europe.
• Spent multiple months working in Silicon Valley and New York. Formed deep understanding of the US market.

Jul 2015 – Jan 2017 · 1 yr 6 mos · Berlin Metropolitan Area

Oct 2018 – Feb 2019 · 4 mos · Berlin, Germany

• I supported Fernarzt, a B2C telemedicine service for prescription drugs, with their search strategy during a relaunch. Fernarzt was sold to investment group MARCOL in August 2020.

Jun 2014 – Jun 2015 · 1 yr · Greater Dusseldorf Area

• Consulting work and project management in various industries: automotive, pharmaceutical, FMCG, food.
• Dashboard for digital marketing KPIs.
• Website relaunch of a global enterprise.
• Digital media strategy for a Super Bowl ad.
• Influencer marketing on Youtube.
• Multiple digital strategies and social media strategies.

Jan 2012 – Jan 2013 · 1 yr · Münster, Germany

• Individual contributer to various research project focussed on social network analysis and social media analytics. Projects were financed by/conducted for IBM, Microsoft, Vodafone, Federal Ministry of Education and Research.
• Won an award for the best contribution from a young scientiest.

Jan 2008 – Jan 2010 · 2 yrs · Greater Munster Area

• I built and led the search engine optimization department of this internet marketing startup. I conducted mainly training for employees, trainees, and interns in Muenster and for the seoAcademy in Crete (Greece).

Jan 2007 – Jan 2007 · 0 mo · Greater Hamburg Area

• I started the "Ranking Konzept SEO News" blogs. As the blog's chief editor I covered online marketing news and conducted interviews with online marketing influencers. We won an award for Best News SEO Blog.

Jan 2003 – Jan 2013 · 10 yrs · Münster

• Ran a bunch of websites
• Generated traffic (millions of visitors) via SEO, Social Media, and Content Marketing
• Built and operated multiple social media accounts with combined >100,000 followers
• Coordinated design, web development, and content creation work with various external freelancers and agencies
• Ran one the top 50 blogs in Germany for a few years