Dec 2023 – Present · 2 yrs 5 mos · Bangalore Urban, Karnataka, India

• Led GenAI-powered Business Insights Generator using Retrieval Augmented Generation (RAG), cutting insight turnaround time from 3 days to 30 seconds for strategy and sales teams.
• Built an AI-driven Recommendations Engine enabling 10K+ field reps to increase upsell and cross-sell effectiveness by 112%, optimizing SKU targeting in real-time.
• Designed a Predictive Replenishment System that increased primary ordering fill rates by 12% within 3 months, enhancing supply chain responsiveness across markets.
• Developed a Trade Promotions Optimizer for Revenue Growth Management, reducing leakage by $1M/month by recommending optimal schemes across outlet, pack size, and brand types.
• Delivered end-to-end AI/ML product strategy — from user need mapping to model deployment — while working cross-functionally with Commercial, RGM, and RTM teams.

Jan 2023 – Dec 2023 · 11 mos · Bengaluru, Karnataka, India · Hybrid

• Customer Centricity - Launched Order Cancellation and Returns for 1P Furniture; Incepted DMS product for RCPL
• Part of Founding Product team to build Distributor Management System for RCPL with Secondary Ordering, having Invoicing, Logistics, Inventory Management, and Returns Management as primary use cases.
• Product Managed Order Cancellation and Door Step Returns feature - supervised build complete, InfoSec, Finance sign off, end to end UAT, and delivery - as part of the 1P Furniture category consumer order journey.

Jul 2021 – Dec 2022 · 1 yr 5 mos · Bengaluru, Karnataka, India

• New Product Development
• Built a Logistics B2B SaaS Product from scratch
• Ideated, Conceived, Planned, and Developed a Logistics SaaS product to generate $275K potential revenue
• Built a scalable Multi-Tenant platform to be used by both Individual users and Enterprise users
• Team Management
• Managed and Mentored 2 APMs for Delivery Execution Initiatives and Order Lifecycle Services
• Stakeholder Management
• Worked with Functional Stakeholders for incremental process innovation
• Understood the pain points of Warehouse Team at the time of order handover, built the Hub App from scratch for goods visibility over fulfillment network, enabled team to have 100% control on goods liability ownership
• Worked with the Transport team on cash settlement lead time, found delivery execs depositing cash into banks leading to delayed settlements. Built VA feature which reduced daily Outstanding Cash from 67% to 12%
• Worked with CX team on customer order rejection reasons and built hierarchical structure for delivery reason, enabling the team to take corrective actions at right time, this led to CSAT score increase from 6.5 to 8.2
• Critical Thinking and Analytical Skill
• Conducted Build vs Buy Analysis to evaluate 3P vendor contract renewal
• Did Cost Benefit Analysis of 3P vendor for Transportation, identified the critical user functionalities, finalized the MVP, and recommended build leading to a cost saving of $175K per annum

Aug 2020 – Dec 2020 · 4 mos · Ithaca, New York, United States

• MBA Consultant (Externship)
• Analyzed and delivered Edge Computing product launch for several key global vertical markets.
• The analysis included market trend analysis, prevalent and new business models across the value chain, customer pain points, technical and business solutions.
• Recommended GTM strategies to most effectively deploy edge computing in the target markets.

May 2019 – Apr 2020 · 11 mos · Bengaluru Area, India

• On-Demand Logistics Startup - $297M Series D – Accel Partners, Sequoia Capital, Sands Capital
• Leadership and Project Management
• Led Omni Channel collaborating with Tech, CX, Commercial, and Ops Teams
• Shortened duration of critical paths activities and maintained communications log to fast track the Fastag project and delivered the acquisition module within 7 sprints against planned 8 sprints.
• Problem Solving Skills
• Identified issues in customer drop out funnel from Signup to Activation
• Identified pain points of user onboarding, discovered the RCA to be multi-step activation process, and delivered self-onboarding feature within 60 Days to reduce Signup-to-Activation TAT from 3 Days to 6 Hours
• Data Mining and Analysis
• Worked with marketing and business analysts to hack the channel growth
• Analyzed historical trends of Adwords performance and refined the target campaign keywords to increase the Click Through Rate of social media ads from 2.1% to 3.2%

Jun 2017 – Apr 2019 · 1 yr 10 mos

• Consumer Internet MPaaS Startup - $3.7M Series B – Nexus Venture Partners
• Go-To-Market Strategy and Execution
• Conveyed the product’s value to the customer to engage, convert, and retain them
• Identified the target persona, communication channels and medium. Executed the retention campaigns to increase Customer Lifetime Value from $1,575 to $2,545
• Customer Empathy
• Been a customer advocate and connected with users through different mediums
• Conducted Market Research to identify the customer pain points while ordering grocery through offline medium and built a chat feature with engineering team to deliver $40K annual revenue during first year of launch
• Surveyed 150 users to identify pain points around product search on app and worked with catalog team to rebuild Product Detail Pages increasing Average Order Value from $45 to $62 in 6 months.
• Strategic planning & business skills
• Deployed Value Added Services for customers through market research
• Analyzed competitor business propositions and launched the Same Day Delivery Module increasing average Daily repeat orders from 0.7 to 1.2 within 3 months
• Researched business cases, proposed digital payments on checkout flow, and built the QR code feature on payment methods selection page to reduce checkout-to-confirmation dropouts by 17% in 2 months.

Jun 2015 – Jun 2017 · 2 yrs

• Worked with CBO to acquire 31 national chains enhancing GMV by 500X and boosting DAU by 60X
• Coordinated with marketing team to restructure keywords to increase CTR by 7.3% and AOV by 200%

Oct 2013 – Jun 2015 · 1 yr 8 mos

• CPG
• Tested hypotheses with customers and internal teams to drive eCom marketing and service innovation
• Formulated marketing plans to raise AOV by 175% and reduced the churn rate by 40% in 2 years
• Collaborated with merchandising team to regularly optimize product page content to gain 4.2% sales conversion rate and 12% organic conversion rate for 3 years achieving 83% annual recurring revenue

Apr 2013 – Sep 2013 · 5 mos

• Handled Eastern UP - Districts handled: Varanasi, Lucknow, Kanpur, Gorakhpur, Jhansi, Allahabad
• Managed team of 5 TSO, 32 TSI and 105 off role employees.
• Managed 68 direct distributor, 22 Super stockiest and 485 Sub D with coverage of 32 K outlets
• Managed annual turnover of INR 550 Mn (~USD 10 Mn) annually
• Responsible for market share hair care/hair color/Talc/deodorant category.

Jun 2012 – Mar 2013 · 9 mos

• - Handled west Mumbai area - Virar to Bandra

Aug 2007 – Apr 2010 · 2 yrs 8 mos · Chennai Area, India

• Contributed to the upgrade of legacy systems (from mainframes to cloud) for Europe’s 2nd largest Bank
• Awarded “Star Performer of The Month” in June, 2008